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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

Work with Influencers for Positive PR Coverage Influencer marketing harmonizes PR with social proof by capitalizing on credible voices in your industry. Surprisingly, 69% of consumers trust influencers over information published directly by a brand. It is still relevant (even after a decade of its launch).

PR 40
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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

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Top Influencers in 2023: Who to Watch and Why They’re Great

Hootsuite

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Try it free today.

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Are VTubers the Future of Video Content Creation?

Neil Patel

In 2011, Japanese YouTuber Ami Yamato created a 3D avatar to share her feelings about moving back to London after spending several years in Tokyo. Her avatar is slightly more subdued than the anime versions many VTubers use, but her avatar is influenced by Japanese culture and graphic novels. How Can Marketers Use VTubers?

Fashion 128
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How to Use WeChat for Business: A Guide for Marketers

Hootsuite

Weixin was first released as a messaging app in 2011 by parent company Tencent. Read on for app stats, WeChat marketing strategies, and more. WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts.

Transform 111
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15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

Founded in 2011, Twitch is one of the oldest platforms on this list. But it’s worth considering how smaller social networks that serve niche audiences can play a role in your marketing strategy. And in March 2022, they announced the acquisition of Julius, an influencer marketing platform.

Gen Z 145
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Grading 12 marketing predictions about the future

Businesses Grow

Messenger was introduced in 2011, and WhatsApp in 2010. Meta does not completely own the market on private messaging — we still send text messages — but the company is capturing data on 200 billion messages a day on Messenger and WhatsApp combined!

Marketing 137