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Why the Age of Influencer Marketing is Just Beginning

Businesses Grow

It seems like influence and influencers are in the news a lot these days, and I’d like to interrupt the constant flow of AI news to poke my head in here and bring us back to a crucial marketing reality — the age of influencer marketing is just beginning, and AI will actually make it more important.

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9 years and counting: Sprout recognized by G2’s 2025 Best Software Awards

Sprout Social

This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products. Marketing teams today have more choices than ever when growing their tech stack (weve all seen that scary martech landscape graphic , yes?)

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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

In 2011, Gabriel described Google as having these zero click searches and zero click answers. So this is the first sort of appearance of a zero click concept in the marketing world. Maybe they'll call it the new form of influencer marketing. Maybe they'll call it content placement or offsite content marketing.

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How to Effectively Use Twitter Influencer Marketing?

SocialPilot

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

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Are VTubers the Future of Video Content Creation?

Neil Patel

Like most vloggers, they talk to the camera and share their thoughts on a wide range of topics and products. VTubers use animated likenesses to share music videos, gaming tips, impressions, live streams, and even product ads. Many also partner with brands to promote products and services. How Can Marketers Use VTubers?

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