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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Marketing Podcast with Paul Roetzer.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.

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Why Brand Publishing is the Future of Marketing

Marketing Insider Group

This article explores why brand publishing is crucial for modern organizations and how this approach can transform their engagement strategies. It was launched in 2012 to provide a platform for internal and external thought leadership. Quick Takeaways Consumers are overexposed to advertising, making it more challenging to reach them.

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The Most Obvious Content Strategy That No One Uses: Curriculum Development

Orbit Media Studios

Educational content is the foundation of most content marketing programs. These first tips will lay the groundwork for the transformation. The post was called Nice Blogs Finish Last and it went live 10 years ago, on June 5, 2012. “Books are the holy grail of this educator mindset. And it’s true. Or are they?

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Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit

Adobe Experience Cloud Blog

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. A dashboard is not to inform or educate, but instead to drive action. Have you really experienced digital marketing if you haven’t attended Summit? A new way to brand your marketing.

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What the iPad Revolution Means to The Future of Sales and Marketing

Adobe Experience Cloud Blog

million in 2012, up from an estimated 14 million in 2010. That leaves the company and its sales people in a role that should be (must be) about communicating, educating, and helping the potential buyer – not just telling, selling, and trying to close a prospect, who might have little or no interest in the pitch.