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5 key trends we’re seeing in B2B marketing

Martech

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

eCommerce 136
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Podium Reviews (2025): Pros, Cons, Features & Pricing Breakdown

SocialPilot

Our team tried its user interface, explored its integration capabilities with review platforms like Google and Facebook, and analyzed its pricing structure to understand its value proposition. Verified G2 Review Cons Limited customer survey features, as compared to other competitors within or below the price range.

Price 45
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How Customer Journey SEO Turns Clicks Into Conversions

Hubspot Marketing

Using my MacBook example above, some navigational searches I used were: Apple new releases Costco computers and laptops Best Buy Geek Squad I knew I wanted an Apple product, and I was headed to different vendors I trusted to find out more about the models and to get the best price. Where to buy a MacBook Pro. Amazon MacBook deals today.

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B2B marketing on X: What you need to know

Martech

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. If you want to stay in front of them beyond the 9-to-5, this is one place to do it. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently.

Gen Z 71
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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Marketing

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. In 2022, our ASP was $20, and our Operating Costs hit $19,757,852.

Price 98
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5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales

Neil Patel

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Use BrickSeek to Help You Set Your Prices. Then it’s vital you get your pricing right. Get them just right and you’re well-placed to increase sales and revenue.

Retail 145
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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. Syms believed, I imagine, that educating consumers about the cut, and fabric, and look of the clothes he sold at discount prices would help him sell. Have to read,” for the most part, has its place, but “wanna read” is where it’s at.

Branding 134