Think your business can thrive on good vibes and wishful thinking alone? Think again! Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’
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Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult. It’s getting harder to pin down. But, what if trying to pin it down and put it in a box is exactly what has limited marketing leaders from doing their job well in the first place? Accordi
Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. It reveals where you are now and where you want to be in a year. It’s your roadmap that identifies priorities, what initiatives from last year you should shed,
SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. Earlier this week, we shared the results of our approach to developing content. Here in this post, I am sharing how we do it for b
Google's thrown down the gauntlet: Content marketing is king of the SEO hill. If your business has been slow to give content marketing the crown in your marketing strategy, it's time to hustle. The folks at Google aren't being subtle about it. Their SEO Starter Guide is pretty c
PR isn’t as simple as it used to be. We used to only focus on newspapers and TV, creating perfect press releases and building one-on-one relationships with journalists. But now, PR pros and business folks need to juggle a whole lot—SEO, social media, influencer schmoozing, y
If you think your small business doesn’t need a marketing plan, think again. Even if your company is small, today’s technology and consumer behaviors require that you use a variety of channels and tactics to effectively reach customers. A marketing plan for small business ow
Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. Creating ideas isn’t easy, but through planning and implementation you feel okay about how you’re performing so far. But what if I told you there’s a way
I've been spending a lot of time lately speaking about employee activation. I'm not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activa
Marketing and selling content operations might not be the flashiest topic, but it's turning out to be a big deal for those leading the marketing game. Each week, I come across new surveys that highlight the same challenges B2B marketers have been dealing with for ages. And when