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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 117
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The Weekly Scroll Newsletter: 6th Dec, 2024

Buffer Marketing

Simply put, it’s partnering with creators to promote your brand to their audience. Define your budget or pricing. As a creator, determine your pricing according to the right compensation for what you offer. Not to worry, even if you’re new to influencer marketing and are just exploring it on either end!

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TikTok for Business: The Ultimate Playbook for 2025

Buffer Marketing

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. A TikTok business account is suitable for people using the TikTok app to promote their products or services. But it’s a small price to pay for all the additional features you get. billion (!!)

SEO 115
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Easy breakdown of GTM tech platforms & responsibilities

The Marketing Operations Leader

Stop relying on open rates Apple’s iOS changes in 2021 broke tracking. Here are the Core Components of Go-To-Market (GTM) Technology. Separate out your traffic: Use one subdomain for lifecycle emails Another for outbound sales A third for newsletters or promos When one stream gets flagged, it doesn’t take down your entire domain.

CRM 130
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How to use landing page sales funnels to convert more visitors

Unbounce

Product promotion : Highlighting specific products or services. Use this Unbounce template Pricing pages Pricing pages clearly display pricing options and encourage visitors to make a purchase decision or reach out for more context or a custom quote. Content downloads : Offering ebooks, whitepapers, and other resources.

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How do I get started with personalization? 3 simple strategies

Welcome Software

According to a 2021 McKinsey & Company report, 71% of consumers expect companies to deliver personalized interactions. For instance, brands can use behavioral targeting to target customers who previously bought handbags over $400 in the past 30 days with special promotions on select products to compliment their handbag purchases. #2

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What Is Generative AI and How Does It Work?

Backlinko

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. 2021 OpenAI DALL-E OpenAI introduced DALL-E to generate digital images from prompts through deep learning. The higher the score, the better optimized your content is and the easier it is to read.

Transform 117