Chief Martec

JANUARY 10, 2022

Hello, 2022! Or document.write("Hello, 2022!") speed — let’s jump in to the martech topics I expect will shape 2022. It’s life after digital transformation. RevOps provides that coordination while elevating an end-to-end management of the full customer journey. Martech Theme Omissions for 2022.

Finance

Digital Marketer

DECEMBER 19, 2022

According to Insider Intelligence , US ecommerce sales are predicted to pass $1 trillion in 2022. Why did ecommerce manage to overtake traditional retail and other markets? That means that web-based e-commerce management has had to react to the shift as well. It only keeps accelerating, too. Image sourced from McKinsey.

Transform

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles.

Customer

Martech

JANUARY 31, 2022

noted Alex Cash, director of strategy at OneTrust PreferenceChoice, which offers a consent and preference management platform. “As If your comms strategy in 2022 is just email, that’s a lot of effort for a 20% open rate, if you’re lucky.”. “In Cash put the preference center in a strategic context, as part of a data management strategy.

Transform

Hubspot Marketing

FEBRUARY 15, 2024

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. By teaming up with Meta Media Holdings and using Baidu’s XiRang app, they made their Fall 2022 menswear collection a hit in the virtual “ Meta Ziwu.” B2B or B2C, luxury or non-luxury — not required.

Branding

Orbit Media Studios

MARCH 8, 2022

Over just a year and a half, the SERP transforms from “ten blue links” to a richer, more interactive page with three SERP features filling the viewport above the fold: images, a featured snippet and the “People also ask” box. In 2022, the search results look more like a bridal magazine. Sorry about that! Times change fast! Here’s how.

SEO

Welcome Software

MARCH 22, 2022

Optimizely (Welcome) Named a Leader in 2022 Gartner® Magic Quadrant for Content Marketing Platforms. NEW YORK, NY – March 22, 2022 – Optimizely (Welcome) , the leading digital experience platform (DXP) provider, today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.

Transform

Litmus

DECEMBER 13, 2024

Allow subscribers to manage their preferences, including opting out of AI-driven features if they wish. Personalize better Trend 4: Rethinking analytics and data management The way email marketers measure performance changed forever with the introduction of Apple Mail Privacy Protection (MPP) in September 2021. Stay informed.

Market Trends

Martech

MAY 16, 2022

She credits the strong relationship she’s built with her customers—plus her focused digital transformation strategy — for this success. . Take the 2022 MarTech Replacement Survey today! This strategy has enabled Alexander’s small team of three to achieve six figures sales annually and continue to grow. Let us know!

Transform

Hubspot Marketing

DECEMBER 13, 2023

Case Studies and Use Cases These types of content show results and illustrate the potential outcome or transformation your prospects may experience working with you. What sets us apart is our insane project management capabilities. What we like: Their name is brilliant, as is their approach to client management.

Inbound Marketing

Welcome Software

MARCH 22, 2022

Editor’s Note: In the 2022 Magic Quadrant for CMP (Content Marketing Platforms), Gartner has once again named Welcome a Leader, positioning us furthest to the right for ‘Completeness of Vision’ and highest for ‘Ability to Execute’ for the 5th consecutive year. Five years in a row!

Transform

Welcome Software

APRIL 6, 2022

Editor’s Note: In the 2022 Magic Quadrant for CMP (Content Marketing Platforms), Gartner has once again named Welcome a Leader, positioning us furthest to the right for ‘Completeness of Vision’ and highest for ‘Ability to Execute’ for the 5th consecutive year. Five years in a row!

Transform

Martech

JANUARY 24, 2023

Go on tour In 2022, I was a guest on 36 different marketing podcasts. I don’t care if you’re B2C, B2B, new in business or a Fortune 500 company — you must have a consistent process for generating referral business! Be sure to use tracking links (UTM links) or discount codes with any campaign you run with influencers.

Customer

Martech

AUGUST 3, 2022

According to MediaRadar : In the eight months from May 1, 2021 to the end of January in 2022, more than 23,500 companies bought ads on retail media networks. 24% of the companies advertising in January 2022 were first-time buyers. 14% bought ads every month; the retention rate from December to January was 59%.

Retail

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. That means people are thinking hard about their homes, how to manage them and how to feel safe and secure in them. Why we care. Marketers (and journalists) are consumers too.

Gen Z

Martech

JUNE 28, 2022

The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Up this year was the replacement of project management, ABM and e-commerce platforms — but respondents seem to have figured out virtual events in 2020 and 2021, because there was less activity in that category in this latest report.

CRM

Bannerflow

NOVEMBER 22, 2022

This is the same across all the key sectors our ads originate from, be it telecoms, travel, B2C or finance. Such findings are backed up by our latest data: Video share formats within the iGaming sector have increased from 2% in 2018 to 11% in 2022. Video outperforms every other medium across the board.

Finance

Pam Didner

JANUARY 1, 2021

With travel’s inevident ramping next year, organizations should focus and drop deposits on venues of choice for 2022/23 when conference wanderlust returns to itchy professionals missing friendly skies and conference friends. Competition among professionals speakers in 2022/2023 will reach an all-time high. Choose wisely.

Transform

Rock Content

NOVEMBER 21, 2023

Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. Social media is only effective for B2C companies One of the most significant benefits of social media marketing is the ability to target your audience. However, SaaS brands face unique challenges when it comes to marketing.

Social Media Marketing

Use Insider

FEBRUARY 16, 2022

Customer data platform (CDP) and customer relationship management (CRM) aren’t the same thing. While a CRM is effective for managing customer relationships, it comes with several disadvantages, for example: It cannot track the information of anonymous users. It is not ideal for B2C marketers. G2 satisfaction rating : 4.7/5.0.

Customer

The CMO Survey

SEPTEMBER 27, 2023

Company sales growth, while continuing to slow since February 2022, remains positive at 10.8% Digital Marketing Transformations Progress Slowly: Digital marketing transformations show progress post-pandemic as companies shift out of the nascent phase (from 27.1% Senior marketing leaders continue to drive 70% of transformations.

CMO

Martech

NOVEMBER 17, 2021

A friend recently asked for advice about dealing with a client and how it was managing its email program. Entire verticals were thrust — no, thrown — into digital transformation. When you have some quiet time, think about how to make email better in 2022. They don’t respect it.” Start a list.

Transform

Martech

DECEMBER 29, 2022

The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. In 2022, CTV overtook mobile for global ad impressions. The out-of-home (OOH) space has seen a rapid change, both in the digital transformation of digital out-of-home (DOOH) and the expansion of programmatic DOOH.

Gen Z

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. pic.twitter.com/u4DXzbuoYw — Freightliner Trucks (@freightliner) December 29, 2022 The takeaway Make it visual. That’s an understandable feeling.

Manufacturing

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. In 2022, Sephora agreed to pay $1.2 It’s about understanding them and their values,” said Isabelle Guis, CMO at data management software company Commvault. “In Digital media and advertising.

Transform

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. additional rise in 2022. year-on-year to total $771 billion. reported in 1988.

Advertising

Marketing Insider Group

JANUARY 11, 2021

Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. Campaign management. In-person exhibitions will resume in 2022. You’ll be challenged, inspired, and transformed by what you learn at DigiMarCon from some of the world’s greatest innovators and thought leaders. B2B marketing.

Digital Marketing