Martech

JANUARY 16, 2025

This year it will be 14%; by 2026, its estimated to become over 17%. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. By 2020, it had grown to over 10%.

Transform 129

Transform User-Generated CMO Marketing 129

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

Transform 117

Transform Energy PR Customer loyalty 117

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Transform 140

Transform Branding CMO Education 140

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 115

Transform User-Generated Analytics Social Media Marketing 115

Martech

FEBRUARY 27, 2025

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.” And the markets are responding as markets do to such news unkindly.

Food 108

Food Analytics Customer Management 108

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. You may need to acquire data management technology that provides a means to manage the integrity and governance of your data.

Transform 113

Transform User-Generated B2C Management 113

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail 119

Retail Advertising Advertisers Price 119

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II.

Customer 125

Customer Direct Mail Transform Health 125

illumin

AUGUST 27, 2024

Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026. In 2022 there were also more store openings than closing of physical locations – a first since 2026. In fact, brick-and-mortar locations are on the rise.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform 76

Transform B2C Price Advertisers 76

Martech

JULY 30, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping organic search, forcing businesses to rethink their marketing strategies.

Transform 113

Transform User-Generated SEO Digital Marketing 113

Litmus

JULY 31, 2024

Overall email volume up 13% since 2020, expected to grow another 13% by 2026. The roller coaster of the past few years has grown our dependence on email in more ways than we could have ever imagined.

Logistics 107

Logistics Customer Journey Copywriting User-Generated 107

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising 76

Advertising Advertisers Management Branding 76

Martech

JANUARY 27, 2025

Its already a reality today that will become even more pervasive by early 2026. While this extends beyond GTM, it will be particularly visible there, revealing the networked causes and effects driving or hindering your business momentum. This is the power of genAI, analytical AI and causal AI working together.

Non-Profit 105

Non-Profit CMO Analytics Market Research 105

AWeber

MAY 13, 2025

Try to frontload meaningful words (put the most important details first): Free Template: 2026 Content Calendar reads better than Heres a free template youll love for 2026. Shorter subject lines cut through the clutter and are less likely to be truncated.

Education 59

Education Email Marketing SEO Place 59

Chief Martec

JANUARY 16, 2025

Any guesses as to what tech stacks will look like by January 2026? Anyway, I have barely scratched the surface of the wealth of data-validated insights about tech stacks in the Zylo report. I would highly recommend picking up a copy. It’s going to be a fascinating year ahead.

Finance 76

Finance Price Management Marketers 76

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Analytics 145

Analytics Customer Journey Marketing Marketers 145

Set Up

APRIL 29, 2025

The Future of Financial Marketing When asked what trends she believes will carry into 2026, the answer was clear: AI isnt even a trend. Here is some advice they have about proving marketings value: 5 Ways to Prove Marketings Value to the C-Suite. It's here to stay."

Finance 59

Finance Transform Management Branding 59

Econsultancy

AUGUST 11, 2022

Gartner has published a prediction that by 2026, 25% of people will be spending at least one hour per day in the.

Customer 117

Customer 117

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Ipsos ) United States : Location of the 2026 World Cup. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship.

Health 113

Health Marketing Marketers Advertising 113

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Marketing Mix 123

Marketing Mix Digital Marketing Transform Marketers 123

Backlinko

JUNE 4, 2024

trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% of total retail sales worldwide in 2024.

eCommerce 100

eCommerce Gen Z Shipping Retail 100

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Zumvu

SEPTEMBER 8, 2022

Billion by 2026. The global Software-as-a-Service market will be valued at $307.3 With several SaaS companies fighting to leverage the huge market — competition in any niche is unavoidable.

Customer 98

Customer Marketers Marketing 98

Search Engine Land

JULY 29, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies.

Transform 131

Transform User-Generated SEO Law 131

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 117

Retail Shoppers Advertising Advertisers 117

Martech

JUNE 3, 2024

States with data privacy laws not yet in effect STATE LAW TAKES EFFECT Oregon Oregon Consumer Data Protection Act 7/1/2024 Montana Montana Consumer Data Privacy Act 10/1/2024 Iowa Iowa Consumer Data Protection Act 1/1/2025 Delaware Delaware Personal Data Privacy Act 1/1/2025 New Hampshire New Hampshire Consumer Data Protection Act 1/1/2025 Texas Texas (..)

Law 137

Law Advertising Advertisers Price 137

Backlinko

MARCH 11, 2024

billion 2026 $8.44 billion by 2026 (up from $2.9 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2027 $9.53

Customer Journey 117

Customer Journey Marketing Automation Platform Marketing Marketers 117

Marketing Insider Group

FEBRUARY 5, 2024

billion by 2026. billion by 2026. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online. Statista) By 2026, the Ecommerce market is expected to total over $8.1 trillion by 2026. billion by 2026. market share. eMarketer) Image Source: Nexcess The U.S.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

MAY 10, 2024

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Podcasts are projected to reach $2.6 Monthly U.S. podcast listeners now number 135 million, averaging 8.3

Advertising 109

Advertising Advertisers Entertainment Retail 109

Martech

MAY 2, 2022

At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 million the year before, according to eMarketer. That viewership will mean it is reaching one-fifth of all internet users.

Advertising 106

Advertising Advertisers Performance Marketing Digital Marketing 106

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. In fact, global digital advertising and marketing are predicted to reach $786.2 The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market.

Digital Marketing 116

Digital Marketing Analytics Marketing Marketers 116

Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising 79

Advertising Advertisers Management Branding 79

CMO Network

NOVEMBER 17, 2022

While the 2022 FIFA World Cup is just around the corner, it's important to realize that the next edition will be played in North America in the summer of 2026, with most games being played in the U.S.

Marketing 80

Marketing Marketers CMO 80

Search Engine Land

OCTOBER 2, 2023

That number is expected to quadruple by 2026. . “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. TikTok generates most of its profits from ad revenue – which came to $9.4 billion in 2022.

User-Generated 91

User-Generated Influencer Marketing Advertising Advertisers 91

Martech

MAY 10, 2024

AI and crypto mining are expected to double that consumption by 2026. In 2022, data centers used 460 terawatt-hours 2% of all global electricity usage, mostly driven by data centers and data center cooling, according to a new report from the International Energy Agency.

Digital Marketing 125

Digital Marketing Energy Advertising Advertisers 125