CMO Network

NOVEMBER 17, 2022

While the 2022 FIFA World Cup is just around the corner, it's important to realize that the next edition will be played in North America in the summer of 2026, with most games being played in the U.S.

Marketing 80

Marketing Marketers CMO 80

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Marketing Mix 121

Marketing Mix Digital Marketing Transform Marketing 121

Backlinko

MARCH 13, 2024

billion 2026 5.65 Year Smartphone Users Worldwide 2014 1 billion 2015 1.22 billion 2016 1.43 billion 2017 1.66 billion 2018 1.94 billion 2019 2.27 billion 2020 2.67 billion 2021 3.01 billion 2022 3.62 billion 2023 4.25 billion 2024 4.88 billion 2025 5.28

Communications 100

Communications Product Marketing Marketers 100

Backlinko

MARCH 13, 2024

Year App Store (iPhone) Spending Google Play (Android) Spending 2021 $85 billion $47 billion 2022 $92 billion $45 billion 2023 $108 billion $51 billion 2024 $124 billion $58 billion 2025 $142 billion $65 billion 2026 $161 billion $72 billion Source: Sensor Tower Best-Selling Smartphones on Android vs iOS (iPhone) According to Counterpoint Research, (..)

Branding 106

Branding Marketing Marketers 106

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service.

Product 91

Product User-Generated Analytics Communications 91

illumin

APRIL 9, 2024

Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. This isn’t a new phenomenon, but it is a growing one. The OTT market is estimated to grow to a value of $223.07

Advertising 59

Advertising Advertisers Entertainment Place 59

Campaign Monitor

APRIL 19, 2023

trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1 With the gaming industry expected to maintain its recent growth, possibly becoming worth more than $321 billion by 2026 , the market seems to be dripping with opportunities for brands to generate more direct sales.

Marketing Strategy 84

Marketing Strategy Shoppers Transform User-Generated 84

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). In the U.S., programmatic digital display ad spending is projected to account for $115.23

Advertising 117

Advertising Advertisers Retail Price 117

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 101

Retail Shoppers Advertising Advertisers 101

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 90

eCommerce Gen Z B2C Shoppers 90

Martech

MAY 2, 2022

At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 million the year before, according to eMarketer. That viewership will mean it is reaching one-fifth of all internet users.

Advertising 103

Advertising Advertisers Performance Marketing Digital Marketing 103

Zumvu

FEBRUARY 7, 2022

billion by 2026. The Cloud computing industry is burgeoning with a global market that is expected to reach US$947.3

Customer 52

Customer Global Marketing Marketing Marketers 52

Martech

MAY 23, 2023

Nevertheless, Frank is bold enough to posit that custom training of AI by brands will be mainstream by 2026. Also, once one starts introducing an IT team (with time on its hands) and data scientists, one begins to think this is primarily an enterprise project. Get MarTech! In your inbox. Business email address Subscribe Processing.

Branding 99

Branding Customer Marketing Marketers 99

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. In fact, global digital advertising and marketing are predicted to reach $786.2 The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market.

Digital Marketing 111

Digital Marketing Analytics Marketing Marketers 111

Marketing Insider Group

MARCH 4, 2024

billion by 2026. You could position your ads to run alongside content like “The Top 20 Purses You Need This Spring” or “How to Accessorize With a Handbag.” According to a recent Global Industry Analysts Inc. study , contextual advertising around the world is expected to rise to $335.1 That’s a predicted 68% jump over a period of four years.

Advertising 71

Advertising Advertisers Whitepaper User-Generated 71

Sales Force: CMO

JULY 6, 2021

billion by 2026. billion by 2026. They’d get randomly paired up with a more established person and would shadow them and/or have regular check-ins. The global market for mentoring software is expected to grow from $377 million in 2020 to $1.1 360iresearch. “It

Global Marketing 98

Global Marketing Product Management Marketing 98

Bannerflow

SEPTEMBER 7, 2020

A recent report highlights that globally iGaming is set to increase to be worth $160 billion by 2026. Why is knowing iGaming display advertising trends so important? Effective mobile display advertising is essential. Key reasons for this growth are the adoption of smartphones and greater accessibility for consumers.

Advertising 88

Advertising Advertisers Branding Industry Insights 88

Customers.ai

NOVEMBER 7, 2023

billion by 2026, growing at a CAGR of 13.3%. In fact, according to the Contextual Advertising – Global Market Trajectory & Analytics report, the contextual advertising market is set to reach $335.1 What makes contextual advertising interesting is that your ad isn’t being shown on a random site.

Outbound Marketing 122

Outbound Marketing Advertising Advertisers User-Generated 122

SocialPilot

JANUARY 15, 2024

billion in advertising revenue by 2026. As of 2023, 54.4% of Snapchat’s advertising audience is female, and 44.6% More than 57% of businesses post video ads on the platform. It is estimated that Snapchat will generate $5.87 Snapchat’s advertising audience reach has grown by 20% over the past 12 months.

Gen Z 72

Gen Z Millennials User-Generated Advertising 72

Faraday

OCTOBER 19, 2021

The program is meant to better position agencies to capture a portion of the $20 billion in spend on AI expected by 2026 in retail. Today we're thrilled to announce the launch of our agency partnership program, empowering more brands to grow faster and get closer to their customers with responsible data and ethical AI.

Transform 52

Transform B2C Retail Price 52

Businesses Grow

JANUARY 8, 2024

Furthermore, it’s projected that by 2026, global social commerce sales will reach a whopping $6 trillion , with the US having approximately 108 million social buyers by 2025. Social Commerce, finally In 2022, we witnessed the steady rise of social commerce , which allowed social media users to purchase products directly on social media.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Sprout Social

MAY 9, 2022

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. This College Decision Day, we’re seeing both students and institutions embrace platform-specific features to announce college acceptances on social media.

Education 85

Education Gen Z Shipping Marketing 85

Digital Marketer

MARCH 13, 2023

until 2026? Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 billion by that time frame.

Digital Marketing 84

Digital Marketing Market Trends Gen Z Marketing 84

Bannerflow

NOVEMBER 1, 2021

billion), then double again in 2026. Indeed, it is estimated that the global online gambling market will increase 57 per cent from $59 billion (€48.7 billion) in 2020 to $92.9 billion in 2023 (€76.6 Therefore, we are proud to provide our unique insights into iGaming display advertising to help brands take advantage of this predicted growth.

Advertising 52

Advertising Advertisers Place Industry Insights 52

Hubspot Marketing

NOVEMBER 29, 2023

billion by 2026. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 How do you develop your first education marketing campaign? How much money and time do you need to invest?

Education 88

Education Gen Z eBook Marketing 88

Search Engine Land

APRIL 6, 2023

While the results in 2024 and 2025 and 2026 are from your efforts today. But growth should never, ever, ever be one of them. Especially SEO. Because the results you're seeing today are from the SEO snowball from the last few years.

SEO 132

SEO Customer Acquisition Place Analytics 132

Sprout Social

FEBRUARY 29, 2024

billion by 2026. This sets a new standard for business agility and customer responsiveness, where operational excellence is intrinsically linked to intelligent technology. Artificial intelligence in fraud detection and security The global cybersecurity AI market is poised to reach $38.2

Transform 121

Transform User-Generated Analytics Market Trends 121

Martech

DECEMBER 7, 2022

Tack on popular draws like free shipping, or the benefits and perks that come with online membership programs like Amazon Prime, and it’s not difficult to envision a future in which ecommerce dominates; by 2026, it will make up close to a third (31 percent) of all sales in the US. Platform vs. marketplace.

eCommerce 94

eCommerce Shoppers Retail Shipping 94

Bannerflow

JANUARY 12, 2023

Recent findings show that by 2026, 86% of overall digital advertising revenue will come from programmatic ads. It uses sophisticated online targeting and web traffic data to target the right audience at an optimal price. . And programmatic use doesn’t look to be slowing down anytime soon.

Non-Profit 52

Non-Profit Transform Advertising Advertisers 52

SocialPilot

JANUARY 10, 2024

Pinterest’s Ad Revenue Is Expected to Exceed $4 Billion by 2026. Here are a few more Pinterest statistics on ad demographics and performances. 61% of Pinterest users have purchased after seeing a sponsored pin. On Pinterest, advertisers may reach more than 200 million users.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Econsultancy

FEBRUARY 11, 2022

Live streaming – which McKinsey predicts could account for as much as 10% to 20% of all ecommerce sales by 2026, enables retailers to combine aspects of the in-store experience, such as customer service, with elements of ecommerce such as ease and convenience. Sales of these categories are on the up, increasing by 3.2%

Branding 87

Branding Retail eCommerce Shoppers 87

Backlinko

JANUARY 8, 2024

billion 2026* 49.03 Turns out, it’s an over 23 billion dollar industry as of 2023 , but this growth is projected to increase to over 100 billion before 2030. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2024* 30.03 billion 2025* 38.36 billion 2027* 62.71 billion 2028* 80.07

Entertainment 104

Entertainment User-Generated Advertising Advertisers 104

Digital Marketer

MAY 3, 2023

And according to the Bureau of Labor Statistics, marketing job demand is expected to increase 10% by 2026. There are more than 14,000 marketing and advertising agencies in the U.S. However, there’s a limited pool of candidates willing and able to perform at the desired level. We’re all looking for a specific type of professional, right?

Branding 79

Branding Digital Marketing Advertising Advertisers 79

Hootsuite

FEBRUARY 14, 2023

trillion by 2026. And when people aren’t stretched thin and can make a demonstrable impact, that’s a key to employee retention. Make sales directly in DMs Social commerce is booming. In 2022, sales through social media platforms hit an estimated $992 billion. That’s expected to hit $2.9 Enter chatbots.

Retail 138

Retail eCommerce Shoppers Customer Journey 138

Martech

AUGUST 26, 2022

billion by 2026 , the Reckitt Benckiser Group, the maker of Lysol Disinfectant Max Cover Mist, claims that. And marketers are making good use of it. In a world with COVID-19 concerns, household cleaning items are using the framing effect. In an industry with a projected global value of $46.9 the disinfectant “kills 99.9%

Customer 103

Customer Price Marketing Marketers 103

Rock Content

JULY 9, 2023

approximately $41 billion is already being spent on digital retail media ad spend , and this amount is expected to double by 2026. With much of that shopping starting online, businesses will need to be spot-on with their ad copy, making this avenue to sales a priority within their seasonal digital marketing strategy. In the U.S.,

Shipping 91

Shipping Copywriting Shoppers Retail 91

Bannerflow

MAY 22, 2023

dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should! Marketers who choose to embrace CTV advertising, can stay ahead of the curve and effectively engage with their audiences in the evolving landscape of digital entertainment. billion U.S.

Advertising 52

Advertising Advertisers Entertainment User-Generated 52