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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

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71 Content Creators Statistics: Key Insights (2025)

Spiralytics

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

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March Madness advertising: why brands are scoring big this season

illumin

TV and streaming sports rights is expected to nearly double between 2017 and 2027. In contrast, investment in Los Angeles TV and movie production has declined, reflecting the reliability of sports events like March Madness in attracting consistent viewership and engagement.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot Marketing

Alternatively, they've also sponsored live product tutorials from social media influencers. billion by 2027. Almost half of Gen Z watches their favorite shows live on social media. On the other hand, if you want to reach gamers or Gen Z, you might want to test out a Twitch stream. Growth in Live Video.

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36 Up-To-Date Ecommerce Statistics

Backlinko

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion 2027 $7.96 Beauty products 43.1% Pet products 35.7% billion Tobacco Products $104.4

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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

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200+ Social Media Statistics And Facts Of 2024

SocialPilot

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. By 2027, it is estimated that $247.30

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