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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

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LinkedIn: The marketer’s guide

Martech

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. billion by 2027. Product] is their best work in years.”

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What brands get wrong about influencer sourcing

Sprout Social

The ones where the influencer completely changes their tone and content style to talk about a product they would never use. The influencer seems more like a paid actor than a content creator. Why some brands think influencer marketing doesnt work There is plenty of proof that influencer marketing works.

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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. Puntt AI , which provides AI compliance agents to market, launched.

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What is the Economic Impact of a TikTok Ban?

Hubspot Marketing

Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. 37% of TikTok users have immediately purchased a product after seeing it on the app. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok?

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Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product.

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How to Sponsor Livestreaming For Greater Exposure and Sales

Neil Patel

In fact, the livestreaming market is set to reach $247 billion by 2027. Facebook has found 62 percent of people become more interested in a product after seeing it in a Story. By introducing your product or brand to new audiences, you can expand your reach and grow your sales. What Is Sponsored Livestreaming?