Martech

MARCH 24, 2022

billion in 2028. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 billion in 2020 and one set of projections say it could reach $828.95 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY.

Gen Z 122

Gen Z Millennials Shoppers Digital Marketing 122

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Customer 93

Customer Non-Profit Law Place 93

Rock Content

JANUARY 26, 2024

What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. The new recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.”

SEO 111

SEO Analytics Branding Marketing 111

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customer 98

Customer B2C Transform Retail 98

Hubspot Marketing

MARCH 28, 2023

million by 2028. Twitter currently has 237.8 million monetizable daily active users. Demandsage ) 17. Twitter has around 450 million monthly active users as of 2023. Demandsage ) 18. It's estimated that Twitter's monthly active users will reach 652.23 Demandsage ) 19. Around seven-in-ten adult Twitter users in the U.S. (69%)

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

SmartBrief - Marketing

AUGUST 23, 2024

billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 88

Health Millennials Transform Retail 88

Hubspot Marketing

APRIL 17, 2023

billion by 2028 , a massive increase from $15.84 It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion in 2021. What could this mean for marketers and content creators?

Marketing 143

Marketing Marketers SEO Place 143

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12 billion, but it is expected to rise to a whopping $97.76

Automobile 135

Automobile Health Marketing Marketers 135

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion in 2021.

Food 138

Food Marketing Marketers CRM 138

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 124

Gen Z B2C User-Generated Branding 124

Search Engine Land

APRIL 9, 2024

retailers focus on expanding their Retail Media Networks (RMNs) and offering omnichannel engagement opportunities, Insider Intelligence predicts that revenues from retail media will exceed TV advertising by 2028. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. What Intellias is saying.

Shoppers 87

Shoppers Retail Advertising Advertisers 87

SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign.

Transform 107

Transform Entertainment Fashion Education 107

Marketing Insider Group

DECEMBER 3, 2024

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. Organic growth is challenging but achievable and rewarding with the right approach. This article will guide you through some tactics for growing a dedicated social media audience.

Entertainment 109

Entertainment User-Generated Analytics Promotion 109

Martech

SEPTEMBER 8, 2023

trillion by 2028 , per Verified Market Research’s estimates. The time is now Budgets for in-person events have finally exceeded pre-pandemic numbers, according to a March 2023 Exhibitor study. The global event industry will be valued at $2.19

Event Marketing 121

Event Marketing Customer Journey Content Marketing Management 121

Martech

OCTOBER 18, 2024

billion by 2028, businesses of all sizes are recognizing the importance of these tools. Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48

Marketing Automation Platform 63

Marketing Automation Platform CRM Price Marketing 63

Sprout Social

NOVEMBER 16, 2020

Airbnb’s most recent initiative is probably the biggest to date: a global partnership with The International Olympic Committee (IOC) to support the Olympic Movement through to 2028.

Social Media Marketing 139

Social Media Marketing Place Branding Communications 139

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Additionally, the market is projected to maintain an upward trajectory at 10.36% annually up to a market volume of roughly $52 billion USD by 2028.

Influencer Marketing 106

Influencer Marketing Gen Z Fashion Food 106

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. billion by 2028. billion by 2028. billion by 2028. However, the smartphone/tablet sub-segment will display the fastest growth, surpassing $6 billion by 2028 with a CAGR of 12.2%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hubspot Marketing

MARCH 8, 2024

eMarketer , 2023) The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce.

eCommerce 105

eCommerce Gen Z B2C Shoppers 105

Rock Content

FEBRUARY 15, 2024

By 2028, AI is expected to be a $107.5 AI in 2024: Transformative Tools Reshaping Content Creation In the early days of AI, it was hit-and-miss to get usable results. Today, 73 percent of marketers use AI in some way. billion dollar industry. AI isn’t just a tool for writing words, though.

Transform 98

Transform User-Generated Education Health 98

Backlinko

MARCH 11, 2024

billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14

Customer Journey 103

Customer Journey Marketing Automation Platform Marketing Marketers 103

Animalz blog

FEBRUARY 25, 2024

Gartner expects a decrease of 50% or more by 2028. Google’s Search Generative Experience (SGE) — AI-generated summaries integrated into search results — creates uncertainty about how many clicks SEO content will get in the years ahead. SEO arms race. Most keywords in most industries are heavily contested. Shorter attention spans.

Thought Leadership 109

Thought Leadership SEO Place Content Marketing 109

Martech

FEBRUARY 15, 2022

Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Global research and consulting firm Verified Market Research says the Global Digital Experience Platform Market size was valued at USD 15.88 Billion in 2020 and projected to reach USD 43.43 However, along with all the hype, there’s some confusion.

Outbound Marketing 94

Outbound Marketing CMO Management Customer 94

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 96

Gen Z B2C User-Generated Branding 96

Search Engine Land

FEBRUARY 13, 2023

For Robocop, Bing Imagines The Future Of Search In 2028 2014: The Bing search folks shared a few screenshots showing a 3D, three-panel search display that they came up with for search circa 2028.

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80

Sprout Social

MAY 18, 2023

We used our article, about what your social team will look like in 2028, to generate each of these posts. Write a one-sentence summary of the article, and share a link to it in your comment section or bio. Share data visualizations from the piece as a carousel paired with key takeaways.

Copywriting 137

Copywriting Transform Thought Leadership Customer Journey 137

Hubspot Marketing

JUNE 13, 2023

billion in 2028. You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4

Advertising 114

Advertising Advertisers Food User-Generated 114

Martech

JANUARY 25, 2022

billion by 2028, according to Grand View Research, Inc. billion by 2028. CRM software can be a valuable asset to all departments within your organization, which is why many brands have some form of it. 65% of salespeople used CRM tools in 2020, and it’s growing at a rapid pace — spending on CRM is expected to reach $96.5

CRM 96

CRM Finance Marketing Marketers 96

Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale.

Advertising 101

Advertising Advertisers User-Generated Law 101

Backlinko

FEBRUARY 22, 2024

billion by 2028 (nearly x5 increase from $7.78 The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7

B2C 91

B2C Transform User-Generated Communications 91

Unbounce

JUNE 15, 2023

Not to be outdone by Microsoft, Google invested upwards of $400 million in ChatGPT rival Anthropic, and news outlets predict it will invest approximately $300 billion in AI by 2028 — including its own chatbot, Bard.

SEO 132

SEO Transform User-Generated Marketing 132

Customers.ai

MARCH 7, 2024

dollars in 2028. It’s not JUST about being a repeat visitor – it’s about their intent. Eliminating Ad Fraud According to Statista , global ad fraud costs are expected to increase from 88 billion in 2023 to 172 billion U.S. That is a lot of wasted dollars and one our sixth hack provides a much-needed antidote to.

Advertising 75

Advertising Advertisers Outbound Marketing Customer Journey 75

illumin

JANUARY 23, 2025

trillion USD of global retail sales will still occur offline in 2028. In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7

Retail 52

Retail Transform Analytics Promotion 52

Hootsuite

JUNE 20, 2022

trillion worldwide by 2028. Facebook checkout makes it easy for customers to make payment directly on Facebook (or Instagram) without having to leave the platform. Social commerce, or selling products directly on social media, is expected to generate $3.37

User-Generated 145

User-Generated Shoppers Promotion Management 145

Search Engine Land

FEBRUARY 9, 2023

billion in 2028. It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11 But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners.

SEO 98

SEO Energy Marketing Mix Advertisers 98

Marketing Insider Group

MAY 13, 2024

billion by 2028, climbing at a steady 6.0% It cuts out the overlap, making your marketing efforts leaner and meaner. Understanding Digital PR The PR market is booming, set to grow from $114.1 billion in 2024 to $144.28 yearly rate. This highlights just how crucial effective PR strategies are becoming in our always-online world.

PR 104

PR SEO User-Generated Promotion 104

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. In 2022, U.S. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista.

Customer loyalty 88

Customer loyalty Retail Marketing Marketers 88