Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million active internet users by 2029.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hootsuite

APRIL 9, 2025

1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format. billion users by 2029. 33% of U.S.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

MAY 12, 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 64

Gen Z Transform Fashion Food 64