Martech

MARCH 27, 2024

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Longer sales cycles: The personalized nature of ABM can sometimes lead to longer sales cycles, meaning marketers must weigh the potential benefits against the patience required for the strategy to yield results.

Marketing 106

Marketing Marketers CRM Digital Marketing 106

Search Engine Land

MARCH 27, 2024

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Longer sales cycles: The personalized nature of ABM can sometimes lead to longer sales cycles, meaning marketers must weigh the potential benefits against the patience required for the strategy to yield results.

Marketing 106

Marketing Marketers CRM Digital Marketing 106

Search Engine Land

MARCH 21, 2024

The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte. That’s 29 times the global revenue for alternative data today. While investment management is expected to drive most of this growth, advertising may increasingly make up this revenue.

Advertising 78

Advertising Advertisers Finance Retail 78

Set Up

FEBRUARY 5, 2024

They’ve pledged to reduce their packaging footprint by 2030. This effort guarantees a plastic reduction of 2%, and removing the label saves 2.8kg of CO2e for every 1,000 bottles they manufacture. Now here’s hoping it gets some attention and that they bring it to the U.S.

Manufacturing 52

Manufacturing Product Branding Marketing 52

SmartBrief - Marketing

MARCH 19, 2024

They are working toward becoming net zero and planting 1 million trees by 2030. Climbing Trees is an ethical digital marketing agency that aims to grow digital brands and positively impact the world by being ethical, curious, caring and client-focused.

Gen Z 102

Gen Z Law Marketing Marketers 102

Hubspot Marketing

JANUARY 1, 2024

in 2023, a number that’s poised to 5x in 2030. Source: Google Trends, six-month rolling average He’s onto something. The market size of AI use in media and entertainment reached $19.8B Get more business ideas and trendy data in our weekly Trends Newsletter.

Entertainment 101

Entertainment Price Product Branding 101

Hootsuite

OCTOBER 9, 2020

Led by the World Woman Foundation , the socially enabled movement aims to mentor one million women by 2030 and will feature inspiring stories from 60 women, told in 60 seconds—presented together in a powerful 60 minutes of film. – Rupa Dash, Co-founder and CEO, World Woman Foundation. Taking aim at the persistent gender gap.

Social Media Marketing 85

Social Media Marketing Management Marketing Marketers 85

SmartBrief - Marketing

APRIL 21, 2024

until 2030. Granted, there’s a stigma around outsourcing marketing that many marketing leaders have yet to unlearn, but there’s plenty of research to sway you: The global outsourcing market was valued at $280.64 billion in 2023, and it’s projected to grow at a CAGR of 9.4%

Transform 57

Transform CMO Marketing Marketers 57

OnPassive Marketing

AUGUST 18, 2022

By 2030, 35% of physicians say robots should replace doctors in surgical procedures, such as laparoscopic operations. However, according to IHS Markit, self-driving cars will be common in the marketplace by 2030, as more people have already started buying these technology cars with in-built voice assistants.

Market Trends 84

Market Trends Shipping Marketing Marketers 84

Backlinko

MARCH 11, 2024

billion 2030 $13.71 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76

Customer Journey 96

Customer Journey Marketing Automation Platform Marketing Marketers 96

Search Engine Land

DECEMBER 4, 2023

Even if no wastage is assigned to hyper-targeting, the cost per acquisition is still higher than trying to go for a broader targeting, as described by LinkedIn in their 2030 B2B Trends report : Additionally, hyper-targeting overlooks important blind spots.

Transform 118

Transform Marketing Marketers User-Generated 118

Hubspot Marketing

MARCH 20, 2023

dollars and is expected to grow twentyfold by 2030, up to almost 2 trillion U.S. Here are some stats about the global artificial intelligence market, and which companies are prioritizing the technology. The market for artificial intelligence (AI) has a current market value of nearly 100 billion U.S. Image Source 2.

Marketing 125

Marketing Marketers Global Marketing Advertising 125

Hubspot Marketing

MAY 23, 2023

million by 2030. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million, and it's expected to grow to $14,180.6 Moreover, the top 28% of businesses actively use marketing automation and AI tools in their process.

Food 127

Food Marketing Marketers CRM 127

Businesses Grow

MAY 11, 2023

Topics include: What drives somebody to re-finance their home to buy a handbag or luxury watch?

Pharmaceutical 82

Pharmaceutical Branding Transform Finance 82

Martech

DECEMBER 4, 2023

Even if no wastage is assigned to hyper-targeting, the cost per acquisition is still higher than trying to go for a broader targeting, as described by LinkedIn in their 2030 B2B Trends report : Additionally, hyper-targeting overlooks important blind spots.

Transform 104

Transform Marketing Marketers User-Generated 104

SmartBrief - Marketing

FEBRUARY 8, 2024

Market growth and projections By 2030, I expect the DOOH market to grow significantly , potentially reaching billions of dollars. The future of DOOH for the rest of the 2020s As we look towards the rest of the 2020s, the DOOH advertising sector is on the brink of major changes, fueled by new technology and shifts in the market.

Transform 72

Transform Energy Advertising Advertisers 72

Duct Tape Marketing

MARCH 18, 2020

Guided by the UN Sustainable Goals of 2030, the Changemakers community is working towards giant goals like eliminating hunger, ensuring access to clean and affordable energy, and reducing inequalities worldwide.

Place 93

Place Energy Retail Marketing Strategy 93

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. It’s not your replacement AI and all its derivatives (machine learning, natural language processing, etc.) is the fastest, biggest shift I have been a part of in my lifetime. The AI revolution screams career opportunity.

Transform 96

Transform Marketing Marketers Education 96

Backlinko

FEBRUARY 22, 2024

AI may impact nearly 40% of global employment. In the US alone, around 60% of jobs are exposed to AI – International Monetary Fund Automation and AI is forecasted to replace 4.9%

Transform 85

Transform B2C User-Generated Communications 85

Marketing Insider Group

JUNE 22, 2023

Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here.

Real Estate 103

Real Estate CRM Inbound Marketing Marketing 103

Martech

JULY 14, 2023

billion by 2030. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 The use of AI is inevitable and worth investigating.

Manufacturing 90

Manufacturing User-Generated Market Research SEO 90

Martech

FEBRUARY 8, 2022

By 2030, he said, more than 85 million tech jobs could go unfulfilled. Get the daily newsletter digital marketers rely on. Processing.Please wait. Diversity is mandatory. Among Cohen’s warnings was a shortfall in tech talent. “What does it have to do with diversity? Everything.”

Entertainment 87

Entertainment Advertising Advertisers New Technology 87

Hubspot Marketing

FEBRUARY 28, 2023

billion by 2030, up from $136.6 when we're tired of speaking to a robot on the phone. The Future of AI in Marketing According to Grand View Research , the global AI market is expected to reach $1,811.8 billion in 2022. Artificial intelligence, theory of mind, and self-aware machines all sound like things from a distant future.

Marketing 124

Marketing Marketers Marketing Strategy Customer 124

Chief Martec

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030.

Customer Acquisition 80

Customer Acquisition Marketing Marketers Management 80

Campaign Monitor

APRIL 19, 2023

In a recent article, Reuters reports the Investment bank Morgan Stanley forecasts that by 2030, the digital fashion industry may rise by $50 billion with consideration to new VR purchasing trends. Yet, this is only a prediction — like many social platforms we have seen over the last two decades, they rise and fall.

Marketing Strategy 84

Marketing Strategy Shoppers Transform User-Generated 84

Rock Content

NOVEMBER 19, 2023

As mentioned above, the SaaS industry is currently worth over $195 billion and growing, with some predictions saying that SaaS will be worth $908 billion by 2030. These SaaS metrics and statistics drive growth and change for the future and can be used to understand the value of SaaS. That means that now is the time to get involved in SaaS.

Customer Acquisition 52

Customer Acquisition Price Customer loyalty Customer 52

Martech

OCTOBER 25, 2022

What’s more, CEOs and CIOs believe one-fifth of their total revenue could come from machine customers by 2030. By 2025, nearly 40% of customers will try using a digital assistant to interact with customer service on their behalf, according to a Gartner prediction. Machine customers are proliferating.

Customer 81

Customer Customer loyalty Entertainment Retail 81

Adobe Experience Cloud Blog

APRIL 7, 2020

This has many workers worried and wondering how to robot-proof their jobs, and with good reason as McKinsey reports that up to 800 million workers are expected to be displaced by automation come 2030. However, machines still haven’t acquired some skills and abilities that remain essential to human interaction.

Transform 152

Transform Thought Leadership Education Management 152

Businesses Grow

AUGUST 14, 2023

Example prompt: Analyze the future sales of electric bicycles by 2030. Therefore, I can’t provide precise predictions for the future sales of electric bicycles by 2030. Forecast sales growth scenarios We’re not able to predict the future; ChatGPT even less so.

Manufacturing 83

Manufacturing Automobile User-Generated Fashion 83

Marketing Insider Group

JULY 25, 2023

Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. And can you guess which industry is ahead of all others in adoption? Ding, ding, ding! That’s right: advertising and media.

Copywriting 76

Copywriting User-Generated Price CRM 76

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Use these statistics as your springboard into innovation. Millennials Will Not Compose 75% of the Future Workforce. As Anita Lettink shows, that old saw is a bit of a myth.

Millennials 223

Millennials Whitepaper Transform Gen Z 223

Power Digital Marketing

NOVEMBER 17, 2022

until 2030, marking an exciting opportunity for beauty brands to grow their business and revenue. . At-home facials with dermatology-grade devices from the comfort of our couch? Sign us up! The global at-home device market is expected to grow by 20.4% So, who’s buying devices?

Education 40

Education Marketing Marketers Customer Journey 40

Neil Patel

DECEMBER 23, 2021

According to Morgan Stanley, the multinational investment bank, NFTs have the potential to become a $56 billion market by 2030. However, within the metaverse, an NFT can become so much more. All thanks to the demand the metaverse will create. With the increase in virtual avatars, the demand for virtual fashion will skyrocket.

Gen Z 145

Gen Z Non-Profit User-Generated Fashion 145

Hubspot Marketing

SEPTEMBER 19, 2022

IKEA is dedicated to environmentalism with its plans to use only sustainable materials and recycled or renewable plastic by 2030. It also offers training programs with one-on-one and peer support, tools to help owners access funding, and networking opportunities to help businesses find resources and tools to help them better their business.

Branding 80

Branding Energy Finance Food 80

Econsultancy

FEBRUARY 8, 2022

In November 2020 the Advertising Association, together with the Institute of Practitioners in Advertising (IPA) and the Incorporated Society of British Advertisers (ISBA), launched an industry-wide initiative called Ad Net Zero that has set out to achieve “real net zero carbon emissions from the development, production and media placement of (..)

Digital Marketing 59

Digital Marketing Advertising Advertisers Energy 59

Businesses Grow

MAY 1, 2023

While most people are currently “meh” about the metaverse, Ipsos research shows massive economic potential and new marketing opportunities by 2030. . “Trust” will be a rare commodity in an era of deep fakes. Ipsos believes the most significant opportunity on social media is livestream commerce.

Gen Z 114

Gen Z Marketing Marketers CMO 114

Hubspot Marketing

OCTOBER 25, 2023

Getting Started Artificial intelligence is expected to increase by twentyfold by 2030 — from $100 billion to $2 trillion. If the results aren’t satisfactory, iterate and refine your algorithm based on the insights gained from monitoring and analysis. Always test your algorithm in different environments and train them to perfection.

Logistics 108

Logistics User-Generated Price Manufacturing 108