Google Cookie Deprecation Reversed: Third-Party Cookies are Here to Stay
Six & Flow
JULY 28, 2024
If there’s one thing marketers have learned over the years, it's to expect the unexpected from tech giants. Google’s latest move, deciding not to deprecate third-party cookies in Chrome, is just another twist in the ongoing saga of digital privacy. Remember when we were all told to prepare for a cookieless future? Many companies dutifully started pivoting their strategies, investing in first-party data collection, and losing sleep over the impending doom of third-party cookies.
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