Tue.Oct 29, 2024

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The History of Recruitment Marketing and Why It's Here to Stay

Aspiration Marketing

Remember those days when filling a vacancy felt like tossing a pebble into a calm pond? You'd post a job ad, and qualified applicants would come swimming in. Those days are as gone as the fax machine. Today's talent landscape is a churning ocean, and simply throwing out a generic "Help Wanted" sign just won't cut it. Attracting top talent requires a strategic, targeted approach – enter recruitment marketing.

Marketers 245
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5 ways jump start AI adoption

Martech

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. Now in its fifth year, MAICON attracted over 1,100 people interested in AI’s rapid progress and potential. Industry experts like Paul Roetzer, Adam Brotman and Andy Sack shared insights and the unveiling of OpenAI’s new model, “Strawberry,” added a sense of urgency to the event.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best.

eCommerce 104
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5 steps to marketing innovation with creative problem-solving

Martech

In design school, I spent many nights seeking inspiration by pouring through biology books, wandering kitchenware stores or exploring empty playgrounds. As a student, I might have been looking for a novel concept for an identity system or a new look for a cookie box. My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst.

Energy 116
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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AI Creativity Unlocked: Making Anything Seem Possible

Social Media Examiner

Interested in how AI can transform your creative process? Looking for practical tips to use AI to expand your creativity and drive marketing innovation? In this article, you'll discover how to use AI to unlock your creativity. Why Marketers Should Embrace Artificial Intelligence for Creativity In the past, innovative marketing ideas were often difficult to […] The post AI Creativity Unlocked: Making Anything Seem Possible appeared first on Social Media Examiner.

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Political ad spending shifts regional CTV costs for brands

Martech

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard for brands to be heard during the critical holiday shopping season. This is especially true in swing states where CPM has risen significantly. This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital.

Branding 113

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12 ways to use a customer data platform

Martech

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP. 1. A centralized hub for data and reporting The first and most obvious way to use a CDP is as your centralized hub for data and reporting.

Customer 111
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3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

Content Marketing Institute

It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.

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Your audience isn’t who you think — AI knows better by Plus Company

Martech

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades.

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Are AI Agents Worth It? HubSpot's CMO and VP Weigh In

Hubspot Marketing

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers. Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity.

CMO 86
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Why SEO Optimization is Crucial for Your Website’s Long-Term Success

Marketing Insider Group

Although having a website is vital for businesses of all sizes, it’s only part of the process. You need customers to notice your site to succeed in your industry. Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content.

SEO 92
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How content is critical to a winning ecommerce strategy by Edna Chavira

Martech

Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert.

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Email Capture Software: The 15 Best Tools for Ecommerce (Reviewed)

Customers.ai

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving. But to see those results, you’ve got to build your list—and that’s where email capture software comes in.

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How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach

Duct Tape Marketing

How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach written by John Jantsch read more at Duct Tape Marketing   The Duct Tape Marketing Podcast with Leigh Shulman In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. A writing mentor with two decades of experience under her belt.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Email Capture Software: The 15 Best Tools for Ecommerce (Reviewed)

Customers.ai

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving. But to see those results, you’ve got to build your list—and that’s where email capture software comes in.

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Achieving Operational Excellence: Establishing Efficient Marketing Processes

Lynton Web

Marketing operational excellence represents the systematic approach to optimizing marketing processes, technologies, and team structures to deliver consistent, measurable results. When organizations prioritize operational efficiency in their marketing departments, they typically see a 20-25% increase in marketing ROI. However, achieving this level of excellence requires more than just implementing new tools or creating additional documentation.

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The Future of AI in Marketing: Evolving Marketing Roles

Six & Flow

Discover the future of AI in marketing and how it is enhancing audience targeting, lead generation, and customer conversion.

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10 Simple Tips to Increase Your Instagram Engagement

Buffer Marketing

Nothing hurts more than thoughtfully creating an Instagram carousel in Canva or curating a photo dump only to publish and receive…crickets. Don’t worry — your content’s fine. You just need a better engagement strategy. Instagram engagement is more than just a numbers game — it’s about building genuine connections with your audience.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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Litmus Live Recap 2024: Highlights From Day 1

Litmus

Litmus Live is well underway and we’re loving it. With sessions from 36 industry thought leaders to over 6,000 registrants, this might just be our best conference yet. If you aren’t familiar, Litmus Live is an annual email conference dedicated to all things email. This year’s event puts the spotlight on lifecycle marketing—and it’s where some of the brightest minds in email connect each year to get insights, gather inspiration, and connect with fellow email geeks.