2019

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11 Powerful Email Marketing Tips You Need to Know

Search Engine Journal

Struggling to get good returns from your email marketing campaigns? Learn 11 powerful email marketing tips that you need to know right now.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

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Ubersuggest 7.0: The Ultimate Keyword Research Tool

Neil Patel

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.

SEO 145
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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.). Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered "young adults." Not to mention, both generations are highly connected to technology and the internet.

Gen Z 145
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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There are millions of free resources out there already competing for attention. And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for.

More Trending

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The 5 Common Mistakes Every Content Marketer Should Know

Content Marketing Institute

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers. Continue reading → The post The 5 Common Mistakes Every Content Marketer Should Know appeared first on Content Marketing Institute.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels.

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The Biggest Influencer Fails of 2019 I Traackr

Traackr

From scamstagrammers to photoshop-fails, we're breaking down the most jaw-dropping, disgraceful and just plain confusing influencer moments of the year.

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How to Attract and Hire the Best Talent

Duct Tape Marketing

How to Attract and Hire the Best Talent written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. Sabrina Starling. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I chat with Dr. Sabrina Starling. She is the founder of Tap the Potential and the author of the How to Hire the Best series. Dr. Starling became a psychologist to better understand people, and she now uses those skills to help entrepreneurs and small business owners grow their business in a hea

Place 95
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Branded Videos | What Non-Creatives Need to Worry About

Adobe Experience Cloud Blog

More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to be agreed upon that aligns the purpose, scope, and budget. A manager has to corral the creative team. A writer has to craft the plot or copy. A set designer has to figure out the props. Remember, that’s before the shoot ever starts.

Branding 157
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists. This gave us multiple perspectives on the social trends that matter most in the year ahead.

Gen Z 145
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How to Use Pinterest for Business: 8 Strategies You Need to Know

Hootsuite

Are you currently using Pinterest for business? If not, it might be time to put some stock into the idea—especially now that the company has gone public under the very apropos ticker “PINS.”. Pinterest offers businesses a fairly unique proposition. Like other social media networks, it’s a place to connect with friends and influencers. But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that.

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How to Use Google My Business to Get More Customers

Hootsuite

Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. This comprehensive guide will show you how to get the platform up and running and working for your business immediately. Table of contents. Why you need a Google My Business account. How to create a Google My Business account. How to verify your business on Google. 3 ways to optimize your Google My Business profile.

Customer 145
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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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5 Free, Easy-to-Use Instagram Presets for Stunning Photos

Hootsuite

Instagram presets are a no-brainer for any social media marketer. Not only do they help speed up your workflow, they add that extra polish that sets your brand apart. And with more than 25 million businesses on Instagram, a little polish can go a long way. Whether you’re new to presets or you consider yourself a preset pro, there’s plenty here for every skill level, including: Free Instagram presets from Hootsuite.

Transform 145
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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

Facebook Live launched in 2016 and since then more than 3.5 billion broadcasts have been sent from the platform. Not only that but more than 2 billion people have watched a Facebook Live video. That’s more than a quarter of the entire population of the world. What does this mean? Simple: Facebook Live is a fantastic way to increase social media engagement.

Health 145
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How to Get More Organic Traffic Without Doing Any SEO (Seriously)

Neil Patel

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

SEO 145
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An Inside Look at Google’s Future Plans

Neil Patel

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

eCommerce 145
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How to Create Beautiful Instagram Highlight Covers (40 Free Icons)

Hootsuite

Instagram Highlight covers are a great way to make a good first impression. Located right below the bio section of your Instagram profile, they provide a polished look for your Instagram Highlights and draw attention to your best Instagram Story content. Covers are an easy win for any brand that banks on aesthetics. (And on Instagram, that’s everyone.).

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Instagram Video: The Ultimate Guide to Creating Engaging Content

Hootsuite

Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising no one.) But it’s a lot easier said than done. In 2019, 87% of businesses were using video as a marketing tool , and 90% of them said that they felt competition and noise are on the rise. Meanwhile, eMarketer just concluded that in 2020, Facebook and Instagram together will account for about two thirds of social video ad spend.

Promotion 145
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How to Get More Leads on Instagram: 10 Highly Effective Tactics

Hootsuite

Want to know how to get more leads on Instagram? Most social marketers don’t think of Instagram as a lead generating platform. But if you do it right, it can be very effective. Social media leads are potential customers who express interest in your company and provide information that marketers can use to follow up with. Roughly 80% of accounts follow a business on Instagram, which is already a pretty good sign of intent that marketers can tap.

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Social Media in Financial Services: 5 Essential Tips and Benefits

Hootsuite

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business.

Finance 145
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Accelerate Your Marketing with Automation: A Quickstart Guide

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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The Best Time to Send an Email (Research-Backed)

Hubspot Marketing

Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn't a coincidence, either. While the answer to “ What’s the perfect time to send an email to my customers? ” isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with wha

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26 TIkTok Stats to Know in 2020

Hubspot Marketing

If you feel like the app TikTok came out of nowhere, you're not wrong. Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. In fact, until recently, its parent company, ByteDance , hasn't disclosed many metrics at all.

Gen Z 145
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How to Use TikTok: A Step-by-Step Guide

Hubspot Marketing

With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. The best way to learn more about the app, its user base, and the type of content that engages audiences is to start producing your own posts on a personal or business account.

Gen Z 145
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45 Essential Social Media Marketing Statistics for 2019

Hubspot Marketing

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. With over 40% of the world's population on social media, it's critical your business devise an effective social media strategy to reach your intended audience.

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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot Marketing

Remember the good ol’ days when we found jobs through ads in the daily newspaper? Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot Marketing

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably not. In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019.

Gen Z 145
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The Ultimate Guide to Content Marketing in 2019

Hubspot Marketing

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you ca

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All the Facebook Ad Sizes You Need to Know in 2020

Hootsuite

Facebook ad sizes change more than a Radio City Rockette changes costume. From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason. One out of every five digital ad dollars is spent on Facebook. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes).

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!