Search Engine Land

JULY 23, 2024

Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. What does pay-per-click (PPC) advertising include? What does digital public relations (PR) include? Website traffic: Increase in traffic from PR activities. on social media platforms. Google Ads).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

SmartBrief - Marketing

JULY 30, 2024

Agencies can use scans for initial research when onboarding new clients, agencies and brands can use scans to detect current or potential PR issues. But tread lightly here, Redditors are savvy and don’t take to overt advertising very well. Come in genuinely and with an open mind , and be sure to avoid sales speak.

PR 131

PR Marketing Marketers Industry Insights 131

The CMO Survey

JULY 3, 2025

Media Articles Research: Marketing Tech Is Broken.

CMO 100

CMO Retail Finance PR 100

Backlinko

OCTOBER 23, 2024

Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms. PR outreach: Get your content featured in trusted industry publications and media outlets. Influencer partnerships : Collaborate with niche influencers to expand your content’s reach and credibility.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Search Engine Land

JULY 22, 2024

The beauty of PPC and social media advertising is that you can target where they are using inclusions, exclusions and geographically. Track which products are expected to have high conversions and work with your PR and affiliate teams to get your products and services listed at the top. Supportive : The side that loses.

SEO 98

SEO Shipping Retail PR 98

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. And a paid marketing professional is exactly what you need to cover all your bases, since paid marketing tactics like pay-per-click (PPC) advertising and retargeting can involve a lot of day-to-day maintenance.

Management 110

Management Inbound Marketing Marketing Marketers 110

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. PR and earned media. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions. Experiential and event marketing.

CMO 131

CMO Traditional Marketing Communications Marketing 131

Search Engine Land

JULY 15, 2024

The usual suspects are social media, email and native advertising. Outreach, guest posts and digital PR are your allies here and you can supplement these efforts with paid promotion and content amplification. Digital PR. We can contrast this to promoting content via other means. We must promote the content when it is created.

SEO 98

SEO Content Marketing Entertainment PR 98

Hubspot Marketing

MAY 7, 2025

This helpful resource will specifically dive into advertising tips and strategies. Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. Creating attention-grabbing ads is one of the trickiest parts about Facebook advertising.

Social Media Marketing 115

Social Media Marketing eBook Marketing Marketers 115

The CMO Survey

JULY 1, 2025

Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. Paid Social Media Analytics If you invest in paid social media advertising on social media platforms, this is one critical area you should not overlook.

Analytics 115

Analytics Transform User-Generated PR 115

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. I know this headline is confusing. Maybe counter-intuitive. Let me explain. Today, that control has slipped through their fingers.

Branding 99

Branding Thought Leadership PR User-Generated 99

Hubspot Marketing

JUNE 30, 2025

My Own Experience With Low-Budget Marketing My first job out of college was at a PR agency. In this piece, I’ll walk you through real examples of scrappy marketing tactics that worked, and how you can steal them for your own playbook. This was back in 2009, and the “playbook” was pretty traditional.

CMO 114

CMO PR Marketing Marketers 114

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Heres the basic formula: Share of voice = (Your brands metrics/Total market metrics) x 100 Traditionally, the share of voice metric was used to describe a brand’s advertising share on print, TV, or radio.

PR 45

PR Whitepaper User-Generated Advertising 45

The CMO Survey

JUNE 30, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Sachs Marketing Group

JANUARY 13, 2025

Pay-Per-Click (PPC) Advertising PPC provides instant visibility and measurable results by placing ads on search engines and social media platforms. Paid social advertising for targeted reach and conversions. Suppressing negative content with proactive PR efforts. Responding promptly and professionally to customer concerns.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Search Engine Land

JULY 15, 2024

But here in paid media land, I’ve been chewing on what we learned on the advertising front. Like other GMLs in recent years, this one was short on B2B-focused updates and pointed toward more Google control and less for advertisers. For advertisers, that setup presents another challenge. Exactly what I want” searches.

User-Generated 76

User-Generated PR Advertising Advertisers 76

Customers.ai

NOVEMBER 20, 2024

Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. What is a PR checklist, and why is it important? A PR checklist ensures your public relations efforts are organized and effective. What are the key elements of a PR checklist?

PR 78

PR Gen Z User-Generated Analytics 78

Martech

MAY 20, 2025

They have masked these moves under things like return-to-work policies to avoid bad PR.” Methodology The report surveyed nearly 1,900 marketing and business leaders in core digital marketing areas like content marketing, social media marketing, email marketing, analytics, advertising and SEO. The full report can be found here.

PR 85

PR Marketing Marketers Social Media Marketing 85

Hubspot Marketing

JULY 22, 2024

For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.” For example, your tactics might include social media advertising. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan 107

Marketing Plan Marketing Marketers Social Media Marketing 107

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Martech

APRIL 24, 2025

When Minifie talks about brand safety, he’s not spinning PR. ChatGPT is your PR intern. For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms. Put simply, they don’t rent attention through ads. Processing.

Branding 102

Branding PR CMO Brand Management 102

The CMO Survey

JUNE 25, 2025

Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Even though most of my focus here has been on engagement, since Reddit does allow ads, I also wanted to get a sense of how Reddit users feel about advertising content. Wondering what other fields were represented?

Gen Z 109

Gen Z Copywriting Real Estate Marketing 109

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Collaborating with them can lend credibility and introduce your brand to new potential customers.

Branding 104

Branding Customer loyalty SEO PR 104

Sachs Marketing Group

JULY 17, 2025

If your brand isn’t part of the broader conversation – across PR mentions, forums, social media, and third-party citations – it likely won’t show up in AI Overviews, regardless of your traditional SEO strength. We’re evolving our strategy to prioritize branded mentions, digital PR, and content that gets cited, not just crawled.

Digital Marketing 52

Digital Marketing SEO User-Generated PR 52

Martech

MAY 19, 2025

Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval. From uncertainty to opportunity Businesses must rethink their marketing and PR strategies to emerge stronger from this economic storm.

Transform 113

Transform PR Law Manufacturing 113

Hubspot Marketing

JANUARY 22, 2025

Read : How to Create an Email Newsletter [+ Expert Tips & Checklist] Public Relations/Media Relations With Public Relations (PR) , were discussing media coverage you didnt pay or ask for. Paid Media Mentions Shoppable Ads on Social Media In a nutshell, its traditional advertising with a digital, data-driven twist.

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Even though most of my focus here has been on engagement, since Reddit does allow ads, I also wanted to get a sense of how Reddit users feel about advertising content. Wondering what other fields were represented?

Gen Z 104

Gen Z Copywriting Real Estate Marketing 104

Search Engine Land

JULY 19, 2024

It’s also key for marketers to address every stage of the buyer’s journey, from social media to paid advertising to brand interactions. Things like sprucing up your local listings and experience , getting active with digital PR and engaging in community events can really help improve your authority. Grow your authority.

Search Marketers 100

Search Marketers Real Estate User-Generated Marketing 100

Set Up

DECEMBER 3, 2024

Bringing the Magic to Life Wicked didn’t just advertise—it created experiences. The PR campaign to get this impactful story about women friendship by highlighting the actresses’ friendship does not go unmissed. The result? A visual identity that was instantly recognizable and irresistibly shareable.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Zumvu

JUNE 17, 2025

Navigation × Get Featured Write for us Authors Contact Home Social facebook Twitter Pinterest rss Menu Get Featured Write for us Authors Contact Home Business Accounting Business Basics Business Resources Finance Human Resource Insurance International Business Legal Retail Small Business Startup Sales & Marketing Advertising Branding Content (..)

Finance 59

Finance Transform CRM Social Media Marketing 59

The Drum

JUNE 11, 2025

That notion lies at the heart of a striking new campaign created by FCB Chicago to promote The Drum Awards Festival 2025, a global celebration of marketing excellence across 11 major disciplines, including advertising, media, digital experience, social, PR and design.

Copywriting 75

Copywriting PR Promotion Advertising 75

Orbit Media Studios

JULY 16, 2025

Google is an advertising company. Do you complain when other advertising companies don’t send you free traffic? Do you complain when other advertising companies don’t send you free traffic? If the marketing for your company was based on free traffic from an advertising company, you’ve always had this risk. Probably not.

Marketing 59

Marketing Marketers SEO Thought Leadership 59