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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

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Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. After all, marketing budgets vary.

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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

From sponsored posts to co-created products, affiliate marketing, and real-world activations, brands can choose from a range of campaign types based on goals and budget. Affiliate marketing Dont have the budget for a big social media influencer partnership? Theres more than one way to partner with a creator.

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10 features and capabilities you need in a call analytics platform

Martech

Dig deeper: Download our MarTech Intelligence Report on call analytics platforms (registration required) Critical call analytics features Call tracking Dynamic number insertion (DNI) lets marketers assign unique phone numbers to different digital marketing campaigns to track the source of an inbound call.

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8 Remarkable SEO Podcasts to Level Up Your Knowledge

Backlinko

Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. For example, they spoke to Glenn Gabe , a veteran in the SEO space, about the future of affiliate marketing and the exciting possibilities as the SEO landscape evolves. Or even discover key concepts to succeed in the ecommerce industry.

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