Global Head of Microsoft Advertising steps down

A change in leadership at Microsoft can be an opportunity for advertisers.

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In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post.

“This is one of the toughest posts I have ever made on LinkedIn. I have made the decision to leave Microsoft to take the next step in my career.”

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Enter Kya Sainsbury-Carter. Taking over for Wilk is Kya Sainsbury-Carter, Vice President, Microsoft Advertising.

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Why we care. In pure “International Women’s Day” fashion, a new woman leader could have a significant impact on the company’s strategy, product offerings, and overall direction. Sainsbury-Carter could bring in fresh ideas and perspectives, which can lead to changes in the company’s marketing approach and target audience.

Sainsbury-Carter is well-respected and has a strong track record with Microsoft Advertising. Ideally, this change could improve consumer trust in Microsoft and make it a more attractive partner for advertisers.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Nicole Farley
Contributor
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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