On Writing a Tagline (and Pitching It, Too)
Hubspot Marketing
JUNE 11, 2024
Peggy, Lou, and Dawn are characters on Mad Men , the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. I’m a copywriter , four days into my first role at Rick’s marketing agency.
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