Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

JUNE 10, 2025

The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer's first choice. The study results tell me that inclusive marketing resonates with consumers.

Fashion 108

Fashion Marketing Marketers Advertising 108

Sprout Social

JUNE 18, 2025

This generation uses Instagram to keep up with friends, family and kids, as well as to follow influencers and brands for inspiration across categories, including travel, home, food and fashion. According to the State of Influencer Marketing Report , Gen X is almost twice as likely to engage with influencers on Instagram as Boomers.

User-Generated 130

User-Generated Influencer Marketing Marketing Marketers 130

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago. Everything changed with Baby Boomers.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Hubspot Marketing

APRIL 23, 2025

Its free exposure from media coverage, social media mentions, shares, and good old-fashioned word-of-mouth. In other words, how much would you have to spend on advertising to get the same level of attention? Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience.

PR 108

PR User-Generated Transform Thought Leadership 108

Sprout Social

JANUARY 27, 2025

When embarking on an influencer marketing journey or seeking to promote UGC, fashioning a singular hashtag is now customary. Additionally, note that social platforms are constantly rolling out new shopping and advertising features tailored for social media for retail. Try your hand at social advertising.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Power Digital Marketing

APRIL 7, 2025

While paid advertising can be an effective tool, an over-reliance on it creates vulnerabilities higher costs , diminishing returns , and dependence on unpredictable platform changes. Or is it being driven by fast-fashion giants like Shein and Temu? But is that industry growth coming from brands like yours?

Customer Acquisition 52

Customer Acquisition Fashion Customer Branding 52

Marketing Insider Group

JUNE 24, 2025

Image source Influencer-Driven Social Commerce Shoppers today trust real people more than polished campaigns. Influencer marketing continues to drive major returns, particularly in beauty, fashion, home decor, and lifestyle categories. This generation isn’t swayed by traditional advertising.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

Hubspot Marketing

NOVEMBER 4, 2024

South Asian fashion line HoliChic by Megha is not shy about tagging products in creative Reels. Dig deeper into Instagram Influencer Marketing in The Ultimate Guide to Instagram Influencer Marketing for Brands. Linking to it in content that gets a lot of eyes, like Stories, is a smart way to get the word out.

Product 113

Product User-Generated eCommerce Shipping 113

Power Digital Marketing

JUNE 3, 2025

Heres how UGC can benefit your brand: Enhancing Trust & Credibility Consumers today are skeptical of traditional advertising. In fact, studies have shown that people trust content from their peers more than they trust brand advertisements. UGC helps build this trust by offering real-world proof of your products value.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Fashion 52

Hubspot Marketing

MARCH 5, 2025

So I was doubly surprised at how keen Munn is on old-school advertising. It may seem like an old-fashioned marketing tactic, but Munn says he hears from people who kept that postcard because it was the first mail they received as a newly minted Chicagoan. Billboards? In this economy? Photo courtesy Chicago Transit Authority.

Millennials 101

Millennials Marketing Marketers Fashion 101

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Businesses Grow

MARCH 10, 2025

But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. The ad transcended all norms of advertising.

Transform 107

Transform Influencer Marketing Thought Leadership Marketing 107

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Image carousels Pack more information into a small space with this 21st-century version of the old-fashioned slide carousel.

Branding 93

Branding User-Generated Shoppers Fashion 93

SocialPilot

JUNE 18, 2025

Boohoo , a fast-fashion retailer, uses TikTok influencer-driven viral challenges to generate buzz and convert followers into customers quickly. Platforms like Facebook and Instagram offer targeted local advertising to attract nearby patients. “In In healthcare, trust is everything.

Real Estate 59

Real Estate Transform User-Generated Education 59

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 97

CMO Gen Z Thought Leadership Entertainment 97

SocialPilot

APRIL 23, 2025

Cost-effectiveness in comparison to traditional PR: Traditional PR requires higher media outreach and advertising investment. In contrast, social media PR is a cost-effective way to build brand awareness through organic reach, targeted promotions, and influencer partnerships.

PR 40

PR Branding Whitepaper Thought Leadership 40

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 118

Influencer Marketing Marketing Marketers Promotion 118

Sprout Social

APRIL 3, 2025

These trends naturally go in and out of fashion as audience behaviours, and the Instagram algorithm, change. For example, UK fashion brand Lucy & Yak have over 700k followers and promotes inclusive, relatable content that directly targets their audience. What are trends on Instagram?

Gen Z 96

Gen Z Branding Food Fashion 96

Hubspot Marketing

SEPTEMBER 26, 2024

Fully embrace the influencer buzz. James de Feu says the golden age of paid advertising is over. De Feu is so confident about influencer marketing that he negotiated to bring it under his paid ads team. And he's okay with it. He's also the manager of paid ads at Zapier. Get used to cha-cha-changes.

Influencer Marketing 138

Influencer Marketing Fashion Advertising Advertisers 138

Neil Patel

APRIL 27, 2021

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience?

Fashion 145

Fashion Marketing Marketers Logistics 145

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 128

Fashion COS Influencer Marketing Advertising 128

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 127

Influencer Marketing Market Trends Gen Z Fashion 127

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. And advertisers can stand to learn a few things from them. Influencer has become a bad word.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 116

Influencer Marketing Fashion Marketing Marketers 116

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketing Marketers Entertainment 119

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 128

Influencer Marketing User-Generated Key Performance Indicator Analytics 128

Jeff Bullas

JANUARY 30, 2023

Trends can be seen in many different areas, such as fashion, technology, and societal attitudes. Fads are mostly seen in pop culture, fashion, and consumer products. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more.

Fashion 290

Fashion Affiliate Marketing PR Industry Insights 290

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Greater reach and exposure.

Influencer Marketing 120

Influencer Marketing Branding User-Generated Promotion 120

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 135

Branding Fashion Food COS 135

Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. What we talk about when we talk about native advertising. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content.

Advertisers 110

Advertisers Advertising Content Marketing Fashion 110

OnPassive Marketing

MAY 11, 2022

When you want to promote your brand, you need influencer marketplaces that use social media effectively and have enough followers to get some publicity for your product or service. When working with influencers, you need to ensure that they have enough resources to help your business. Influencers are often ignored or underestimated.

Influencer Marketing 71

Influencer Marketing Whitepaper Fashion Food 71

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. How can marketers ensure their ads are welcomed rather than resented? However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Fold contextual advertising into your mix. billion by 2026.

Advertisers 81

Advertisers Advertising Whitepaper User-Generated 81

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. AI is also being used in advertising.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145