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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

This generation uses Instagram to keep up with friends, family and kids, as well as to follow influencers and brands for inspiration across categories, including travel, home, food and fashion. Service-based brands can share inspiring customer stories or offer expert tips that speak to Gen X’s lifestyle goals and values.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Brands can use social listening for anonymous sentiment mining to elevate their market research. The keywords you choose to follow for product research will depend on your brand and the product youre researching. Reddit users are less filtered and more honest than followers on brand-owned channels.

Gen Z 123
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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Take the fashion industry. Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? But with solid data analysis, shrewd market research and clear goal-setting, you’ll be well-equipped to tackle whatever the seasons throw at you.

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AAPI community takes notice when brands market to them

SmartBrief - Marketing

Asian representation on the big screen has increased in recent years – “Crazy Rich Asians,” “Everything Everywhere All At Once,” “Parasite,” “Minari” and “The Elephant Whisperers” are just some examples – but sadly, when it comes to AAPI marketing and advertising, our segment is often the lowest priority.

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Media Planning: The Ultimate Guide

Hubspot Marketing

Conduct market research. The first thing you’ll want to do when developing your media planning process is conduct market research. Market research will allow you to tailor the content you create and the media plan you implement to your target audience and customers. Begin Your Media Planning Process.

Fashion 145
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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot Marketing

Is there an opportunity to increase market penetration? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketing 145
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How to Find Specialized Marketing Agencies

Neil Patel

Here are a few other examples: Market Research. These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research. Marketing Strategy. Advertising.

Marketing 143