Digital adapters: How Gen X uses social media and why it matters to marketers
Sprout Social
JUNE 18, 2025
This generation uses Instagram to keep up with friends, family and kids, as well as to follow influencers and brands for inspiration across categories, including travel, home, food and fashion. Service-based brands can share inspiring customer stories or offer expert tips that speak to Gen X’s lifestyle goals and values.
Let's personalize your content