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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

More proof, in case you’re not yet convinced: Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone Pinterest ads bring in 11.4x When it comes to Pinterest marketing, the results speak for themselves. Olivia can relate.

Gen Z 120
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Australian Association of National Advertisers (AANA) The AANA is responsible for developing a strict Code of Ethics that Australian advertisers, including influencers, must follow. It aims to ensure that all advertisements and marketing communications are legal, truthful and respectful of human dignity.

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Why Customer Acquisition Costs (CAC) Are Rising—And What Fashion Leaders Can Do About It

Power Digital Marketing

Fashion brands are facing a significant challenge: rising customer acquisition costs (CAC). As digital advertising becomes more expensive and consumer behaviors shift, brands are struggling to maintain profitability while attracting new customers. Several factors contribute to rising CAC in the fashion industry.

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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

Can Justify a Higher Price Point. A company profile is a perfect opportunity to show the work that goes on behind the scenes, thus justifying why your prices may be higher than others in your industry. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. Williams Carol H.

Fashion 107
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It’s Giving… Marketing to Gen Z

Set Up

Gen Z’s spending habits include key areas such as fashion, technology, and wellness products, particularly those that align with sustainability and ethical consumption values. Gen Z also prefers raw, unfiltered content over polished advertisements. This contrasts with older generations that prioritize price over sustainability.

Gen Z 59
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OpenAI adds shopping features to ChatGPT Search

Martech

OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. Here is a screenshot of the interface, which shows a product grid with pricing, descriptions, photos, retailers like Walmart, and buy-now buttons. What is shopping in ChatGPT. Processing.

Retail 92
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The future is niche: a brand guide to popular niche communities

Sprout Social

For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. Fashion communities Fashion is a part of identity, with certain fashions signifying membership in specific groups.