Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. Marketers should think about how deeply they engage sports fans to generate these customer insights.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Gen Z’s spending habits include key areas such as fashion, technology, and wellness products, particularly those that align with sustainability and ethical consumption values. What can Marketers do to Target Gen Z?

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first.

User-Generated 130

User-Generated Influencer Marketing Marketing Marketers 130

Hubspot Marketing

APRIL 23, 2025

Its free exposure from media coverage, social media mentions, shares, and good old-fashioned word-of-mouth. In other words, how much would you have to spend on advertising to get the same level of attention? UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. billion in 2024.

PR 110

PR User-Generated Transform Thought Leadership 110

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Reddit received over 2.1

Marketing 98

Marketing Marketers Promotion User-Generated 98

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. spend $200+), and 37.3%

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Sprout Social

JANUARY 27, 2025

These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. As we noted in our Twitter customer service guide, 60% of users expect brands to respond within an hour. Take the example of In the Style.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

SocialPilot

JANUARY 30, 2025

How many users did that campaign drive to your Shopify website, and what was its ROI? These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. Lets understand SWOT analysis with an example of a fashion brand with a decent social media presence.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Posts are moderated to follow community rules, and users can comment and vote on what they see. You can also leverage the user-generated content on Reddit as competitive intelligence.

Gen Z 123

Gen Z User-Generated Industry Insights Health 123

Sprout Social

JANUARY 15, 2025

Influencers dont have a purely transactional relationship with their audience, so when they talk about a product or service, it feels more like a friend sharing a helpful recommendation than an advertisement. Commission-only: Influencers earn a percentage of each sale they generate through their unique affiliate link or discount code.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Buffer Marketing

AUGUST 26, 2024

A good old-fashioned selfie? They're a great way to generate engagement and even spark ideas for new content you can share. It makes sense — short-form videos are tailored to mobile devices, where you'll find most social media users consuming content these days. Short-form video ? A carousel?

Social Media Marketing 118

Social Media Marketing User-Generated Gen Z Thought Leadership 118

Power Digital Marketing

JUNE 3, 2025

One of the most powerful tools in building trust and fostering engagement is User-Generated Content (UGC). What is User-Generated Content (UGC) in Marketing? User-Generated Content (UGC) refers to any form of contentsuch as text, images, videos, or reviewsthat is created by consumers rather than the brand itself.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Fashion 52

Sprout Social

JUNE 24, 2025

In the app’s unique augmented reality (AR), millions of users chat privately and exchange Snaps with close friends. Snapchat statistics on user demographics Snapchat users are a distinctive group. You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok.

Gen Z 68

Gen Z Millennials User-Generated Advertising 68

Martech

DECEMBER 12, 2024

Theres a big generational divide about using AI for customer engagement: Only 56% of managers aged 18-24 rate AI as very important in customer engagement strategies, compared to 72% of those aged 35-44 or 55+, according to a study by Apply Digital. This tool helps speed design, reduce time-to-market, and generate new styles.

Fashion 62

Fashion Marketing Mix User-Generated Communications 62

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Spiralytics

DECEMBER 18, 2024

million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. What is TikTok Advertising (And How Does It Work)? TikTok advertising refers to the paid marketing opportunities you can use on TikTok to promote your products or services. With over 56.1

User-Generated 52

User-Generated Shipping Advertising Advertisers 52

Sprout Social

MARCH 27, 2025

As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million. The 2025 Sprout Social Index Australia found that 24% of users intend to increase their social media use in 2025.

Influencer Marketing 91

Influencer Marketing Marketing Marketers User-Generated 91

Hubspot Marketing

JANUARY 22, 2025

Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. In a typical user flow, prospects arrive at landing pages via ads, and the landing page should convince them to take the next best action in the marketing journey.

Place 123

Place User-Generated eBook Marketing 123

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. As we discussed, Instagram is the third most popular social media platform and welcomes around 2 billion monthly active users. But is it really worth the hype?

Product 113

Product User-Generated eCommerce Shipping 113

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Surreal Cereal uses LinkedIn in the most unusual, standout way Ive ever seen.

Gen Z 89

Gen Z Branding Retail Education 89

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike.

Branding 93

Branding User-Generated Shoppers Fashion 93

Martech

JUNE 2, 2025

Consider the backlash Duolingo, a popular language-learning app, faced after its CEO declared the company to be “AI first” a statement many users saw as a tone-deaf dismissal of human labor, especially following recent layoffs of contract translators. Another example is the fashion brand Selkie. created by and for men.

Branding 70

Branding User-Generated Fashion Health 70

Set Up

DECEMBER 3, 2024

Wicked’s marketing team embraced this reality - the good and the bad - allowing fans to generate their own content while cleverly playing along with viral moments. This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

SocialPilot

JULY 17, 2024

However, due to age-gating and advertising regulations, engagement rates are lower on some platforms. Twitter average click-through-rate: 0.80% Fashion Social Media Benchmarks The fashion industry continues to thrive on visually appealing content for its social media success. Facebook posts per week: 4.15

Transform 64

Transform Food Education Fashion 64

Marketing Insider Group

JUNE 24, 2025

Social Media Platforms as Retail Hubs Instagram’s Shops, TikTok’s Shopping tab, and Pinterest’s Product Pins all point to the same trend— social platforms want users to complete the entire purchase journey without leaving the app. This generation isn’t swayed by traditional advertising.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate 59

Real Estate Transform User-Generated Education 59

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

SocialPilot

FEBRUARY 11, 2025

Branding: Fashion, music, and entertainment brands dived in, creating their own versions to boost engagement. Engage User Stories : Highlight testimonials or personal experiences from your community to build deeper emotional ties. Actionable Insights: Know the Platform’s Purpose : Understand why users come to a platform (e.g.,

User-Generated 71

User-Generated Entertainment Transform Branding 71

Exposure Ninja

APRIL 25, 2025

Connect first-party data sources to personalise ads based on real user behaviour. Just look at Microsoft’s search and advertising revenue, which has experienced 21% YoY growth. .” Google’s ad costs are increasing each year, and Microsoft offers businesses a more affordable advertising alternative.

User-Generated 52

User-Generated Real Estate Advertising Advertisers 52

Hootsuite

MARCH 12, 2025

Hootsuites hashtag generator suggests the most relevant hashtags based on your posts content. Hootsuites free hashtag generator Apart from the in-app suggestion tool, Hootsuite also provides a free hashtag generator. It’s a standalone tool that can be used by anyone, not just Hootsuite users.

User-Generated 74

User-Generated Analytics Social Media Marketing Law 74

Buffer Marketing

MARCH 20, 2025

This helps her appear in searches when users look for DIY inspiration, home decor ideas, or content creators in her niche. Pinterest actively encourages its users to put a logo on every pin they share: “Put a logo on every pin that you make, but keep it subtle. Add a clear profile photo so people can put a face to your name.

Social Media Marketing 104

Social Media Marketing User-Generated Fashion Food 104

Animalz blog

APRIL 5, 2025

Focus on improving these foundational KPIs before expecting gains in user engagement or business outcomes. Search Impressions Search impressions is the measure of how many times your website appears in search results, regardless of whether users click on your listing.

SEO 67

SEO User-Generated Non-Profit Transform 67

Martech

SEPTEMBER 26, 2024

Topsort’s integration with Twilio Segment provides retailers and marketplaces with a platform that tracks key advertising events for sponsored listings, enabling them to optimize budget consumption, attribute purchases, and achieve sellers’ conversion goals through Twilio Segment and Topsort’s reporting tools.

Fashion 68

Fashion User-Generated Health Retail 68

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Neil Patel

JUNE 19, 2025

billion users every month and bringing generative AI to a huge audience (Google’s). In addition, Gemini models (Google’s AI) will start pulling data from Google’s connected apps to deliver more personalized experiences for its users. And that the user will come directly to your website.

User-Generated 70

User-Generated eCommerce Marketing Marketers 70