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The impact of martech on company value

Martech

This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Outperforming pharmaceutical companies use CRM as strategic martech investments.

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Reddit statistics in 2025 and tactics to grow your brand

Sprout Social

For example, if youre a social media manager for a coffee shop, you could host an AMA on a local subreddit that encourages users to ask about your company’s methods to produce high-quality coffee or how you manage solid profit margins through different seasons. It adds a lot of value and builds your credibility.

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A 2025 Check-Up on the Health + Wellness Industry

Set Up

Technology Meets Accessibility AI, smart wearables, and telehealth continue to reshape how consumers manage their health. New Rules Are Rewriting Health Marketing With growing scrutiny over how pharmaceutical and wellness brands advertise, marketers are navigating an evolving regulatory landscape.

Health 59
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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

As a social marketer, you’re on the front lines of risk management. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management? To do this, your team should have a social media crisis management response plan.

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Marketo and Facebook—Delivering The Right Message at The Right Time

Adobe Experience Cloud Blog

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop. Use advertising to drive deeper engagement by having relevant, ongoing conversations.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Glenn Watson, Ego Pharmaceuticals. The Ambassador. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer. McDonald’s Corporation. Save the Children UK.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?