Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

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Promotion B2C Retail Direct Mail 104

Search Engine Land

FEBRUARY 15, 2024

Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. This is a feature that allows business to quickly promote a piece of content without needing to set up a full campaign in Ads Manager.

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Advertising Advertisers Promotion Management 117

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands. Why we care.

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Advertising Advertisers Law Branding 104

Content Marketing Institute

APRIL 14, 2022

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading →

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Promotion Content Marketing Influencer Marketing Advertising 110

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They are not served by the website.

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Advertising Advertisers Transform Law 98

Search Engine Land

MARCH 7, 2024

And so, they focus their digital marketing programs on November and December. Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. This applies to for-profit advertisers as well.)

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Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

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Advertising Advertisers User-Generated Finance 111

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms.

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Advertising Advertisers Content Marketing User-Generated 136

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

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Promotion Advertising Advertisers Price 131

Search Engine Land

JULY 13, 2023

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving a little frustrating for brands wanting to be one of the first to advertise on the fastest-growing social app in the world.

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Promotion Branding Advertising Advertisers 94

Rock Content

MAY 23, 2023

Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact with their consumers through Facebook. According to the company, it will be easier for consumers to take advantage of discounts on a first purchase, and promotions offered by brands. What are promotional ads?

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Promotion Customer User-Generated Education 82

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. It’s no secret that advertising and marketing are two completely different beasts.

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Influencer Marketing Advertising Advertisers Marketing 69

Search Engine Land

NOVEMBER 27, 2023

Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended. ” Get the daily newsletter search marketers rely on. The post Google tells ‘freaked out’ advertisers to ignore account suspension notification appeared first on Search Engine Land. Why we care.

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Advertising Advertisers Promotion Search Marketers 102

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

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Advertising Advertisers User-Generated Key Performance Indicator 52

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. How can marketers ensure their ads are welcomed rather than resented? This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. Fold contextual advertising into your mix. It doesn’t.

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Advertising Advertisers Whitepaper User-Generated 71

Sachs Marketing Group

JANUARY 20, 2023

Digital advertising is an umbrella term for promoting products and services on the Internet. Some of these categories and campaigns feed into each other, but for the most part, we’re here to talk about the simplest and quickest way to get the word out on your product or service: paid digital advertising.

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Advertising Advertisers Fashion Promotion 82

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve. What Are Social Media Ads?

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Advertising Advertisers Gen Z Social Media Marketing 77

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

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Customer loyalty Marketing Marketers Food 244

OnPassive Marketing

AUGUST 23, 2022

Billboard advertising is a dynamic way to promote your business. However, there are many benefits that billboard advertising offers in metropolitan cities. What Is Billboard Advertising? Billboard advertising is a type of marketing that uses large, visible structures to promote products or services.

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Advertising Advertisers Promotion Place 96

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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Advertising Advertisers Manufacturing Transform 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

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Advertising Advertisers User-Generated Promotion 138

Search Engine Land

MAY 19, 2023

That’s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.” Advertising accounted for about 10% of Amazon’s revenue in 2022, according to The Information. For comparison.

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Advertising Advertisers Retail Promotion 101

Duct Tape Marketing

JULY 8, 2020

How to Master Self-Promotion written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Meredith Fineman. In this episode of the Duct Tape Marketing Podcast , I interview Meredith Fineman, entrepreneur, writer, author, speaker, podcast host, and women’s advocate. Check out WordStream.com today.

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Hootsuite

SEPTEMBER 6, 2022

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

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Promotion Analytics Advertising Advertisers 100

Search Engine Land

JUNE 9, 2023

Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content. Get the daily newsletter search marketers rely on.

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Advertising Advertisers Digital Marketing Promotion 93

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9

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Marketing Strategy Shoppers eCommerce Advertising 125

Hubspot Marketing

OCTOBER 14, 2020

Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. A great way to promote your business on Facebook is to participate in Facebook groups. Promote events. Sign up for a business page.

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Promotion eCommerce Social Media Marketing Management 135

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Why we care. Strength in numbers. Image: IAB.

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Advertising Advertisers Entertainment Marketing 107

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

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Advertising Advertisers Transform Analytics 131

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Advertisers now have more resources to scale their campaigns faster than ever. Advertisers have more options to control certain elements in campaigns.

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Advertising Advertisers Whitepaper B2C 88

OnPassive Marketing

NOVEMBER 12, 2022

Bing Ads (formerly Microsoft Advertising) is a tool that allows businesses to advertise on the Bing search engine. Bing Ads can be a great way to reach new customers and promote your business online. Bing Ads are a great way to promote your business, but there are other ways. How To Promote Your Business With Bing Ads.

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Promotion Analytics Advertising Advertisers 79

OnPassive Marketing

APRIL 20, 2022

This article will teach you how to cross-promote your business and increase your sales growth. The result breaks down the factors contributing to this growth, such as low competition, affordable pricing, high product demand, and advanced marketing tactics. Where to s tart with Cross-Promotion. Define your target audience.

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Promotion PR Affiliate Marketing Customer loyalty 59

Neil Patel

FEBRUARY 12, 2021

One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works. An Overview of Comparative Advertising. Comparative advertising works best when you’re making specific, measurable comparisons.

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Advertising Advertisers Price Law 144

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

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Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. That’s why you want to encourage your satisfied customers to promote your business by sharing their positive experiences.

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Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

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Promotion User-Generated Social Media Marketing Transform 52