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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? They often have poor-quality content and display a high number of ads.

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Why now is the most important time for nonprofit advertising

Search Engine Land

Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. As with all Google advertising, consistency is key – even for nonprofits. This applies to for-profit advertisers as well.)

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Soundrise connects advertisers to podcast creators with shared values

Martech

While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks. Non-profit and mission-driven. The Soundrise team wants to put together complimentary sponsors and advertisers for the long haul.

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4 Things You Can Learn From Non-Profit Social Media Success

Adobe Experience Cloud Blog

Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. What can brand marketers learn from non-profits about effectively using social media ?

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

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What every marketer needs to know about programmatic advertising

Martech

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

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How to Conduct Affiliate Marketing Keyword Research

Jeff Bullas

Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. Choose a profitable niche for your business. An affiliate marketer’s success is finding a profitable niche and creating a site on something you love. What is affiliate marketing? Get specific keyword ideas.