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FTC says Omnicom deal is OK, as long as there’s no brand safety involved

Martech

If you think I’m exaggerating, the proof is in the consent decree : Omnicom cannot base its “advertising spend … on the Media Publisher’s political or ideological viewpoints, or the political or ideological viewpoints expressed in content that the Media Publisher sells advertising to run alongside.” Elon Musk’s media platform.

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

The affiliate partner then rewards a payout for a specific result to the retailer or advertiser, typically a sale. Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online.

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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Advertisers in sensitive categories face unique hurdles, including: Strict policy restrictions. million advertiser accounts, nearly doubling their enforcement actions from the previous year.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

Bulk Pricing. Listing your products, services, and equipment on B2B niche marketplaces allows you and your customers to benefit from bulk pricing. This niche B2B marketplace also offers advertising tools, data and analytics, and customer support, so your business is always set up for growth. Clora – Science & Medicine.

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Takeda Pharmaceuticals – The Unbeatables. BuddyScalera Click To Tweet.

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9 salary negotiation tips for search marketers

Search Engine Land

Events managers, experiential marketers and out-of-home (OOH) advertising executives all saw reduced employment opportunities as countries experienced lockdowns. However, that doesn’t stop them from trying to secure your services at the most economical price. In either case, congratulations!