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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? Way back when iOS8 was released (and dinosaurs roamed the Earth), pranksters shared an official-looking advertisement for a new feature called Apple Wave.

Branding 134
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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Print and out-of-home advertising. Also tucked in the job description?

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. Promotional emails: Sending offers and promotions to drive sales. Google Ads). Processing.

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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

They pour money into ads and PR, hoping to buy attention. In other words, how much would you have to spend on advertising to get the same level of attention? Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free.

PR 110
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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives. You need to promote it effectively, too. And your site protects user privacy.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO 98
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How Privy’s former CMO learned to love low-budget, scrappy marketing

Hubspot Marketing

My Own Experience With Low-Budget Marketing My first job out of college was at a PR agency. I’d find relevant subreddits and creatively promote the podcast. When I launched my book, I paid $5K to plaster posters around Boston like a musician would promote a show. This was back in 2009, and the “playbook” was pretty traditional.

CMO 114