Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

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Advertising Advertisers Performance Marketing Search Marketers 129

Search Engine Land

JANUARY 30, 2024

Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase. Why we care. Earnings report.

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Search Engine Land

MARCH 14, 2024

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. Robinson believes that the misplaced ads hurt his “conversion rate,” an important metric for Amazon’s algorithm to decide how popular a product is and where it appears in search results.

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Advertising Advertisers Retail Promotion 118

Search Engine Land

APRIL 1, 2024

Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. Walmart Connect is the rebranded media group of Walmart, serving as the advertising division of the retail giant.

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Advertising Advertisers Retail Management 102

Search Engine Land

FEBRUARY 16, 2024

Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. Google sent emails to affected advertisers, notifying them of overcharges caused by the technical glitch, reports Ad Age. Google advised affected advertisers to contact their sales teams for more information. Why we care.

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Search Engine Land

FEBRUARY 28, 2024

billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. ” “Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad tech services.

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Search Engine Land

SEPTEMBER 5, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well as: Remarketing. However, Microsoft Advertising Editor can now be used to update associations in bulk.

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Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. What are MFA websites? What is Adalytics?

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Advertising Advertisers Non-Profit Branding 129

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences.

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Advertising Advertisers Product Product Marketing 131

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? What Google is saying.

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Search Engine Land

FEBRUARY 13, 2024

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., Get the daily newsletter search marketers rely on. the UK, Canada, and Australia. What is Facemoji Keyboard? Business email address Subscribe Processing.

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Advertising Advertisers Search Marketers Branding 103

Search Engine Land

JANUARY 30, 2024

The news coincides with reports of dissatisfaction with Google Ads’ support, which has been described as hitting “ an all-time low ” by frustrated advertisers. Yelp now lets advertisers schedule consultations with their customer service team without waiting on hold. Why we care. Scheduled consultations.

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Advertising Advertisers Management Search Marketers 111

Search Engine Land

FEBRUARY 29, 2024

Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Business email address Subscribe Processing.

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Advertising Advertisers Gen Z eCommerce 123

Search Engine Land

MARCH 29, 2024

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users. What Meta is saying.

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Advertising Advertisers Price Search Marketers 108

Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Evolve your measurement The time is finally here.

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Advertising Advertisers Transform User-Generated 111

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. So the search quality itself wasn’t as good.” Market share statistics. Justice Department.

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Advertising Advertisers Global Marketing Search Marketers 116

Search Engine Land

MARCH 4, 2024

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. Get the daily newsletter search marketers rely on. judge has ruled.

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Advertising Advertisers Law Price 103

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. Search Engine Land has reached out to Microsoft for additional comment. Why we care.

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Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP).

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Advertising Advertisers Communications Search Marketers 127

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

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Search Engine Land

FEBRUARY 6, 2024

Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Major ad platforms have given advertisers ways to improve in-platform reporting and help bidding and targeting algorithms find high-quality users. Google brand search (branded keywords, often over-valued).

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Search Engine Land

MARCH 7, 2024

Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. As with all Google advertising, consistency is key – even for nonprofits. This applies to for-profit advertisers as well.)

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Advertising Advertisers Non-Profit Place 112

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

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Advertising Advertisers User-Generated Finance 119

Search Engine Land

SEPTEMBER 26, 2023

Microsoft Advertising Network for retail has been rolled out in the US. The Microsoft Advertising Network for retail streamlines this process, enabling retailers to launch profitable programs quickly and access relevant advertiser budgets from Microsoft Advertising’s extensive network. SUBSCRIBE See terms.

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Retail Advertising Advertisers Shoppers 118

Search Engine Land

FEBRUARY 6, 2024

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., But make no mistake – Google remains the dominant search engine. Instead, the search market remains essentially at status quo. search market share rose to 7.87%, from 6.35% (+1.52).

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Search Marketers User-Generated Marketing Marketers 109

Search Engine Land

FEBRUARY 15, 2024

Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. Impacted markets. ” Get the daily newsletter search marketers rely on. Why we care.

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Advertising Advertisers Promotion Management 119

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

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Search Marketers Real Estate eCommerce Marketing 125

Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

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Search Marketers Neuromarketing SEO Marketing 132

Search Engine Land

JANUARY 23, 2024

Google fully rolled out its conversational experience to all advertisers in the U.S. This feature will soon be globally accessible to all advertisers. Advertisers have full control over choosing which elements go into their campaigns. ” Get the daily newsletter search marketers rely on. Why we care.

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Advertising Advertisers Search Marketers Marketing 121

Search Engine Land

SEPTEMBER 20, 2023

The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. ” Get the daily newsletter search marketers rely on. What are automatically created assets?

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Advertising Advertisers Search Marketers Branding 144

Search Engine Land

NOVEMBER 7, 2023

When Amazon ads cannibalize organic sales, it means less revenue for the same advertising cost. Efficient ad spend is essential for maximizing profitability and ensuring that the marketing budget is used effectively. Get the daily newsletter search marketers rely on. ” Why we care. SUBSCRIBE See terms.

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Advertising Advertisers Transform eCommerce 117

Search Engine Land

OCTOBER 9, 2023

Digital advertising could be on the cusp of changing forever. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player. If the DOJ wins the lawsuit, the digital advertising landscape will forever change.

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Advertising Advertisers Price Search Marketers 123

Search Engine Land

NOVEMBER 28, 2023

X’s major advertisers have not posted on the platform in almost two weeks. However, key brands have actually ceased advertising altogether after Elon Musk endorsed an antisemitic conspiracy theory – which he has since refused to apologize for. Get the daily newsletter search marketers rely on. Why we care.

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Advertising Advertisers Search Marketers Branding 114

Search Engine Land

JANUARY 31, 2024

Google officially clarified that it has no plans to replace its advertising sales staff with AI. Advertisers have expressed concerns about communication issues with Google staff, fearing it could worsen if AI replaces human channels. Get the daily newsletter search marketers rely on. ” Why we care. Mass lay offs.

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Advertising Advertisers Communications Customer 115

Search Engine Land

FEBRUARY 8, 2024

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. Custom lineups. Specific videos.

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Advertising Advertisers Price Branding 112

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Among this group, 60% did not consistently or at all disclose that their content was advertising.

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Advertising Advertisers Law Branding 112

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Evolution in search has been a slow march toward automation and consolidation. SUBSCRIBE See terms.

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