Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 108

Analytics Customer Journey User-Generated Customer loyalty 108

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!

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Analytics eCommerce Advertising Advertisers 106

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 has a new consent setting section that is now available to all users globally. This allows Google Analytics to dynamically adjust its behavior. ” “It also provides links to our most helpful guides and CMP partner page, if they are interested in using a CMP to get them setup.”

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Search Engine Land

FEBRUARY 19, 2024

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Read the full thread on the Google Analytics Help Center for more information. In response, 15 others confirmed they were experiencing the same issue: Why we care. Get the daily newsletter search marketers rely on.

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Analytics User-Generated Place Search Marketers 129

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

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Analytics User-Generated Social Media Marketing Promotion 102

Rock Content

APRIL 22, 2024

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. These analytics aren’t about data.

Digital Marketing 70

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 70

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” “This will not happen overnight, so some Universal Analytics properties may continue to process data. Why we care.

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Analytics User-Generated Digital Marketing Advertising 104

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. ” “Now, conversions in the existing report and explore modules will become key events. ” Why we care. .” ” Why we care. Action needed?

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Analytics Advertising Advertisers Management 117

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4.

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Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Accessibility. For You customization.

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Analytics Transform Search Marketers Branding 100

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

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Analytics Social Media Marketing Management Promotion 97

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

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Analytics Transform Key Performance Indicator CRM 113

Hubspot Marketing

MARCH 29, 2023

Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics AI analytics differs from traditional analytics in that it is machine-led.

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Analytics Shoppers Customer loyalty eCommerce 126

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

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Analytics Transform Market Trends Customer 122

Search Engine Land

NOVEMBER 15, 2023

Google Analytics 4 (GA4) has launched a new Admin experience for its properties. A Google spokesperson said in a statement: “The Admin page in Google Analytics gives you access to the Analytics administrative features.” ” Deep dive. Read Google’s Admin Page guide for more information.

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Search Engine Journal

JULY 19, 2023

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

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Analytics Marketing Marketers 143

Search Engine Land

JANUARY 30, 2024

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. The additional support and guidance for navigating GA4 will prove particularly valuable for those still grappling with the platform, especially after the forced migration from Universal Analytics last summer.

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Analytics eCommerce Search Marketers Marketing 124

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” ” How it works. The new feature works like anomaly detection, helping identify changes in data.

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Analytics Advertising Advertisers Management 119

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. My hope is that by the time I return from vacation, Google will have changed their mind, and Universal Analytics will continue to exist.” The post Marketers roast Google Analytics 4 appeared first on MarTech.

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Analytics Marketing Marketers Digital Marketing 112

Search Engine Roundtable

APRIL 18, 2022

Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analytics property as conversion events in your Google Analytics 4 property.

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Analytics 126

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

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Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Search Engine Land

FEBRUARY 8, 2024

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care.

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Analytics Search Marketers Marketing Marketers 138

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. From Creator Tools, tap Analytics , and then tap any post.

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Analytics User-Generated Place Social Media Marketing 91

Search Engine Land

FEBRUARY 14, 2024

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Add Google Analytics 4 audiences to a campaign or ad group (for remarketing). Why we care. Next steps. What Google is saying.

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Analytics Advertising Advertisers Search Marketers 118

Search Engine Land

NOVEMBER 14, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. How it works.

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Analytics Marketing Marketers Direct Marketing 126

Martech

JANUARY 11, 2024

Register and attend “Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud,” presented by Salesforce. The post Power up your marketing programs with Google Analytics 4 appeared first on MarTech. Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.

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Analytics Marketing Marketers Customer 105

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. Format) Four key goals and actions.

Customer Acquisition 93

Customer Acquisition Analytics Customer Key Performance Indicator 93

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. A Google spokesperson said in a statement: “To simplify reporting in Google Analytics, we’re updating the Advertising workspace, to bring all relevant reporting for advertisers and publishers together in one place.”

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Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 64

Analytics Customer Journey User-Generated Customer loyalty 64

Search Engine Land

DECEMBER 19, 2023

Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. Click “Account”, select “Access and authorization”, then go to”Google Analytics integration.” ” This should open the “Manage your Google Analytics links” page. Why we care. Create new links.

Analytics 111

Analytics Advertising Advertisers Management 111

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Setting them up is a bit different than how you might be used to in Universal Analytics.

Analytics 143

Analytics User-Generated eCommerce Advertising 143

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges. A shortage of talent.

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Analytics Customer Journey Marketing Marketers 144

Buffer Marketing

OCTOBER 9, 2023

Through your analytics. YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. And how do you find these results?

Analytics 104

Analytics Entertainment Promotion SEO 104

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care.

Analytics 108

Analytics Marketing Marketers Direct Marketing 108

Search Engine Land

AUGUST 1, 2023

Google Analytics 4 has rolled out a new Audience report. In order to view the report, follow these simple steps: Sign into your Google Analytics account. The post Google Analytics launches new Audience report appeared first on Search Engine Land. Why we care. How to access it.

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Analytics Search Marketers Marketing Marketers 98

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

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