Google Analytics has increased the number of allowed properties

Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval.

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Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000.

What’s changed. This modification provides greater flexibility in managing Properties and eliminates the need to seek support for additional capacity. Moreover, a new limitation has been introduced for the number of subproperties that can be associated with a Property, currently set at 400. If the limit needs to be increased, users may request support.

Dig deeper. You can review the announcement on the Google Analytics Help guide.

Why we care. Additional properties offer greater flexibility and ease of organization. With the ability to manage more Properties, advertisers can gain a more comprehensive understanding of their online presence and how users interact with their content.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Nicole Farley
Contributor
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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