Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.

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Analytics Marketing Marketers Digital Marketing 109

Calvyn Lee Blog

FEBRUARY 7, 2024

Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) to understand how effective different marketing channels are at driving visitors. How to grant my SEO agency my Google Analytics access? This will open the Admin panel.

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Analytics SEO Communications Management 130

Search Engine Land

NOVEMBER 14, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. How it works.

Analytics 123

Analytics Marketing Marketers Direct Marketing 123

Martech

JANUARY 11, 2024

That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. The post Power up your marketing programs with Google Analytics 4 appeared first on MarTech.

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Analytics Marketing Marketers Customer 101

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

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Analytics Customer Journey User-Generated Customer loyalty 67

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Why we care. Get MarTech!

Analytics 141

Analytics Customer Journey Marketing Marketers 141

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Analytics 134

Analytics Transform Marketing Automation Platform Health 134

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. Get MarTech!

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Analytics Marketing Marketers Direct Marketing 103

Search Engine Land

FEBRUARY 19, 2024

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Get the daily newsletter search marketers rely on. Read the full thread on the Google Analytics Help Center for more information. In response, 15 others confirmed they were experiencing the same issue: Why we care.

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Analytics User-Generated Place Search Marketers 127

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 has a new consent setting section that is now available to all users globally. This allows Google Analytics to dynamically adjust its behavior. Get the daily newsletter search marketers rely on. ” Who’s affected by EU UCP? Business email address Subscribe Processing. See terms.

Analytics 131

Analytics Advertising Advertisers Management 131

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

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Analytics User-Generated Social Media Marketing Promotion 102

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Get the daily newsletter search marketers rely on. ” “Now, conversions in the existing report and explore modules will become key events.

Analytics 114

Analytics Advertising Advertisers Management 114

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

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Transform Analytics Marketing Marketers 126

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!

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Analytics eCommerce Advertising Advertisers 100

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Today’s forced migration to GA4 is a historic transitional moment in digital marketing. Why we care. How it works.

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Analytics User-Generated Digital Marketing Advertising 104

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. ” Get the daily newsletter search marketers rely on.

Analytics 120

Analytics Advertising Advertisers Performance Marketing 120

Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. ” Get the daily newsletter search marketers rely on. Accessibility.

Analytics 95

Analytics Transform Search Marketers Branding 95

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 113

Analytics Transform Key Performance Indicator CRM 113

Search Engine Land

JANUARY 11, 2024

That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.

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Analytics Marketing Marketers Whitepaper 104

Hubspot Marketing

MARCH 29, 2023

Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics?

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Analytics Shoppers Customer loyalty eCommerce 126

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

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Analytics Transform Market Trends Customer 121

Social Media Examiner

NOVEMBER 17, 2022

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future. Google is notorious […].

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Analytics Marketing Marketers Social Media Marketing 110

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

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Email Marketing Analytics User-Generated Marketing 128

Search Engine Land

NOVEMBER 15, 2023

Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesigned Admin page is geared towards streamlining administrative tasks, creating a quicker and more efficient workflow for marketers. The post Google Analytics 4 rolls out new Admin experience appeared first on Search Engine Land.

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Analytics Marketing Marketers 119

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” Understanding market behavior allows you to predict future opportunities, manage risks, and allocate resources efficiently. Get the daily newsletter search marketers rely on.

Analytics 116

Analytics Advertising Advertisers Management 116

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

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Analytics Social Media Marketing Management Promotion 97

Search Engine Land

JANUARY 30, 2024

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. The additional support and guidance for navigating GA4 will prove particularly valuable for those still grappling with the platform, especially after the forced migration from Universal Analytics last summer.

Analytics 120

Analytics eCommerce Search Marketers Marketing 120

Influence & Co

FEBRUARY 21, 2024

In the realm of business, think of your marketing analytics reporting as a detailed map that guides you through the complexities of your company’s operations. These reports provide a comprehensive overview of the activities within your business, each segment crucial for its overall health and progress.

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Analytics Key Performance Indicator Health Marketing 72

Search Engine Land

FEBRUARY 8, 2024

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Get the daily newsletter search marketers rely on. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care.

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Analytics Search Marketers Marketing Marketers 136

Search Engine Land

FEBRUARY 14, 2024

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Add Google Analytics 4 audiences to a campaign or ad group (for remarketing). ” Get the daily newsletter search marketers rely on.

Analytics 115

Analytics Advertising Advertisers Search Marketers 115

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Customer Acquisition 86

Customer Acquisition Analytics Customer Key Performance Indicator 86

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. This made call analytics enterprise-level expensive. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., a small, inbound marketing agency in St. Get MarTech!

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Analytics Inbound Marketing Marketing Marketers 89

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? What Google is saying.

Analytics 110

Analytics Advertising Advertisers Place 110

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”.

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Search Engine Journal

JULY 19, 2023

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

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