Jeff Bullas

DECEMBER 6, 2022

New technology brings new inspiration, new capabilities and more ideas. I know embracing new technology is tough: Oftentimes you need some training for your team. The ad creation platform offers advanced editing and analytics options allowing you to put together effective social media ads.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Search Engine Land

FEBRUARY 23, 2024

Embrace AI LinkedIn recommends trying new technologies for scalable targeting and ROI, highlighting its Predictive Audience tool. Predictive analytics. This feature utilizes LinkedIn’s AI and your data to create custom high-intent audience segments. Real-time campaign optimization.

Finance 119

Finance Health CRM New Technology 119

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Every thorough migration plan should include a detailed checklist outlining all key areas of technical SEO, content, page speed and performance, analytics benchmarking and more.

SEO 117

SEO New Technology Analytics eCommerce 117

Martech

FEBRUARY 9, 2024

When I graduated from school, a lot of new technology was certainly coming out — social media, Facebook was just launching, the iPhone was relatively new, so certainly as a consumer you are adopting new technologies as they come out but it hadn’t occurred to me I had an aptitude for it in any way.

Finance 79

Finance New Technology CMO Analytics 79

Martech

MARCH 15, 2024

These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development. Data analytics, customer service and marketing to glean new ways to target customers. Data security and storage. Legal and IT for compliant data storage free from hacking hazards.

Law 105

Law Communications Management Analytics 105

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.

Transform 118

Transform Marketing Marketers Analytics 118

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. Consider pursuing a free certification such as Google Ads or Google Analytics.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

SmartBrief - Marketing

FEBRUARY 20, 2024

This strategy hinges on using advanced analytics to understand and predict what content will resonate most with each user. Integrating these technologies allows marketers to deliver bespoke, captivating and intuitive user experiences, thereby boosting engagement, building brand loyalty and enhancing conversion opportunities.

Marketing Strategy 100

Marketing Strategy Marketing Marketers SEO 100

Search Engine Land

APRIL 19, 2024

How to leverage new technologies and the development of AI to build loyalty? What are the top loyalty trends in industries such as retail, fuel, travel, and others? How will the end of the third-party cookies affect loyalty solutions?

Retail 72

Retail New Technology Branding Customer 72

Martech

OCTOBER 26, 2021

When a company has decided to invest in new technology, for example, failure or success can hinge on avoiding the following mistakes. Businesses need to get critical insights from their technology, so marketers should be armed with the right questions. Not asking the right questions. Not organizing around innovation. Experience.

Transform 124

Transform New Markets Retail New Technology 124

Search Engine Land

SEPTEMBER 5, 2023

In the ever-evolving realm of artificial intelligence (AI), launching new technologies is no longer an anomaly but a relentless pursuit of innovation. Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling.

Transform 136

Transform User-Generated Communications Price 136

Martech

NOVEMBER 28, 2022

Other actions being taken to address privacy laws: Creating a first-party data strategy 54% Creating second-party data-sharing agreements 52% Investing in new technologies (e.g., Garbage in, garbage out is a fact when it comes to data and analytics. a customer data platform) 51% Reducing internal data silos 49%. Why we care.

Law 107

Law New Technology Marketing Marketers 107

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketing Marketers 130

Martech

DECEMBER 13, 2023

Before, people were getting data from things like A/B tests on emails and landing pages, or you’d look at web analytics in somewhat of a cursory way. You’d try to make conclusions about what people are doing based on those kind of characteristics. Why do I want to collect it? What am I going to do with it? Get MarTech!

B2C 95

B2C Energy Analytics New Technology 95

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Marketing analytics. Customer journeys.

Transform 119

Transform Customer Journey Analytics Entertainment 119

Buffer Marketing

MAY 30, 2023

5) Limits on Analytics and Posts On Later’s cheapest plan (Starter plan), only limited analytics are available (3 months of historical data), and users are limited to scheduling 30 posts per profile. In comparison, Buffer’s equivalent plan offers unlimited posts and full analytics. So, what are you waiting for?

Management 79

Management User-Generated Analytics New Technology 79

Martech

APRIL 6, 2023

AI makes data analysis, insights generation and even predictive analytics easier. Your data and reporting will evolve to a significantly new level of sophistication without too much effort or cost. Not anymore. Consumer behavior Fortunately, people are still the same.

Thought Leadership 137

Thought Leadership Telemarketing Transform Direct Mail 137

Martech

JANUARY 18, 2022

Data drawn from analytics and CRM systems can provide marketers with much-needed context to make better campaign decisions. She also laid out the process by which successful marketing teams work with these technologies: “Marketing groups generate individual targeted lead lists which are submitted to a central decision engine.

Marketing Automation Platform 121

Marketing Automation Platform CRM Analytics User-Generated 121

SmartBrief - Marketing

JANUARY 22, 2024

The fear of missing out intensifies the uncertainty surrounding AI as organizations rush to prove their use of the new technology in a reality where the demand for content remains fixed and increased content volume does not increase audience attention.

Transform 83

Transform User-Generated Marketing Marketers 83

OnPassive Marketing

SEPTEMBER 20, 2022

Analytical skills. It is also important to master some of the popular analytical tools, like Google Analytics, Google Search Console, and the like. It is not necessary to have expertise in data analytics as a data scientist, but a digital marketer must be able to use some or most of these analytical tools.

Digital Marketing 85

Digital Marketing Analytics Communications Marketing 85

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Marketing analytics. Customer journeys.

Transform 105

Transform Customer Journey Analytics Entertainment 105

Martech

JANUARY 26, 2024

And then I think they need to learn how to apply what they learn to their specific career path, like social media or SEO or analytics. We create new career paths.” No historical context for a general-purpose technology that diffuses so widely so fast. With other new technologies, it’s always taken decades.

Transform 81

Transform New Technology Marketing Automation Platform SEO 81

Martech

APRIL 8, 2022

MOps leaders are constantly testing and evaluating, and we are often the team that houses the new analytics team of modern data scientists. We’re kids waiting for presents under the holiday tree, even though we know some of the new toys will be short-lived and discarded by the new year. S cientists.

Transform 102

Transform New Technology Direct Mail Marketing 102

Orbit Media Studios

JUNE 15, 2022

Analytics and reporting. Search engine algorithms change, user expectations change, new competitors pop up, existing competitors make updates, and new technologies are released. But what it really boils down to is three things: SEO, conversion and UX optimization, and analytics and reporting. Google Analytics .

SEO 109

SEO Analytics Whitepaper Copywriting 109

Martech

AUGUST 28, 2023

Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner.

CMO 93

CMO Marketing Marketers New Technology 93

Martech

DECEMBER 15, 2021

The introduction of new technologies, coupled with the COVID-19 pandemic, has accelerated digital transformation in the marketplace. Marketing technologies such as customer journey analytics software and CDPs can enhance these efforts. “And we’re seeing huge digital demand, for obvious reasons.

Transform 124

Transform Education Customer Journey New Technology 124

Martech

JANUARY 10, 2023

Marketing technology integration is the process of combining disparate marketing technologies into a unified system. This includes integrating software, hardware, databases, analytics tools and other systems to enable data-driven decisions and automated processes. Analytics tools. Identify data sources.

Finance 106

Finance CRM Retail Analytics 106

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! New data quality tools and sampling controls for GA4 on Feb.

User-Generated 123

User-Generated Retail Non-Profit Advertising 123

Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4%

Real Estate 98

Real Estate CMO Analytics New Technology 98

Martech

MAY 23, 2023

That also means considering factors beyond simple financial implications, including: Implementing new technology. Rather than jumping on each new martech tool, consider the cascading effects of each new technology across your business. Mitigating risks of business processes across the organization.

Communications 105

Communications Marketing Marketers New Technology 105

Sprout Social

NOVEMBER 21, 2023

Or there might be a new viral trend your competitors are all hopping on. You’re able to adopt new technologies earlier, align your offerings with customer preferences, pivot your strategies and sidestep missing out on short-term but potentially lucrative marketing trends. Customers might be demanding more eco-friendly products.

Market Trends 94

Market Trends Market Segmentation New Technology Price 94

Martech

APRIL 28, 2023

Generative AI models can also improve predictive analytics. Text analytics has also advanced significantly. Making the most of generative AI in your B2B marketing efforts As the digital marketing landscape changes, B2B marketers must use cutting-edge technologies to stay ahead of the curve.

Whitepaper 119

Whitepaper User-Generated Transform Marketing 119

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 As ecommerce continues to evolve, especially with the influence of AI and generative AI, retailers will increase their adoption of these new approaches to their competitive strategies while also quickly implementing new technologies.

Retail 69

Retail Shoppers eCommerce Fashion 69

Martech

OCTOBER 12, 2021

How the pandemic affected marketing technology replacements. One key insight from the MarTech Replacement Survey was that the pandemic affected how teams staffed up to manage these new technologies. What marketers should know about customer journey analytics. Read more here.

Transform 91

Transform Customer Journey Analytics New Technology 91

Martech

APRIL 27, 2022

New technologies surface insights faster and create the opportunity to visualize and share data. Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments.

Analytics 130

Analytics Customer Journey Marketing Marketers 130

Martech

DECEMBER 20, 2021

Having some analytics and feedback is definitely helpful for us. Bonjour notes that the timing for adopting this new technology was really important, but it also wasn’t an accident since they recognized an increasing demand in consumer inquiries. “We We work with Botco’s team to figure this out,” explained Bonjour.

Health 100

Health New Technology Conversational Marketing Place 100

Martech

OCTOBER 13, 2021

Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a complex business.

Management 106

Management Transform New Technology Analytics 106