Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. What’s emotion got to do with it?

Customer 137

Customer Branding Customer loyalty Transform 137

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior. Analyze customer data for insights.

Transform 98

Transform Marketers Marketing Education 98

Hubspot Marketing

DECEMBER 16, 2024

According to our recent survey of 1000+ marketers, 86% of marketing professionals say AI helps them save an hour each day in their normal workflow. Of course, I can't forget how chatbots help marketers connect with consumers. All this can be done quickly and efficiently, and your customers will appreciate the swift action.

Marketing Strategy 115

Marketing Strategy Marketers Marketing Health 115

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Google Gemini’s Contact-to-Product module file. Sample account data.

CRM 120

CRM User-Generated Marketing Automation Platform Marketers 120

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Hyper-Personalization Powered by AI 2. Generative AI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. Its interactive and engaging.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. Ecommerce marketers focused on improving user engagement and retention. Who is it perfect for?

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Customers.ai

NOVEMBER 18, 2024

Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts. Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. The result?

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Customers.ai

JANUARY 8, 2025

Because if you recall, there was a time when website demographics were the easiest part of marketing. Open up Google Analytics, and boom, everything you needed was right there age, gender, location, even interests. Personalization: Crafting emails, offers, and ads that feel like they were made just for them. Spoiler: most dont.

eCommerce 86

eCommerce Outbound Marketing Analytics Shoppers 86

The Marketing Operations Leader

MARCH 25, 2025

Interested in reaching over 5,000 marketing leaders and operations professionals? It includes aligning with leadership, conducting market and trend research, capturing voice of customer insights, and mapping out team structure and resourcing. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget.

Marketing Strategy 130

Marketing Strategy Marketers Marketing Customer Acquisition 130

Marketing Insider Group

MARCH 17, 2025

Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization. People use Google every day to find products, services, and solutions. If your brand isnt visible, youre missing out on a steady stream of organic traffic and long-term revenue.

User-Generated 58

User-Generated Influencer Marketing SEO Marketers 58

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product. routinely outperforms competitors with teams ten times their size.

Transform 120

Transform Marketers Marketing User-Generated 120

Hubspot Marketing

JULY 10, 2025

Salesforce Best For: Large enterprise ecommerce operations requiring extensive customization and advanced AI-powered personalization. ActiveCampaign Best For: Small to medium ecommerce businesses seeking powerful marketing automation at an affordable price.

eCommerce 88

eCommerce CRM Transform Retail 88

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. For ecommerce marketers, that means a tool that doesn’t just track clicks but actually helps you drive revenue. The result? It’s about finding the one that works for you.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Vertical Response

JUNE 11, 2025

The evolution of email marketing has been driven by technological advancements, changes in consumer behavior, and regulatory changes, leading to highly personalized and visually rich modern emails. Emails featured straightforward language aimed at promoting products or services, with little to no personalization.

Transform 52

Transform Email Marketing Analytics Marketers 52

Customers.ai

NOVEMBER 14, 2024

Personalization That Actually Feels Personal Forget those cringey “Dear [First Name]” emails. Klaviyo takes personalization up a notch with dynamic content that adapts based on the data you have about each subscriber. With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Martech

NOVEMBER 25, 2024

Preference centers: Customers can share their preferences regarding communication channels, product types, or content they wish to receive. This helps brands tailor their marketing efforts accordingly. Implement a loyalty program that rewards customers for sharing information about their pets and their experiences with our products.

Customer 113

Customer Food Communications Product 113

Customers.ai

DECEMBER 11, 2024

Theyre clicking around, checking out products, and maybe even adding items to their cart. email with a curated list of products theyve browsed. Saving an abandoned cart before its too late Emma just loaded up her cart with three skincare products but hasnt clicked checkout. Still interested in [product they browsed]?

Shipping 79

Shipping Shoppers Law eCommerce 79

SocialPilot

FEBRUARY 23, 2025

This feedback can directly fuel product improvements, service upgrades, and even new business opportunities. Source of Hyper-Personalized Marketing The words customers use in reviews can be a goldmine for marketing. Transparency in your review scores makes customers feel more confident in your brand and products.

Marketers 63

Marketers Marketing Real Estate Management 63

Hubspot Marketing

DECEMBER 2, 2024

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. Using predictive analytics. Personalized product and resource recommendations.

Customer Journey 135

Customer Journey Copywriting Marketers Marketing 135

Martech

JANUARY 29, 2025

Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Reinforce the emotional connection by sending personalized thank-you notes or exclusive content. Anticipate needs through predictive/prescriptive analytics and surprise them with proactive solutions. How do they differ?

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Use Insider

NOVEMBER 13, 2024

Adobe has been one of the most recognizable tech companies for decades, mostly thanks to its Creative Cloud products like Photoshop, Illustrator, and Premier Pro. In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Lynton Web

MAY 8, 2025

Consider investing in basic equipment and training to produce professional-quality videos in-house rather than relying on expensive production companies for every project. These platforms reveal hidden patterns in member behavior, program performance, and marketing effectiveness that would remain invisible through casual observation alone.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Use Insider

JANUARY 23, 2025

Sending highly personalized messages and product recommendations based on customers needs, interests, and preferences. Streamlined product discovery. When used to its full potential, WhatsApp lets you add your entire product catalog to the app. Sending contextual and personalized product promotions.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Use Insider

JANUARY 9, 2025

It supports channels like SMS, WhatsApp, and push notifications while also offering solid tools for targeting, personalization, and automation. For many use cases, Braze is also more cost-effective than Adobes products. Marketing analytics. Another drawback of Braze is its lack of a true built-in CDP. Data unification.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

Vertical Response

JUNE 4, 2025

Having a branded approach ensures that all products and communications are easily recognizable and associated with your company, reinforcing a unified and memorable presence. Utilizing personalized content can significantly enhance customer engagement and keep your brand relevant in their minds.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Whos Mailing What

JUNE 13, 2025

With AI coming into the picture, direct mail is a smart, data-driven, and highly personalized marketing strategy. Let’s take a closer look below: 1. Personalization at scale One of the benefits that AI brings to direct mail marketing is its ability to personalize printed materials for each recipient.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Martech

MARCH 20, 2025

CallMiner released CallMiner Outreach, a customer experience and feedback management solution that uses analytics and AI. Wunderkind added Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform. This feature allows side-by-side analysis to uncover insights and market opportunities.

Retail 97

Retail User-Generated Advertising Advertisers 97

The Marketing Operations Leader

FEBRUARY 4, 2025

Exclusive For Paid Subscribers : How to Be More Strategic in Marketing Ops When You Are Always Stuck in the Weeds This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Do inconsistent UTMs mess up your campaign data? solves this by making it easy to create, share, and manage UTMs across your team.

New Markets 130

New Markets Marketers Marketing Analytics 130

Lusha

NOVEMBER 18, 2024

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Data Scientists/Analysts : Use advanced analytics and machine learning to extract valuable insights from data, enabling data-driven decision-making. They can really boost your profits.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Power Digital Marketing

JUNE 7, 2025

Conversions: Utilize lead generation forms or dynamic product ads. Experiment with: Different headlines and CTA language Visual styles and video lengths Audience segments and placements Use each platform’s analytics and conversion tracking to monitor results and make data-backed decisions.

Transform 52

Transform User-Generated Entertainment Analytics 52

Use Insider

JANUARY 13, 2025

This extensive cross-channel support allows you to provide a personalized experience to your customers, and build and automate campaigns that truly engage customers wherever they are. Marketers face delays in data processing, expensive setups, and a steep learning curve. However, navigating these tools can come with challenges.

User-Generated 52

User-Generated Customer Journey Shoppers Price 52

Search Engine Land

SEPTEMBER 9, 2024

Marketers can use AI to generate: Blog posts. Email marketing campaigns. This allows marketing teams to scale their content production efforts and free up time to focus on more strategic initiatives. Hyper-personalized marketing Consumers today expect personalized experiences. Social media updates.

Content Marketing 109

Content Marketing Transform User-Generated Marketers 109

Animalz blog

FEBRUARY 27, 2025

Stewart Hillhouse – VP of Content at Storyarb March 13, 2025 Stewart Hillhouse explores how AI is reshaping content marketing teams, introducing new roles like AI content operators and personality marketers. Tim Metz is Director of Marketing and Innovation at Animalz. And that’s important to me as well.

SEO 62

SEO Content Marketing B2C CMO 62

Use Insider

JANUARY 13, 2025

Its fragmented suiteResponsys for email and SMS, Infinity for analytics, and CX Audience for segmentationoperates in silos, requiring separate purchases, intricate integrations, and constant maintenance. In contrast, Insider simplifies and elevates personalization with a unified, all-in-one platform.

Transform 52

Transform Marketers Marketing Price 52

Use Insider

MARCH 7, 2025

For example, here are some elements and channels you can personalize with our platform: Web and mobile app product recommendations through various recommendation strategies like location-based bestsellers, frequently purchased together, or new arrivals. 8 proven eCommerce marketing automation strategies and tools. Price drops.

eCommerce 59

eCommerce Customer Journey User-Generated Price 59

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Canva this week launched Visual Suite 2.0, Visual Suite 2.0

Transform 72

Transform User-Generated Analytics Communications 72