Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketing 71

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

Analytics 109

Analytics Price Social Media Marketing Key Performance Indicator 109

SocialPilot

JANUARY 21, 2025

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Too, tedious.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Social Media Marketing Social media marketing is equally important.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 119

Social Media Marketing User-Generated Influencer Marketing Management 119

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 135

Analytics Social Media Marketing Place Branding 135

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

Analytics 109

Analytics Price Social Media Marketing CRM 109

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Cross-promote your Instagram handle on other channels 5. Find your best times to post on Instagram 6.

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

Social Media Marketing 98

Social Media Marketing B2C User-Generated Entertainment 98

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget?

Social Media Marketing 133

Social Media Marketing CMO Finance Health 133

Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi! Pricing : Not listed.

Price 123

Price Thought Leadership Transform User-Generated 123

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Social media platforms are then explored for additional information about the company, products, services and reviews.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Hubspot Marketing

JUNE 30, 2025

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Research and analytical skills. An understanding of digital marketing tools and tactics. Conducting analytical projects to improve blog strategies/tactics.

Management 110

Management Inbound Marketing Marketing Marketers 110

Marketing Insider Group

JANUARY 14, 2025

A Quick Overview of Social Media Audience Targeting Social media audience targeting involves identifying and focusing your marketing efforts on the specific group of people most likely to engage with your content , products, or services. The benefits of effective audience targeting are significant.

Thought Leadership 120

Thought Leadership Entertainment Analytics Social Media Marketing 120

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 126

Branding Social Media Marketing User-Generated Advertisers 126

Hootsuite

JULY 26, 2024

Bonus: If you’re looking for higher-level tips for performing a social media competitor analysis, check out our tactical how-to guide. #1 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Free social media competitive analysis template Wanna dive right into competitive analysis? Clear data.

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Buffer Marketing

JANUARY 20, 2025

Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools. Though Christina d’Avignon, a product designer for Instagram feed, did   tell The Verge : “We do make sure your feed feels diverse so we may break up posts.” ⚡ Need Instagram help?

User-Generated 132

User-Generated Social Media Marketing Analytics Fashion 132

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Buffer Marketing

OCTOBER 24, 2024

Mix content curation in your social media calendar Ever saw one of those posts from social media marketers collating and sharing others’ content? Here’s a complete guide on the concept (with tons of examples) to help you bake it into your social media marketing plan.

Management 121

Management Social Media Marketing Energy Analytics 121

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 114

Social Media Marketing User-Generated Food Branding 114

Buffer Marketing

AUGUST 14, 2024

While both Buffer and Hootsuite offer similar core features — social media management, scheduling, and analytics — these tools were built with pretty different users in mind.  Hootsuite, on the other hand, is primarily focused on large social media marketing teams at bigger businesses. 

Management 115

Management Price Analytics User-Generated 115

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 You can have the best product and content, but if you can’t distribute to your audience on the proper platform, you’re not going to hit your goal,” she says.

Non-Profit 108

Non-Profit Education Analytics Thought Leadership 108

Hootsuite

MARCH 19, 2025

Use tools like Hootsuite Analytics or Instagram Insights to monitor reach and engagement, refining your strategy over time. Most social media marketing experts agree that a good engagement rate is between 1% to 5%. For example, swapping a generic New product update for What do you think of our latest release?

Social Media Marketing 127

Social Media Marketing Analytics Management Branding 127

Buffer Marketing

MAY 13, 2025

Metrics are most helpful when they guide your next move — whether that’s adjusting your content, switching up your posting schedule, or even thinking up new products. What are social media metrics? For Meryoli Arias , Head of Social Media at Glide, impressions are a north star metric.

Analytics 122

Analytics Social Media Marketing Key Performance Indicator Logistics 122

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices.

Tentpole 117

Tentpole Gen Z Thought Leadership User-Generated 117

Buffer Marketing

SEPTEMBER 18, 2024

Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. There have been many studies analyzing other  social media apps , but because TikTok is a relatively new platform, the numbers are a little more limited.  

Analytics 118

Analytics Social Media Marketing Health Succession Planning 118

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

Price 113

Price User-Generated Analytics Shoppers 113

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising 104

Advertising Advertisers Gen Z Social Media Marketing 104

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Organic Marketing Examples 1.

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Hubspot Marketing

JULY 22, 2024

In your market research, you should consider your competition, what they do well, and where the gaps are that you can potentially fill. Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion."

Marketing Plan 107

Marketing Plan Marketing Marketers Social Media Marketing 107

Buffer Marketing

JULY 10, 2025

Jump to a section: What is Instagram marketing Why use Instagram for marketing Understanding Instagram: How to set yourself up for success 1. Use Instagram analytics to understand your audience 5. A quick lesson about the Instagram algorithm How to create your Instagram marketing strategy in 5 steps 1.

User-Generated 95

User-Generated Marketing Marketers Analytics 95

Martech

SEPTEMBER 12, 2024

Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. 77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork.

Transform 114

Transform User-Generated Analytics Social Media Marketing 114

SocialPilot

JANUARY 27, 2025

We got some practical tips that you can use to set these goals: Audit your current performance : Start by measuring your current social media state. Use analytics tools to understand where you currently stand. YouTube : Videos like product demos, tutorials, and live webinars can drive engagement and conversions.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97