Martech
JULY 12, 2021
She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.
Martech
OCTOBER 28, 2022
This is because digital marketers use many campaign and reporting platforms with unique algorithms and ad formats. Digital advertising leaders experience overwhelm, not only with the many CMS platforms, reporting tools and analytic insights available but also with feature updates within each tool. Algorithms change all the time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
OCTOBER 28, 2022
This is because digital marketers use many campaign and reporting platforms with unique algorithms and ad formats. Digital advertising leaders experience overwhelm, not only with the many CMS platforms, reporting tools and analytic insights available but also with feature updates within each tool. Algorithms change all the time.
Econsultancy
MAY 11, 2022
In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively. 3) Technology.
Martech
AUGUST 19, 2021
Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally.
Expert insights. Personalized for you.
122 
Let's personalize your content