Quikly

JUNE 3, 2022

That fascination has led me down a rabbit hole of curiosity, where I’m met with questions regarding consumer behavior, innovative marketing practices and branding. As a self-proclaimed lover of consumer psychology , I’ve grown increasingly fascinated by the topic over the last few months.

B2C 98

B2C Branding Marketing Marketers 98

Marketing Insider Group

JULY 29, 2019

Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention.

B2C 98

B2C Branding Customer Marketing 98

Quikly

DECEMBER 22, 2022

The stakes are high for consumers and brands that are equally hoping to exit the season with a pleasurable outcome. If there was ever a time to gain expert advice on how to meet consumer needs and predict purchasing behaviors it’s during the holiday season.

B2C 97

B2C Branding Marketing Marketers 97

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed. Is it the right fit for your business? It might be.

B2C 144

B2C Advertising Advertisers Marketing 144

Quikly

APRIL 15, 2022

Here’s the thing about consumer psychology : Once you learn it exists, you start noticing just how far it can go.

B2C 96

B2C Branding Marketing Marketers 96

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 117

Branding Fashion Gen Z B2C 117

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. B2C influencer marketing often gets more attention because of its potential to yield direct sales.

Influencer Marketing 118

Influencer Marketing Branding B2C Marketing 118

Martech

MARCH 28, 2023

Here are the approaches B2B and B2C marketers can use today as privacy becomes an ever greater priority. Data clean rooms Data clean rooms (DCRs) use privacy-enhancing technology that allows data owners, including brands and publishers, to share first-party data in a privacy-compliant way. Get MarTech! In your inbox.

B2C 65

B2C Communications Customer Journey Customer 65

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

B2C 77

B2C User-Generated Fashion Product 77

Content Marketing Institute

OCTOBER 1, 2021

Media brands serve up hot takeaways for B2C and B2C content marketers. Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute. What can you learn from ESPN crowing about a rooster? A popular food show expanding across platforms?

B2C 131

B2C Branding Food Content Marketing 131

Aspiration Marketing

OCTOBER 10, 2023

Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger. With YouTube still being the largest video-sharing platform, it's essential to know some best practice tips on how to grow a YouTube channel for your brand organically.

Content Marketing 236

Content Marketing B2C Social Media Marketing Marketing 236

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only. Be creative.

B2C 108

B2C Marketing Marketers Entertainment 108

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers.

B2C 89

B2C Content Marketing Education Customer loyalty 89

Quikly

AUGUST 19, 2022

The advancement of modern technology has certainly changed how brands connect with their audiences, but it’s left many wondering if those changes were truly for the better.

B2C 105

B2C Marketing Marketers Branding 105

Ariyh

AUGUST 14, 2023

But how does it affect how people perceive your brand? Kimoji: Kim Kardashian’s emojis app) A misspelled brand name will put people off from buying from you, especially if they don’t already know your brand. Want your brand here? ✋ Limitations The research tested real (but unfamiliar) or made-up brands.

Branding 91

Branding B2C eCommerce Price 91

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? If your product is perceived as low-tech (most other products; e.g. furniture, real estate agency, homemade herb remedies, copywriter services), show off that you are an established brand (e.g.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Hubspot Marketing

NOVEMBER 1, 2022

As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. With this in mind, brands should prioritize the use of sounds when posting on the platform.

B2C 119

B2C Gen Z Marketing Marketers 119

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

Branding 136

Branding B2C Real Estate User-Generated 136

Content Marketing Institute

NOVEMBER 1, 2023

Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing.

B2C 97

B2C Fashion Branding Content Marketing 97

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

B2C 110

B2C Content Marketing Marketing Marketers 110

Quikly

AUGUST 10, 2022

When brands create a sense of scarcity , their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers?

B2C 96

B2C Marketing Marketers Product 96

Hubspot Marketing

AUGUST 4, 2022

Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important? Brands are not humans but customers are. How to Humanize Your Brand.

Branding 121

Branding Inbound Marketing B2C Education 121

Adobe Experience Cloud Blog

MARCH 23, 2015

As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world. The next 3-5 years, however, will be the time of real change.

B2C 134

B2C Thought Leadership Marketing Marketers 134

Quikly

MAY 17, 2022

Customer incentives are staples in the B2C space for a reason: They promote motivation and anticipation, make customers feel good about themselves and their purchases and help drive sales. But this is only possible if the incentives being offered are valuable to the customer.

B2C 95

B2C Branding Promotion Customer 95

Scoop.it!

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. Let’s go over nine methods to get started with today. Image sourced from pepper.io

Branding 77

Branding Thought Leadership B2C User-Generated 77

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 140

Branding Marketing Marketers Communications 140

Quikly

OCTOBER 24, 2022

There’s an old saying that two heads are better than one, and in the case of marketing, that can lend itself to brand partnerships.

B2C 40

B2C Branding Marketing Marketers 40

Rock Content

JUNE 4, 2020

Since the average B2B buying decision involves three or four different departments, usually led by IT and finance, B2B brands can focus on segmenting buyer personas by company role to address specific departments. Focus content on buyers’ pain points — not your product or brand. Understanding the Buyer Journey. Decision Stage.

B2C 75

B2C Finance Transform eBook 75

Hubspot Marketing

JUNE 6, 2022

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. Will brands invest in experiential marketing? HubSpot Blog’s Marketing Industry Trends Report surveyed 1,000+ global B2B and B2C marketing professionals and asked them about the marketing trends they currently leverage.

Branding 127

Branding Food B2C Health 127

Quikly

MARCH 23, 2022

Learning about social proof is one thing, but what about the benefits?

B2C 92

B2C Branding Marketing Marketers 92

The CMO Survey

APRIL 24, 2024

However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). per year on average. two years ago.

New Technology 130

New Technology CMO B2C Marketing 130

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox.

Transform 91

Transform B2C Shoppers eBook 91

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. It’s one of the oldest debates in lead generation: quantity vs. quality. We get better leads, more serious leads.

Social Media Marketing 96

Social Media Marketing B2C Whitepaper Marketing 96

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3%

CMO 288

CMO Transform Customer Acquisition B2C 288

Martech

JANUARY 23, 2024

B2C budgets. Much of the growth is driven by large consumer brands. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Each of these broad areas account for approximately one-third each of martech spend: Brand strategy (resource and performance management). over the coming years.

B2C 93

B2C Analytics Management Customer 93

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions. Empowered to select the best hospitals for their needs, patients are now dramatically less likely to come to the emergency room.

B2C 134

B2C Shipping Logistics Thought Leadership 134

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

Customer 131

Customer B2C Transform Customer Journey 131