Martech

JUNE 15, 2023

Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns. View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media. Are you getting the most from your stack?

Advertising 117

Advertising Advertisers Fashion Food 117

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs enable organizations to engage with customers.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 90

Digital Marketing Marketing Strategy Shoppers User-Generated 90

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Conversational marketing (following up and answering customer questions).

Whitepaper 106

Whitepaper B2C Marketing Marketers 106

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 108

Digital Marketing Marketing Strategy eCommerce B2C 108

CXL

JUNE 16, 2022

B2C or B2B, all marketing is people talking to people. Around 8 in 10 respondents to Drift’s State of Conversational Marketing report say they use conversational marketing. Conversational marketing works because it personalizes the customer experience.

User-Generated 107

User-Generated Real Estate Price Retail 107

Orbit Media Studios

MAY 24, 2023

Using the language (as in jargon) of the target audience creates alignment both for SEO and conversion. Marketers must always seek to use the words their audiences use. I’ll show the prompt and response for that insight here: Andy’s prompt: What words does Taylor use to describe his marketing challenges and solutions?

Non-Profit 119

Non-Profit Health Finance Social Media Marketing 119

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Most marketers draft messaging targeting B2B or B2C. With live streaming, there’s no reading off of a cue card, just real conversation, providing a H2H conversation marketers haven’t had access to in previous channels. Be in tune with your audience, whoever and wherever they are.

Thought Leadership 94

Thought Leadership CMO B2C Communications 94

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Marketers rank video and images as the top two most valuable content formats for achieving their goals. You might see this and think that it’s skewed toward B2C brands. It’s time to put this misconception to rest.

Whitepaper 120

Whitepaper User-Generated B2C Marketing 120

Markinblog

JUNE 17, 2021

Research also indicates businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Getting quality and promising leads is still a challenge to both B2B and B2C companies. The Ultimate Marketing Automation statistics overview. The ROI of Marketing Automation.

Non-Profit 52

Non-Profit CRM Marketing Marketers 52

CXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. When Drift entered the already crowded market of live chat tools, they didn’t say, “We have this feature that makes us different.” When differentiation doesn’t matter.

Price 135

Price Manufacturing Email Marketing Branding 135