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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

CXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ). Google ads).

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What personalization can do for your customer acquisition efforts

Quikly

Welcoming new customers into the fold requires skill and a willingness to know your customers on an intimate level. In short, personalization is key.

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New Results from the Fall 2023 Edition of The CMO Survey

The CMO Survey

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% B2B (which favor LinkedIn and company blogs) and B2C (which favor Instagram and Facebook) companies use influencers differently. Profit growth has strengthened to 8% this year from 5.6%

CMO 288
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The B2B case for retention marketing: 7 key tactics

Martech

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C.

Gen Z 133
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When to use direct mail vs email marketing

Ariyh

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. For example, send physical letters, brochures, or even packages (depending on the value of the potential customer). .”

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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing.

CMO 130
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The complete guide to B2B SEO

Sprout Social

B2B SEO has a few basic areas that differ from B2C SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO. What is B2B SEO?

SEO 122