Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. Quick Takeaways.

B2C 21

B2C Content Marketing Product Millennials 21

Customers.ai

AUGUST 26, 2022

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. With outbound marketing, you can also scale your efforts as long as you find the right relevance signals. Let’s put outbound marketing to work.

Outbound Marketing 65

Outbound Marketing Real Estate B2C Whitepaper 65

Content Marketing Institute

OCTOBER 22, 2017

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Content marketing is not only cheaper than outbound marketing; it also generates more leads. Contentmarketing costs 62% less than outbound marketing & generates 3x as many leads, says @demandmetric.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Martech

MAY 9, 2023

Outbound marketing has probably evolved the least in these respects. Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

Outbound Marketing 110

Outbound Marketing Telemarketing B2C Direct Mail 110

Customers.ai

MARCH 22, 2023

Thousands of B2C publishers give away free content or apps. Even better, you can set up targeted automated outbound marketing campaigns based on the page your soon-to-be-customer visited! Conclusion Email extractors from website are essential tools for the modern B2C business. Find Your Customers with Customers.ai

Law 103

Law B2C Outbound Marketing Email Marketing 103

Customers.ai

MARCH 30, 2023

B2C companies who fail to take advantage of the latest-and-greatest will get left in the dust by their competitors. Customize Your Search Filters Customer.ai’s Mercury database allows you to filter your search by dozens of vital B2C data points. Manual sales prospecting is a thing of the past. We don’t want you to get left in the dust!

CRM 98

CRM Price User-Generated B2C 98

Customers.ai

NOVEMBER 14, 2023

Website Visitor ID X-Ray Pixel, you gain a competitive edge in personalization, conversion optimization, and strategic retargeting, ensuring your marketing strategies stay ahead in an evolving and privacy-conscious environment. Next Steps See what targeted outbound marketing is all about.

User-Generated 121

User-Generated Health B2C Analytics 121

Moz

APRIL 26, 2020

Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. This trend obviously applies to B2C as well, but it’s an important consideration for B2B. Thank you to all who read and commented — I truly hope it was helpful. All things remote. Conclusion.

Shipping 69

Shipping Logistics B2C Outbound Marketing 69

Customers.ai

JANUARY 26, 2024

Website / URL * Grade my website Conversion Rate Optimization (CRO) Software Next, we’re going to cover some B2B marketing tools that are great for CRO. Capitalizing on your website traffic is extremely important due to the increased difficulty to convert and/or capture contact details on a B2B website as opposed to a B2C website.

CRM 112

CRM User-Generated Analytics Marketing 112

Adobe Experience Cloud Blog

JANUARY 3, 2014

Systems like Marketo have historically been about outbound marketing – marketing automation allows you to send emails, or integrate with direct mail. Marketing automation now helps you to automate and measure inbound marketing as well – think social marketing and content marketing.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Marketing Insider Group

APRIL 26, 2011

41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook. Inbound marketing costs 62% less per lead than traditional, outbound marketing. Change isn’t coming to B2B Marketing. It’s already well established… What’s a marketer to do?

Transform 102

Transform Outbound Marketing Inbound Marketing CMO 102

Marketing Insider Group

OCTOBER 14, 2015

The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already. For example: many startups are a key part of their local business ecosystem.

Content Marketing 88

Content Marketing Outbound Marketing Millennials Inbound Marketing 88

Adobe Experience Cloud Blog

JANUARY 3, 2014

Systems like Marketo have historically been about outbound marketing – marketing automation allows you to send emails, or integrate with direct mail. Marketing automation now helps you to automate and measure inbound marketing as well – think social marketing and content marketing.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Customers.ai

MARCH 27, 2023

Grade Your Website Lead Conversion Rate Instantly Get an instant audit and claim your website visitor list for free Website / URL * Claim my website visitor list now See what targeted outbound marketing is all about. No, sales outreach tools can be beneficial for both B2B and B2C sales. Unicorn X-Ray for free.

CRM 96

CRM Marketing Automation Platform User-Generated Outbound Marketing 96

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a consumer, I’m fed up.

Outbound Marketing 73

Outbound Marketing Telemarketing Customer loyalty B2C 73

Duct Tape Marketing

NOVEMBER 6, 2018

When you think of online reviews, you may feel that it only applies to businesses in certain industries, particularly those businesses that are B2C. When you create an effective customer referral program, you can more easily create referral champions : enthusiastic customers who will refer your business over and over again!

Outbound Marketing 67

Outbound Marketing User-Generated Customer Acquisition B2C 67

Marketing Insider Group

AUGUST 11, 2011

This means marketing is more than the typical B2B Marketing setup covering field sales enablement, demand generation and awareness through outbound marketing messages and campaigns. In classic B2C companies marketing owns the P&L for the brands they manage.

Transform 84

Transform Outbound Marketing Copywriting B2C 84

Marketing Insider Group

JANUARY 27, 2020

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup.

Marketing Strategy 137

Marketing Strategy Content Marketing Whitepaper Manufacturing 137

Customers.ai

MARCH 21, 2023

So, keep writing, keep revising, and take advantage of the plethora of digital marketing apps available that can enhance your copywriting (and revenue!). Activate Free InstaChamp VIP & Creator Edition Important Next Steps See what targeted outbound marketing is all about. X-Ray website visitor identification for free.

CRM 52

CRM Copywriting Outbound Marketing Communications 52

Customers.ai

AUGUST 15, 2023

We helped B2C businesses find millions of customers. Marketing becomes way more focused and efficient. In the last year we pressed hard on the gas of targeted outbound marketing to grow our leads and sales — unlocking our growth potential. We’ve doubled our team. We increased another company’s email engagement by 5.5x.

Outbound Marketing 95

Outbound Marketing Transform Customer Acquisition Inbound Marketing 95

Customers.ai

MARCH 26, 2024

In: Full-Funnel Campaigns & Segmented Audiences We talk a lot about audience segmentation here and there is a reason for that – it’s a marketing must for B2B and B2C advertisers alike. Important Next Steps See what targeted outbound marketing is all about. The time for generalization is over.

B2C 113

B2C Advertising Advertisers Outbound Marketing 113

Duct Tape Marketing

JANUARY 8, 2015

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.

Outbound Marketing 56

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 56

Customers.ai

DECEMBER 19, 2023

We are seeing a number of problems in the B2C lead generation landscape. Costs are rising, the landscape has become super competitive, and ad remarketing and marketing attribution are nearly dead due to changes in iOS and Chrome, etc. Easier said than done right? See Who Is On Your Site Right Now!

User-Generated 117

User-Generated Outbound Marketing B2C Digital Marketing 117

Customers.ai

SEPTEMBER 12, 2022

I like using inbound methods to test and iterate offers at scale—and using what works to guide my outbound campaigns. Do Use Outbound Marketing Tools. Just because the results from your inbound marketing campaigns can inform your outbound offers doesn’t mean you should completely merge the two channels.

Outbound Marketing 57

Outbound Marketing Inbound Marketing B2C Customer Journey 57

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently.

Whitepaper 144

Whitepaper Pharmaceutical Manufacturing Transform 144

Businesses Grow

JANUARY 15, 2024

Content fueled this concept of inbound marketing. Instead of cold-calling customers ( outbound marketing ) we could produce relevant content that would auto-magically bring leads to our website. On every place we publish, whether it is B2B or B2C. But something was wrong. And so it goes. On Instagram. On Tik Tok.

Outbound Marketing 110

Outbound Marketing Inbound Marketing Content Marketing B2C 110

Customers.ai

SEPTEMBER 12, 2022

I like using inbound methods to test and iterate offers at scale—and using what works to guide my outbound campaigns. Do Use Outbound Marketing Tools Just because the results from your inbound marketing campaigns can inform your outbound offers doesn’t mean you should completely merge the two channels.

Outbound Marketing 52

Outbound Marketing Inbound Marketing B2C Customer Journey 52

Customers.ai

JANUARY 3, 2024

By embracing CBM, marketers and sales teams can leverage real, actionable data to create personalized, impactful interactions that resonate on a much deeper level. Contact-based marketing isn’t just the next trend; it’s a more sustainable, customer-centric way of engaging in the B2B and B2C space.

CRM 108

CRM Direct Mail Customer Journey Marketing 108

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Content Marketing Institute ). Content Marketing Institute. So without further ado.

Digital Marketing 108

Digital Marketing Marketing Strategy B2C Marketing 108

Exposure Ninja

OCTOBER 16, 2023

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

NOVEMBER 30, 2022

There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective than outbound marketing methods. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

Digital Marketing 145

Digital Marketing Inbound Marketing User-Generated Affiliate Marketing 145

Marketing Insider Group

FEBRUARY 14, 2013

I gravitated towards B2B marketing because I prefer convincing someone to do something instead of manipulating them into doing it (sorry, B2C guys). Flip that around and content marketers will need to find ways to earn their way past the filters. So I was destined to go from college straight to Madison Avenue (Ogilvy New York).

Real Estate 82

Real Estate Outbound Marketing Copywriting B2C 82

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. Email Finder – Voila Norbert.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Sprout Social

JUNE 3, 2021

Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience. Email marketing tools. Email represents arguably the most tried-and-tested, scalable marketing channel available to modern companies.

Digital Marketing 145

Digital Marketing Marketing Marketers Analytics 145

Marketing Insider Group

JULY 1, 2020

Content Marketing Is Too Valuable for Both Consumers and Brands to Ever Go Away. The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Sprout Social

OCTOBER 17, 2016

However, even B2C companies can get value from LinkedIn depending on your target audience. The shift to social media marketing paid off big time: 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media. Social media has a 100% higher lead-to-close rate than outbound marketing.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111