Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy
Animalz blog
MAY 27, 2025
” (09:49) Borrowing Emily Kramers metaphor, Kay-Kay sees her team as the source of strategic messaging (fuel) and partners with growth, product marketing, and brand teams (the engine) for distribution. This is a request of the content team’s resources on behalf of product marketing or demand gen.
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