Remove B2C Remove Partner Marketing Remove Product Marketing
article thumbnail

Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy

Animalz blog

” (09:49) Borrowing Emily Kramers metaphor, Kay-Kay sees her team as the source of strategic messaging (fuel) and partners with growth, product marketing, and brand teams (the engine) for distribution. This is a request of the content team’s resources on behalf of product marketing or demand gen.

article thumbnail

9 Ways Marketers Are Driving Growth In 2019

The CMO Survey

Marketing leaders reported how their growth dollars were allocated among four key areas over the last year: market penetration, product/service development, market development, and diversification (shown in the Product-Market Growth Matrix below). Marketers spent on average 55.1% on diversification.

CMO 100