Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We pivoted and started to learn more about third-party services. Merkle to acquire CX agency LiveArea .

Shopper Market 120

Shopper Market Millennials Shoppers Shipping 120

Martech

APRIL 20, 2023

The traditional lines between shopper marketing and brand marketing are becoming more blurred.” It’s also piloting in-store video screens at 50 locations, currently, to see how shoppers’ digital journeys can be enhanced when they get to the store. “Retail media is more and more being considered as just media,” he added.

Shoppers 105

Shoppers Retail Customer Journey Shopper Market 105

Martech

AUGUST 19, 2021

We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. One of my initial ideas was, why don’t we do a streaming video hub?” Read more here.

Shopper Market 116

Shopper Market Retail Shoppers CMO 116