Search Engine Land

APRIL 17, 2024

So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial. Subscribe to a newsletter. Complete a registration form.

Whitepaper 127

Whitepaper Analytics User-Generated Key Performance Indicator 127

Search Engine Land

DECEMBER 21, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. You probably know the feeling if you have friends who work in B2C marketing. “Oh, They are the same people, and they don’t take off their B2B hat and put on a B2C hat when they finish their workday.

Transform 114

Transform B2C Whitepaper Marketing 114

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Instead, it’s a growing channel that builds brand credibility.

Influencer Marketing 119

Influencer Marketing Whitepaper User-Generated Marketing 119

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial. Subscribe to a newsletter. Complete a registration form.

Whitepaper 104

Whitepaper Analytics User-Generated Key Performance Indicator 104

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, Get calls from sales reps. Receive email after email.

Transform 111

Transform B2C Whitepaper Marketing 111

Martech

JUNE 29, 2022

Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization. ” Likely, this is also another example of B2B learning from B2C.

Customer Journey 102

Customer Journey Customer Whitepaper B2C 102

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Buffer Marketing

OCTOBER 24, 2023

  After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies. Or they may say they want a whitepaper.   When I told my parents I got paid $100 for writing an article online, they were amazed.

Whitepaper 114

Whitepaper Price Affiliate Marketing B2C 114

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Understand the B2B difference The sales funnel for B2B purchases is often longer and more complicated than its B2C counterpart. You can also demonstrate your expertise within the field with whitepapers and ebooks. Bounce rate. Pageviews per session.

SEO 110

SEO CRM B2C eBook 110

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. B2B reactivation is different from its B2C counterpart as a communication strategy. Email has been the primary channel for both B2B and B2C marketers for years because it works. Many factors influence intent.

B2C 122

B2C Whitepaper CRM Marketing Automation Platform 122

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO? Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you. Here are four key differences between B2B and B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 124

SEO B2C PR Whitepaper 124

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? Download a white paper. How should B2C marketers use GA4? But how can the country’s top 100 advertisers, which are all B2C companies, use GA4 to optimize their digital marketing strategy? When should we measure micro conversions? Where do we need to customize our reports?

Digital Marketing 116

Digital Marketing Marketing Strategy Gen Z Food 116

Marketing Insider Group

MARCH 29, 2021

Find social media platforms and forums that cater to your prospects’ industry, or for your B2C audience, their interests and challenges. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing. Be a helper, not a salesperson.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Sprout Social

MAY 25, 2022

This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Reports, white papers and other lead magnets. And social media is where so many crucial moments happen during that journey. This includes: Blog posts.

CRM 110

CRM Whitepaper B2C Analytics 110

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies. Who’s Requesting Content?

Retail 91

Retail Whitepaper Food B2C 91

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said.

Whitepaper 69

Whitepaper B2C Direct Mail Customer Acquisition 69

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Step 3: Brainstorm. Brainstorm content ideas that will resonate with your segment.

PR 84

PR Whitepaper B2C Fashion 84

Search Engine Land

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts.

B2C 114

B2C Marketing Marketers Whitepaper 114

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Content marketing services like our own primarily consist of: Strategy. Content Creation.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) Audience data from these sources will help you create personas. This includes your audience’s preferences, demographics, behaviors and interests.

Logistics 106

Logistics Whitepaper CRM Event Marketing 106

Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. As marketers, we simply can't use the same whitepaper or demo we might leverage on Google or LinkedIn Ads. On the flip side, all marketers know many platforms today are overcrowded with advertisers.

Pharmaceutical 97

Pharmaceutical Whitepaper Millennials User-Generated 97

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Step 2: Gather your data- Ideally, you’re working from a larger piece of content like a report, white paper, or data set. Content Marketing b2b B2C Consumer' Once you’ve agreed upon the foundation content, brainstorm the angle of the story you want to share. You’ll ruthlessly cut the excess later in the process.

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper 55

Whitepaper B2C Non-Profit SEO 55

Adobe Experience Cloud Blog

NOVEMBER 8, 2011

Take some white paper bits, condense it to a paragraph, throw in a few bullet points. Black and white. Black and white. B2C gets to have all the flavor and fun, and that is just the way it is. B2B, B2C, it’s all the same. So, I have to create a compelling piece of B2B content? Uh huh, got it.

Whitepaper 126

Whitepaper B2C Marketing Mix Entertainment 126

Exposure Ninja

NOVEMBER 3, 2023

Request a Free website review Downloadable Resources By offering problem-solving resources like ebooks, whitepapers or webinars , businesses can capture leads’ contact information in exchange for access to this content. This helps businesses build a database of leads that they can nurture and convert into customers over time.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Search Engine Land

JANUARY 31, 2023

Influencers are a large part of B2C advertising budgets, and Meta has recognized that marketers want to leverage user-generated content on brand channels with paid media. This can be a snippet of a whitepaper or a few bullets about the company – whatever makes the most sense for your ad. Keep your eye on these for 2023.

Advertising 93

Advertising Advertisers Whitepaper B2C 93

Marketing Insider Group

MARCH 30, 2020

Unlike blog posts aimed at consumers from businesses whose primary customer base is the consumer (B2C) companies, post quality becomes a critical factor. That means taking the time to research what value you can bring to your customers. That doesn’t mean that your writing must reach literary perfection or that your videos could win an Oscar.

Whitepaper 114

Whitepaper Law B2C Content Marketing 114

Sachs Marketing Group

JULY 11, 2023

A B2C e-commerce brand, meanwhile, might invest heavily in Instagram and Facebook ads, PPC ads for immediate visibility, and email marketing for customer retention. On the other hand, a B2B technology company might focus on creating in-depth white papers, case studies, webinars, and blog posts on industry trends and best practices.

Digital Marketing 63

Digital Marketing Marketing Strategy Whitepaper Marketing 63

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. The amazing thing about these pieces of treasure is that we can (and we do) include them everywhere—sales slide decks, battle cards, ebooks, white papers, social media.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. Make sure you use your chosen keywords to get more eyes on your posts. We tricked you!

Marketing Strategy 134

Marketing Strategy Content Marketing Whitepaper Manufacturing 134

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Adobe Experience Cloud Blog

JUNE 23, 2011

The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers. Its findings include some nice numbers that support the value of inbound marketing: Using social media boosted leads 30% and revenue 114%.

Whitepaper 113

Whitepaper SEO Inbound Marketing B2C 113

Customers.ai

AUGUST 26, 2022

In MobileMonkey, go to the automation builder and look for the Free E-book/Whitepaper Download Offer. Find your Ideal Customers with RoboBDR Sales Outreach Automation and B2C, Creator & Influencer Prospecting Data. Start setting up an automated sequence of email and/or text messages to send to your target audience.

Outbound Marketing 64

Outbound Marketing Real Estate B2C Whitepaper 64

Adobe Experience Cloud Blog

MAY 30, 2010

B2C websites may be able to focus content solely on product information. Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. So B2B is a little bit different than you would see in your normal B2C types of marketing, right? The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive.

SEO 60

SEO Whitepaper User-Generated B2C 60

Adobe Experience Cloud Blog

JULY 19, 2011

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Do they know this already?

Email Marketing 120

Email Marketing B2C Marketing Marketers 120