Martech

AUGUST 15, 2024

A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. An enterprise-level organization might further specialize, separating out paid vs. organic social, or even have specialists for each social media channel.

Marketing

Marketing Insider Group

JULY 22, 2024

These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.

User-Generated

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. And recommended tools along the way (some free and some paid). If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Then, customize it to make it your own.

SEO

Orbit Media Studios

JANUARY 8, 2025

By Andy Crestodina Whats the most important job of any webpage? Letting the visitor know what you do. Whats the second most important job of any webpage? The header and the navigation labels tell the visitor what you do. Testimonials Lets start with the basics. Letting the visitor know how well you do it.

Copywriting

Businesses Grow

AUGUST 5, 2024

A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for many years, so let’s do that today. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. Remove the fluff!

Non-Profit

Sprout Social

JULY 15, 2025

Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. Why do you need an X/Twitter analytics tool?

Analytics

Buffer Marketing

OCTOBER 2, 2024

They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. It can help you understand what makes your audience tick and what not to do. What should you look for in a competitor analysis tool? Starts at €16.58/month

Price

Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. By tapping into audience insights, they created a series that teaches financial basics like budgeting and building credit.

Non-Profit

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Getting similar traffic through paid search ads can cost $24K a month. Lastly, they also use paid ads to appear even more prominently in search results.

Search Marketers

Backlinko

JANUARY 6, 2025

I studied successful online stores to find out what works best. These chats reveal opportunities like: Problems customers can’t solve with existing products What their perfect product would look like, and missing features Unexpected details that could help you differentiate your product Conversations also build relationships.

eCommerce

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Backlinko

DECEMBER 6, 2024

In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. This framework helps you map ideal interactions.

Customer Journey

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. Lets start with what organic traffic is and how it differs from other traffic sources. Lets start with what organic traffic is and how it differs from other traffic sources. What Is Organic Traffic?

SEO

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail. Compare them to your own.

Thought Leadership

Buffer Marketing

NOVEMBER 14, 2024

As such, the first few tactics cover the basics and are particularly relevant to new creators or businesses. Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile.

Social Media Marketing

Hubspot Marketing

JULY 12, 2024

You should have a clear goal and mission statement and understand what perspective and expertise you bring to this persona that another community isn’t or couldn’t.” What are their values, attitudes, and lifestyles? What social media platforms do they use? What are they seeking to gain from being part of a community?

Management

Backlinko

JULY 15, 2025

One week, you write blog posts. But forget what you’ve been taught in the past. Here’s what this looks like in practice. But they’re still figuring out what kind of solution they need. They’re asking questions like “What is SEO software?” They just don’t know what to do about it yet.

Customer

Marketing Insider Group

MAY 13, 2025

Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. How do you make sure your brand gets seen without relying entirely on paid ads? What is someone hoping to find when they make a certain search query?

PR

Hubspot Marketing

APRIL 23, 2025

Then, youve got a bunch of tactics to gain earned media value without paying for every mention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Table of Contents What is earned media value?

PR

Hubspot Marketing

MAY 21, 2025

The cost of paid acquisition has skyrocketed. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. Then ask: What are their needs? What challenges do they face? Then, I move to social.

Transform

Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. What to Look for in a Google Analytics Alternative What are your non-negotiables for an analytics tool? Let’s face it: When it comes to analytics tools, we want it all. Even server-side tracking won’t solve this problem.

Analytics

Sprout Social

JULY 30, 2025

It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult. What is content marketing ROI? The real challenge is calculating return.

Content Marketing

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? What is affiliate influencer marketing? Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing

Neil Patel

JULY 20, 2025

Throughout this article, we’re going to dive deeper into what AI in marketing looks like, sharing the benefits of taking advantage of AI, how AI can be used in marketing, plus some AI marketing tools to get you started. Start using AI within your day-to-day marketing tasks to see how it can help improve your performance.

User-Generated

Hubspot Marketing

NOVEMBER 5, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I became an entrepreneur so that I could build a business that is a free-flowing, evolving extension of who I am, rather than morphing it to fit what I think the industry wants it to be.

Branding

Buffer Marketing

MAY 13, 2025

Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too.  The more information you have, the better you can tailor your social media strategy, right? What are social media metrics?   You might be surprised to hear it. Well, not exactly.

Analytics

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. What is the customer lifecycle? What is audience segmentation? What is customer lifecycle segmentation? What actions signal a move from one stage to another?

Health

Hootsuite

APRIL 22, 2025

A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing?

Gen Z

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Who knows what SEO will look like in the future. What we do know is that there’s always going to be a demand for knowledge. SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Why is this happening?

SEO

Hootsuite

OCTOBER 18, 2024

No idea what I just said? You’ve got a lot to learn about Reddit (and what it can do for you). IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketing

Hootsuite

JULY 15, 2025

The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it. OwlyGPT So I might be a little bit biased, but it’s hard not to be when a tool like OwlyGPT is designed specifically to make social media managers’ lives easier. And I’m not the only one tapping into it. Who is this for?

SEO

Hubspot Marketing

JANUARY 28, 2025

Table of Contents What is marketing spend optimization? How to Optimize Your Marketing Spend in 4 Steps 6 Expert Tips for Optimizing Marketing Spend What is marketing spend optimization? In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. So, what will they do?

Non-Profit

Search Engine Land

JULY 15, 2024

What is content marketing? Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.”

SEO

Search Engine Land

JULY 10, 2024

Mistake 1: Non-descriptive anchor texts One of the simplest things to understand about internal linking is the following: we link by what we want to rank for. Mistake 1: Non-descriptive anchor texts One of the simplest things to understand about internal linking is the following: we link by what we want to rank for. Congratulations!

SEO

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Feel free to try them and see what insights you can find! What are social media analytics?

Analytics

Customers.ai

DECEMBER 30, 2024

After all, website demographics are the story behind your audiences behavior and knowing who your visitors are, what they care about, and how they interact with your site gives you a massive edge. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. Not bad, right?

Price

Buffer Marketing

FEBRUARY 4, 2025

This list has everything you need to save time, focus on what you do best, and absolutely crush it this year. This list has everything you need to save time, focus on what you do best, and absolutely crush it this year. 2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently.

Transform