Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Track media coverage across social media, news, blogs, and podcasts.

Price

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Both platforms offer pre-made surveys you can customize. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Including where your audience lives.

Marketing Strategy

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. Data-driven decisions boost your ROI and make your campaigns more effective.

Transform

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. You can then use the performance data to improve your content marketing strategy. But you won't know whether an activity is worth it without some data as a starting point. I know, what a sweet summer child I was!)

eCommerce

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Incorporate engagement data for real-time insights Understanding engagement data is key to gauging a prospect’s interest and readiness to purchase.

Communications

Hubspot Marketing

NOVEMBER 26, 2024

Here’s what the data says. For example, take one of your 1,800-word blog posts and rework it into punchy short-form content for channels like Instagram or TikTok. Our data shows that 16% of marketers are having trouble keeping up with new social media features and algorithm updates. Think about who your current customers are.

Social Media Marketing

Hubspot Marketing

JULY 12, 2024

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community.

Management

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. All of these businesses sell custom song lyrics prints. Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking.

SEO

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). Turn blog posts into videos or video scripts. It’s extremely helpful.”

User-Generated

Hubspot Marketing

APRIL 3, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Bob gathered data on thousands of teenagers. To tackle missed medical appointments, some NHS managers displayed stats on no-shows. To encourage a customer to buy, dont say that most havent bought yet.

Retail

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Understand why customers choose your brand over competitors. Measure aided brand awareness.

Branding

Scoop.it!

OCTOBER 31, 2024

According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. Start by identifying your ideal customer’s pain points. You’ll also build a high-quality email list you can nurture into customers with a value-driven, curated email marketing strategy.

Marketing Strategy

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%).

User-Generated

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry.

Transform

Hubspot Marketing

SEPTEMBER 9, 2024

Without oversight from managers and social pressure from colleagues, some employees will struggle to clock in on time and work hard all day until it's time to clock out. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Accountability. Tool overload.

Product

Martech

AUGUST 15, 2024

Let’s take the example of reformatting a new blog post into a newsletter blurb and deploying it. Each plays a vital role in getting this marketing asset to the customer. Dig deeper: What is marketing work management? Notice, too, the less visible steps. Sue also knows the brand standards and serves as a final check on them.

Marketing

Search Engine Land

JULY 11, 2024

Data gathering through original research has long been hailed as the ultimate tool for link building. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection. Data-driven insights from surveys and interviews elevate your content in a sea of sameness.

Whitepaper

Buffer Marketing

DECEMBER 16, 2024

How critical is comprehensive data? Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. It depends on what your priorities are: How much do you care about the simplicity of the tool? links Use bit.ly

Price

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Luckily, AI stepped in to make this process smoother and more manageable. Heres how AI is making this process smoother and more manageable.

Transform

Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. With all of that data at your fingertips, you can also clearly see the ROI of your social media strategy, which can help prove the value of the work you and your team do every day. and many more.

Analytics

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Choosing the right rank tracking tool for your website ensures you have all the features and data you need. Some tools offer daily data (like Semrush), while others may only update weekly.

SEO

Marketing Insider Group

SEPTEMBER 3, 2024

Track metrics and adjust strategies based on performance data to continually improve your results and maximize your marketing ROI. Optimizing Content for Different Platforms: Tailor your content for blogs, social media, and email. Guest blogging and partnerships can drive traffic back to your site and boost credibility.

Digital Marketing

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Making it easier for you to design and customize sites. And limit it to 15 characters or fewer so it’s easy for customers to type. Then, customize it to make it your own. Ideally, don’t exceed two to three words.

SEO

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. This could include blog posts, white papers, webinars, or infographics. Here’s a breakdown of this approach: 1.

Whitepaper

Sprout Social

SEPTEMBER 26, 2024

But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Do you want to improve customer service by responding to questions, concerns or complaints faster? Plus, use Case Management to create cases for more complex issues that need attention. Want to increase productivity?

Analytics

Backlinko

JULY 15, 2025

One week, you write blog posts. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Let’s start with the most important element: your customers. Random content creation is the top reason you won’t see ROI from your content marketing.

Customer

Martech

JULY 29, 2024

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Here’s something somebody asked me!

Management

Hubspot Marketing

JANUARY 22, 2025

Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. Blog articles and website pages take time to get crawled and indexed by search engines. Need help setting up your blog? Check out our free blog maker.

Gen Z

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Understand your audience’s needs through research.

Thought Leadership

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Creating detailed personas based on data and insights is crucial. Continuously revising these personas as new data becomes available keeps your campaigns relevant and effective.

Key Performance Indicator

Martech

AUGUST 1, 2024

The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. That’s right, they’ve already used all the data available on the internet. Not only was it unattractive, it also caused great pain.

User-Generated

Martech

APRIL 7, 2025

Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Content generation assistant prompt “Create a content generation assistant that helps marketers draft blog posts. Email: Business email address Sign me up! Processing.

Key Performance Indicator

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers. Include ideal outcomes and numbers where possible.

Influencer Marketing

Backlinko

DECEMBER 5, 2024

In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location. Local search marketing helps businesses connect with nearby customers who are actively searching for their products or services.

Search Marketers

Backlinko

DECEMBER 23, 2024

So we published a free tool with a supporting blog post on the same topic. ” But they might be ignoring budget-conscious customers. Think of relevant keywords that your potential customers might use. Customer Feedback Analysis Customer feedback is one of the most underrated sources of keyword inspiration.

SEO

Hubspot Marketing

JULY 16, 2024

So, how can you make sure you apply each keyword to the right landing page or blog post? If you have a list of keywords that fit your offer, you can ask it to suggest topic ideas for blog posts. Let’s take the keyword “data management consultant” to see what ChatGPT will suggest. ChatGPT can give you a hand.

SEO