Hubspot Marketing

NOVEMBER 26, 2024

From algo updates to unpredictable trends, we’re always left wondering: Which platforms will provide the highest return? And how can we create content they’re actually interested in? Creating engaging content. As someone who creates content, I can tell you firsthand that creating good content is hard.

Social Media Marketing

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. SEO helps you understand your target audience. Startups dont do enough repurposing content. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility.

SEO

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. I've also gathered more must-know insights from other content specialists.

eCommerce

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content.

SEO

Backlinko

APRIL 7, 2025

Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We aim for every article we publish to meet or exceed Google’s helpful content standards. After reading this article, you’ll have 10 Google-approved strategies for creating people-first content.

User-Generated

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?

SEO

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Search-friendly blog posts ensure visibility.

Content Marketing

Marketing Insider Group

AUGUST 12, 2024

Having a blog just for the sake of having a company blog is pointless. However, that’s not to say blogging doesn’t work. If you’re willing to commit yourself to consistently creating highly captivating content that resonates with your readers, it can certainly be worth the investment. What topics are they covering?

User-Generated

Martech

OCTOBER 25, 2024

If it’s for a renewal, include a reminder of the benefits of staying with you and offer to help if they have any questions or need to adjust their plan. Asking for reviews If you’ve been getting great feedback from customers, getting them to share that publicly is a huge help. Event follow-up Don’t let event connections go cold.

Education

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. User experience: Both prioritize creating content that is engaging, easy to find and navigate.

User-Generated

Hubspot Marketing

MAY 7, 2025

Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. Best for: Staying on top of platform news and updates.

Social Media Marketing

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. So, how can you implement this tactic in your content strategy?

Marketing Strategy

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. Alli AI Alli AI works with any CMS, bypassing technical limitations to use AI to help automate on-page SEO for: Links missing titles. Content recommendations. 15 AI tools you should use for SEO 1.

SEO

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic visitors every month.

Whitepaper

Hubspot Marketing

DECEMBER 19, 2024

Check out Emily Kramer's tips for not creating content that is about as exciting as my grocery list. With AI and no-code tools, well automate processes like content generation, optimization, and interactive experiences to create scalable workflows. Long-form blog content still attracts and converts, particularly if it's EEAT-ified.

Marketing

Martech

SEPTEMBER 30, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. You are hiring a content strategy development manager who is not an SME.

Management

Buffer Marketing

OCTOBER 17, 2024

They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs. Focus on people, not products In nonprofit marketing, the people they help are front and center. And the end result is that their audience engages more with their content.

Whitepaper

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. This could include blog posts, white papers, webinars, or infographics.

Whitepaper

Marketing Insider Group

JULY 22, 2024

Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.

User-Generated

Martech

APRIL 1, 2025

A strong brand foundation informs every aspect of your website, from design elements to content tone. Understanding industry conditions helps you: Identify trends and audience behaviors. Shape messaging, content and features to stand out. This step helps: Focus on functionality and user flow.

Transform

Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Outsourcing content writing to professional agencies has become a fantastic solution for businesses looking to keep a thriving online presence while focusing on what matters most to them. Image source 1.

Thought Leadership

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Digital Marketing

Backlinko

JULY 19, 2024

Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. But keyword rank trackers also help us find opportunities where we can drive even more value from underperforming content. And they can help your business do the same.

SEO

Hubspot Marketing

JANUARY 22, 2025

Table of Contents What is organic marketing? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Blog articles and website pages take time to get crawled and indexed by search engines. Sounds nice, doesnt it?

Gen Z

Backlinko

DECEMBER 6, 2024

This framework helps you map ideal interactions. To help you get started, well explore two of the most common and effective marketing funnels. He generates most of his websites traffic with SEO and YouTube content. This framework can help you understand which stage your potential customer is in.

Customer Journey

Marketing Insider Group

DECEMBER 4, 2024

Refreshing existing blog content creates a valuable opportunity to reach new readers and boost website engagement. Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market.

eBook

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). aytm introduced Skipper, an AI assistant that helps researchers create surveys, translate them, and analyze data to uncover valuable insights.

User-Generated

Martech

OCTOBER 18, 2024

To help you, we’ve put together this guide. Table of contents What is LinkedIn? It’s where you showcase your brand, share company updates and connect with your audience. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests.

User-Generated

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Let's get scoring!

Analytics

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Local search marketing helps businesses connect with nearby customers who are actively searching for their products or services. And this can help your site rank better for relevant local queries.

Search Marketers

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. I recommend finding a YouTube tutorial to help you build your WordPress site.” If not, look for a plugin.

SEO

Martech

JULY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Management

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. By building one, you keep control over your content and engage your audience effectively. By building one, you keep control over your content and engage your audience effectively.

User-Generated

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? ” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Does That Matter? Engagement. Consideration.

Email Marketing

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection. Data-driven insights from surveys and interviews elevate your content in a sea of sameness.

Whitepaper

Search Engine Land

AUGUST 12, 2024

Creating high-quality , helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. U nexpected.

SEO