Martech

NOVEMBER 25, 2024

” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. These professionals often juggle multiple platforms and need tools that make remote collaboration seamless. Creative brainstorming prompt books, kits, dice and games.

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Backlinko

OCTOBER 31, 2024

For starters, we can use Google’s E-E-A-T guidelines to point us in the right direction. The more your content aligns with Google’s quality guidelines, the more it’s likely to satisfy users. Think of QRIES as E-E-A-T in practice, because it translates the vague quality guidelines into a more applicable checklist.

SEO

Calvyn Lee Blog

JULY 31, 2025

Now, you only need to take 20 questions of quiz. It improves customer relations and tailors content to specific needs. It eliminates the need for other marketing channels. Marketing Mix Marketing Objectives Social Media Guidelines Marketing Strategy Question: What is the role of the Marketing Mix in social media strategy?

Marketing Mix

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. In short: Everything you need to know about the Instagram algorithm/s.

User-Generated

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding

Hubspot Marketing

DECEMBER 4, 2024

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. It follows that your content strategy has to be reader-focused, not brand-focused. Let’s get started. If you don’t subscribe yet, come join us! We have fun.)

Education

Hubspot Marketing

JANUARY 23, 2025

The need for content creators to be crystal clear on their assignments. They were a dream to freelance for because I never wasted time with logistical questions the expectations were clear and everything I needed was at my fingertips. What does your writer need to know about target keywords? SEO /keywords.

Logistics

Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Agencies simplify scaling content efforts as your needs grow. These agencies take the guesswork out of the process by delivering posts that align with your brand voice and meet SEO best practices. Image source 1.

Thought Leadership

SmartBrief - Marketing

NOVEMBER 13, 2024

For your website to have an impact, you need potential customers to know about it. Brand exposure. Building links on reputable sites exposes your brand to their audience, improving brand awareness. Finding broken links manually isn’t viable, so you’ll need a tool like the broken backlink checker by SE Ranking.

SEO

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. Your content is an asset that you need to protect and invest in to continue reaping the benefits.

SEO

Martech

JULY 29, 2024

When content creators or marketers need to use these assets in their web content, they can easily access them from the DAM. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. Context) You are a marketing ops leader for a high-end jewelry brand.

Management

Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. Podcasts can also be repurposed into various formats , such as blog posts , social media updates and video snippets.

SEO

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Evergreen campaigns maintain brand recognition by being relevant at any time. Simplicity is often key in campaign concepts.

Key Performance Indicator

Marketing Insider Group

JULY 15, 2024

Content design prioritizes the needs and preferences of the audience, leading to higher satisfaction and engagement. Implementing content design improves SEO, increases conversion rates, and enhances brand perception. The result is better content marketing outcomes and brand loyalty from consumers.

SEO

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. This guide will peel back the curtain on affiliate influencer marketing and walk you through everything you need to know, including its unique benefits and step-by-step tips for building your affiliate influencer program.

Influencer Marketing

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Establish a strong brand foundation Your brand is the essence of your business, conveying your values, mission and unique value proposition. A strong brand foundation informs every aspect of your website, from design elements to content tone.

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Hubspot Marketing

JUNE 25, 2025

Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. It has fantastic ideas but needs strong guardrails, constant feedback, and clear direction. If you’re already using HubSpot, Breeze AI and AI Content Assistant now includes brand voice capabilities too.

Copywriting

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose one that matches your technical skill level and business needs. Let’s start with step one.

SEO

Buffer Marketing

JANUARY 7, 2025

OpusClip: Repurpose video content for social media Source: OpusClip Editing videos can be time-consuming, especially if you need to make different edits for various social media platforms. Then, it helps you craft posts about that content in your brand voice. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. For example, closely tracking improvements/declines in keyword rankings gives a good indicator of whether you're on the right path, need to rewrite the content, or take another path like building backlinks.

eCommerce

SocialPilot

AUGUST 13, 2024

In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers. We’ll also explore what needs to be checked before and after posting to ensure the highest reach. What if there was a way to post on all social media at once?

Social Media Marketing

Hubspot Marketing

JUNE 10, 2025

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. It shows them that marketers understand their needs, how to meet them and care about their experiences. 37% say there isn’t investment or they’re unsure if there is.

Fashion

Martech

JULY 24, 2025

If your team struggles to keep up, you don’t need more creativity. You need reusable systems: editorial playbooks, workflows, contributor guidelines and feedback loops. Off-brand messaging or inconsistent tone. It doesn’t need to be a 50-slide deck. Creative judgment still needs humans.

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Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. For example, you could create a custom GPT to edit written content to reflect your brand voice. In your prompt, you can include guidelines for the format and style of content you want to create.

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Search Engine Land

AUGUST 12, 2024

There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Understand what users are looking for before you begin, and make sure you are fulfilling their needs.

SEO

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Not only does cornerstone content set the tone for what folks can expect from your brand, website, and offering, but it should also form a critical part of your SEO strategy.

SEO

Backlinko

OCTOBER 21, 2024

As a general guideline, we aim for 10-40% information gain at Backlinko. And that leaves a positive brand reputation? We need to understand what they want. Results Angi’s article seamlessly connects homeowners’ bathroom remodeling needs with its service providers (pros). Then, add new information. The result?

SEO

Martech

APRIL 10, 2025

But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). GenAI is not about eliminating the need for creative resources, its about providing them with tools to be more effective and efficient. However, it is much more than this.

Whitepaper

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. Heres how to find them using the Keyword Magic Tool: Search for a broad keyword like drain repair and apply the Questions filter.

SEO

Backlinko

MARCH 26, 2025

No need to spend weeks on interviews or surveys. Blog posts. Consider: What specific insights you need The most efficient way to gather them How to make participation easy With Claude’s validation, I developed survey questions through an iterative process. AI makes reader research way easier. Academic papers.

eCommerce

Hootsuite

JUNE 25, 2025

The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. That all changes with the introduction of social AI — a new form of AI that draws on real-time content and data directly from social media (and not just websites, blogs, and forums).

Marketing

Search Engine Land

AUGUST 8, 2024

Ensure your message isn’t too broad or too niche and develop for different customer needs. You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Consider video, blog posts, or other lower-intent content pieces. Dig deeper: AI and Google advertising: What’s next?

Gen Z

SocialPilot

JANUARY 15, 2025

Thats what well explore in this blog post. Here is an example of how the brand LOGO incorporated open-ended questions in their customer surveys: 2. Sending Review Reminders Most people are open to sharing reviews- all they need are a few reminders. So, how can businesses get more online reviews? So, how do you remind them?

Customer

Buffer Marketing

JULY 25, 2024

  In this article, you'll learn everything you need to know about starting a LinkedIn newsletter, including how to set it up, best practices for content creation, and strategies for maximizing engagement and visibility. Additionally, your LinkedIn account must comply with LinkedIn’s community guidelines and policies.

Analytics

Marketing Insider Group

JULY 31, 2024

They also make it easier for your brand to reach its intended audience. These subdomains are beneficial for separating different products or services, targeting geographic locations, hosting blogs or forums, and isolating specific functionalities. A subdomain is a prefix added to your primary domain name, separated by a dot.

SEO

Sales Force: CMO

MARCH 17, 2025

Once marketers establish guidelines, approve messaging, and set strategic direction, agents can execute across multiple channels and audiences while staying true to the brand’s voice and values. Ensuring asset integrity and harmonization, text, and videos that truly resonate with their brand.

Customer

Marketing Insider Group

JUNE 18, 2025

Yeah, you need that stuff, fine. They’re not just cranking out blog posts or videos; they’re spinning a yarn, pulling readers in, making them care. How to Stay Consistent but Evolving How to Be Consistent While Changing to Meet the Needs of Your Audience: It’s time to change course if your audience is starting to favor videos.

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