Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool?

Price

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. E-A-A-T is paramount.

PR

Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. Blog posts. Using a tailored content scoring process. Guess what? Landing pages.

Analytics

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. This could include blog posts, white papers, webinars, or infographics. SEO and SEM: Optimize your website and content for search engines to attract organic traffic. I am trained with MarTech content. Here’s something somebody asked me!

Whitepaper

Sprout Social

JULY 15, 2025

You’re putting in the hours on X (formerly Twitter), creating posts, engaging with followers and pushing your brand’s message. For example, Sprout Social’s AI-powered Influencer Marketing platform helps you find authentic, brand-safe creators based on the topics your audience engages with most.

Analytics

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. It’s where you showcase your brand, share company updates and connect with your audience. Blog posts, industry news and thought leadership pieces all need to provide useful information.

User-Generated

Hubspot Marketing

JULY 22, 2024

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy.

User-Generated

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Crafting a compelling brand story.

Transform

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. I've also gathered more must-know insights from other content specialists.

eCommerce

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include?

Digital Marketing

SocialPilot

JANUARY 2, 2025

In this blog, we will share best practices to help you manage Google Reviews, a crucial aspect of your online business reputation. These reviews not only influence consumer trust but also impact your search engine rankings. A balanced combination of these reviews will assist your business toward the top of Google local search results.

Management

Backlinko

JULY 9, 2025

Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search. As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional search results.

User-Generated

Buffer Marketing

NOVEMBER 14, 2024

Embed keywords into your username and name The  Instagram algorithm  prioritizes search results containing keywords in the name and username. Your name is your company’s name (or anything you like): Add relevant keywords here to improve your visibility. Let's get into them all. Avoid buying fake followers 2.

Social Media Marketing

Backlinko

JANUARY 23, 2025

With so many players in the market, standing out in search engine results can feel impossible. 1 for search terms like waco cabins. Online travel agents (OTAs), airline websites, and meta-travel platforms dominate search results. Online travel agents (OTAs), airline websites, and meta-travel platforms dominate search results.

SEO

SocialPilot

JANUARY 6, 2025

In this blog, we will explore Google review automation, its benefits, and a robust strategy to help you automate Google reviews like a pro. In this blog, we will explore Google review automation, its benefits, and a robust strategy to help you automate Google reviews like a pro. Thats where Google review automation comes in.

CRM

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Backlinko

MARCH 26, 2025

What people say about your brand online shapes your reputation. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises.

PR

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Email: Business email address Sign me up! Processing.

Key Performance Indicator

SocialPilot

DECEMBER 29, 2024

Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue. With over 99.9%

Management

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. and phrases like Programmatic creative vs dynamic creative optimization that were frequently searched.

Marketing Strategy

Backlinko

JUNE 23, 2025

Tracking the right SEO KPIs. I’ll show you: What makes an SEO metric a true KPI (and what doesn’t) Which SEO KPIs matter most and why Which emerging KPIs to track in the era of AI Overviews and LLM search How to select KPIs based on your goals and maturity stage What Are SEO KPIs? But the right metrics.

SEO

Sprout Social

JULY 30, 2025

For initiatives where content plays a pivotal supporting role, such as events or paid media, it’s more realistic to track how content influences ROI rather than directly drives it. When content marketers struggle with attribution, they frequently focus their reporting on brand awareness or lead generation.

Content Marketing

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This is unique to us since we combine AI efficiency with human strategic oversight. We monitored our competitors’ customer reviews and social media mentions.

Price

Animalz blog

MAY 15, 2025

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. Many companies are generating more search impressions through strong content, yet average CTR continues to fall. As a result, brands grow search traffic at a slower pace.

Thought Leadership

Litmus

SEPTEMBER 25, 2024

Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Quick tip: Make it easy to share.

Management

Hootsuite

OCTOBER 7, 2024

Tools for social media analytics also allow you to create reports to track performance in real time and over time, and present results to your team, your boss, and other relevant stakeholders. Which network drove the most brand awareness for our product launch? What were our top posts on LinkedIn this year? and many more.

Analytics

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. A search for “best running shoes for flat feet” or “nearest coffee shop” signals a readiness to learn, visit, purchase or act.

Customer

Neil Patel

JUNE 25, 2025

Influencer and search ads are the first and second most trusted channels. There are five key metrics to track when running paid media campaigns: return on ad spend (ROAS), return on investment (ROI), cost per click (CPC), impressions, and click-through rate (CTR). Traditional print media and social platforms come in third and fourth.

User-Generated

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. When I worked in-house at a SaaS company, marketing felt like an endless challenge. Something was off.

Customer Acquisition

Hubspot Marketing

APRIL 23, 2025

Most brands chase exposure. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Earned media value (EMV) is the estimated dollar worth of all the publicity your brand gets without paying for ads.

PR

SocialPilot

DECEMBER 23, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. In fact more then 80% of consumers like to know what your existing customers have to say about your brand. That’s what this blog is all about! But how to get Google reviews?

Management

SocialPilot

DECEMBER 2, 2024

Positive reviews help you climb the search engine ranks, attract new customers, and build trust. Let’s look at the best software tools to help you manage your Google Reviews and keep track of your brand’s online reputation. Managing reviews for businesses with multiple locations can be a challenge.

Management

Buffer Marketing

MAY 13, 2025

  You might be testing a new format, tracking audience growth, or trying to understand how people interact with your posts. And while it’s tempting to track everything, more data doesn’t always mean more clarity. KPIs are the specific metrics you’ve chosen to track towards your goals. Well, not exactly.

Analytics

Backlinko

JULY 1, 2025

This handmade candle brand has nearly 90K TikTok followers and 500K likes. Especially if you want to increase brand awareness. This is because it can majorly boost your visibility in Google Maps and local search results. Use AI writing tools to speed up content creation. Take Edeles Candles, for example.

Marketing

Duct Tape Marketing

JUNE 25, 2025

How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io

PR

Exposure Ninja

JULY 24, 2025

As platforms like ChatGPT , Claude, Perplexity , Gemini and Google’s AI Overviews and AI Mode change the way people search, the brands getting mentioned in AI responses are the ones winning visibility, clicks and trust. At its heart is one crucial metric: AI Share of Voice.

Health

SocialPilot

JULY 20, 2025

A YouTube content calendar is your strategic roadmap, a centralized hub where you plan, organize, and track all your video content from ideation to publication. A YouTube content calendar is your strategic roadmap, a centralized hub where you plan, organize, and track all your video content from ideation to publication.

Transform