Fractional CMO

APRIL 2, 2024

The key p illars of Marketing Operations : Campaign Operations Project Management Process Management Tech stack Management Marketing intelligence Strategy Operations (StratOps ) Brand Management Content Management Data Management Customer Experience Management

Brand Management 40

Brand Management Marketing Marketers Management 40

Martech

SEPTEMBER 13, 2023

The harder it is to keep track of, the less consistency across your brand management. Without those, you lose any record of what’s being done with that asset in terms of when, where and by whom. Dig deeper: DAM metadata: Why less is more Uploading the same asset in multiple locations is not only risky, it’s inefficient.

Management 114

Management Brand Management CRM Promotion 114

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Duct Tape Marketing

MAY 13, 2023

They often act as vendors who execute specific strategies but do not necessarily delve into strategic planning or brand management. Fractional CMOs offer a more comprehensive service, including strategic planning, brand management, data analysis, budget management, and team building or management.

CMO 77

CMO Key Performance Indicator Traditional Marketing Brand Management 77

Martech

JANUARY 22, 2024

Visit the personas page to get select one from the list: CMO Marketing manager Marketing operations manager Lead Generation Director/Manager Email marketing expert Business analyst / analytics expert Brand manager Product manager AI expert Senior exec (CEO/CFO/COO etc) Personal coach Image generation AI generated image: The word “CREATE” (..)

Transform 107

Transform CMO User-Generated Management 107

Buffer Marketing

APRIL 4, 2023

The Passionfroot team Akta, the creator at Passionfroot, is a content creator, brand manager, and community builder, who hosts the Creators on Air podcast and writes the Frootful Creator newsletter. With Buffer, she's been able to streamline her content scheduling process and grow her following on Instagram and LinkedIn.

Brand Management 92

Brand Management Management Price Branding 92

Martech

SEPTEMBER 7, 2021

And yet thinking of ourselves too much as brands can take away from what’s human and real. If everyone acts too much like a personal brand manager, all communication can start to feel like marketing. There’s a line between personal branding and self-promotion. This was six years before LinkedIn launched in 2003.

Branding 128

Branding Communications Brand Management Promotion 128

Martech

JANUARY 5, 2024

AI-powered tools can optimize brand management by flagging inconsistent brand assets and generating brand-consistent content based on location, audience and other factors. AI will increasingly play a critical role in how we manage, modify and optimize digital assets.

Management 110

Management Transform User-Generated Brand Management 110

Martech

FEBRUARY 14, 2024

“One of the main goals for our sonic identity is to be highly recognized and associated with the TD brand in the same way as, for example, the logos of Intel, Netflix and McDonald’s are recognized with their brands,” said Nathan Strawn, senior group manager, global brand management for TD.

Customer 113

Customer Customer Journey Communications Brand Management 113

Martech

MARCH 29, 2022

Which reminds me of what a garbage bag brand manager told me: “Don’t overthink it. Constantine von Hoffman, Managing Editor. How do you figure out what data is important and what is not? Get to know your customer better. Understand what’s important to them and you’ll know which metrics matter.

Customer 88

Customer CMO CRM Brand Management 88

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Also, a global brand strategy strengthens identity. Complex, isn’t it?

Brand Management 78

Brand Management Branding Management Logistics 78

Marketing Insider Group

JANUARY 13, 2021

The priority of SEO in brand reputation management is becoming more acknowledged. A new study found that a majority of business executives agree that SEO does impact brand perception. While companies realize the importance of SEO and online brand management, most are unhappy with their portrayal.

Management 136

Management Content Marketing SEO Marketing 136

Bannerflow

SEPTEMBER 10, 2021

We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, Brand Manager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. What were the challenges when rebranding Com Hem to Tele2?

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Martech

MARCH 14, 2022

It was caught by a team of researchers not a brand manager, agency or, most importantly, an ad verification guarantor. Why we care: From all reports this appears to be a technical mistake by Gannett and nothing else. But the issue it brings up is much larger. This went on for nine months before being noticed.

Advertising 100

Advertising Advertisers Brand Management Place 100

Search Engine Land

FEBRUARY 7, 2024

Using generative AI can be OK as long as these product descriptions are checked by a copywriter or brand manager and they are signed off before going live. If you are a smaller site, it’s best to write them yourself or take some time. Dig deeper: How to use ChatGPT to generate product descriptions at scale 4.

Product 130

Product SEO Copywriting eCommerce 130

The CMO Survey

MARCH 28, 2023

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent increase this year.

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

MARCH 26, 2018

When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […].

Branding 55

Branding Brand Management Management Customer 55

Search Engine Land

MARCH 20, 2024

In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible. What is the position-less marketer?

Traditional Marketing 88

Traditional Marketing Marketing Marketers Copywriting 88

Marketing Insider Group

MAY 30, 2019

Brand management and demand generation leverage one another […]. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals. The post Do You Need to Work with a Lead Generation Company?

Brand Management 84

Brand Management Management Branding Marketing 84

Rock Content

JANUARY 26, 2021

Do you want to know more about branding and how to work it so that your company is not just another one in the market? This post will cover: What is branding? What is a brand? How to do brand management? What is branding? Branding is a way to manage the brand strategies of a specific company.

Management 72

Management Branding Transform Communications 72

Martech

MARCH 20, 2024

In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible. What is the position-less marketer?

Traditional Marketing 81

Traditional Marketing Marketing Marketers Copywriting 81

Ariyh

SEPTEMBER 18, 2023

Read more and fill out this short form here 📝 Intro You’re a brand manager deciding which images to use on the packaging of your new cereal. Read more and fill out this short form here 💰 Advertising sales Help me find prospects and sell advertisements in Ariyh and additional services Sounds interesting?

Product 90

Product Health eCommerce B2C 90

Hubspot Marketing

JUNE 28, 2023

Brand Management Brand management skills can demonstrate your ability to develop and manage an identity that differentiates your company from others. Brand identity is how companies set themselves apart from competitors, so they must continue to deliver on-brand messages to their customer base.

CRM 91

CRM Digital Marketing Management User-Generated 91

Rock Content

NOVEMBER 6, 2023

That is a time that most marketing professionals and brand managers can use in other ways. The difficulty often starts with finding topics to write about that appeal to your target audience. Ideas generation doesn’t exist in a vacuum. It takes research, SEO strategizing, and lots of time.

SEO 66

SEO Brand Management Branding Content Marketing 66

Rock Content

JUNE 5, 2023

It must clearly, coherently and efficiently define the hierarchical relationships and interaction between brands and sub-brands belonging to a company. Why have brand architecture? We hope that this article has helped you to better understand a subject that is so important for the Branding and brand management area.

Branding 52

Branding Manufacturing Brand Management Management 52

Martech

DECEMBER 21, 2022

Good marketing management helps your brand initiatives and marketing campaigns stay on course. Brand management : You maintain and improve your brand’s reputation by building brand equity, awareness and trust. Product management : This aims to develop or bring a new product to the market.

Management 100

Management Key Performance Indicator Marketing Marketers 100

Vertical Response

FEBRUARY 27, 2023

Hugging Face: If you’re a social media manager, public relations professional, or brand manager who wants to monitor online conversations and understand what people are saying about your brand or industry, Hugging Face is the perfect tool for you.

Marketing 57

Marketing Marketers Brand Management Management 57

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.

Branding 126

Branding Customer Key Performance Indicator Fashion 126

Buffer Marketing

MAY 29, 2023

The startup I had been working for had just folded, and I turned to the network of marketing leaders I had built from that job and let them know the types of client work I was looking for: digital brand management, content creation , and paid media strategy.

Brand Management 102

Brand Management Branding Management Product 102

Digital Marketer

DECEMBER 21, 2023

Reddit is an excellent medium for providing current social monitoring tactics to aid in brand management and data collection. Identifying all of these mentions is a pretty simple process; it just takes a bit of time to set up. I constantly see social media marketers saying they don’t “get” Reddit.

Management 92

Management Branding Social Media Marketing Place 92

SmartBrief - Marketing

OCTOBER 3, 2023

Brands cannot afford to solely prioritize potential revenue over cultural fit, as the customer experience will inevitably take a hit as a result. Before jumping into a business partnership, brand managers must take a hard look at what their brand stands for and what its reputation is in the marketplace.

Branding 52

Branding Millennials Finance Fashion 52

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Then, they connect to it emotionally.

Food 116

Food Advertising Advertisers Retail 116

Hubspot Marketing

JULY 6, 2021

Using a survey or focus group will help you determine how high your brand salience is compared to competitors. Now, let's look at the brand salience model that you can use to strategize your brand positioning. Brand Salience Model.

Branding 140

Branding Communications Promotion Brand Management 140

Duct Tape Marketing

APRIL 24, 2023

In a traditional business, a CMO would handle strategic planning, brand management, marketing campaigns, data analysis, and budget management. They'd also manage the team responsible for implementing these strategies.

Transform 65

Transform CMO Marketing Strategy Marketing 65

Martech

AUGUST 14, 2023

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. While specialization is foundational in marketing, its domains have expanded significantly, Alex Beal, CMO at Wipro FullStride Cloud, observes.

CMO 95

CMO Marketing Marketers Marketing Mix 95

SocialPilot

MARCH 11, 2024

If you are working with a brand and you have to get your posts approved before publishing, you can connect the accounts of the brand managers and get your posts reviewed. You can generate post ideas for your campaigns, personalize, schedule and publish them on your social media profiles.

Influencer Marketing 76

Influencer Marketing Transform Marketing Marketers 76

Rock Content

APRIL 24, 2023

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. With so many content creation platforms, it’s vital to do your research and choose the best platform for your content marketing strategy.

Place 70

Place Whitepaper Finance Price 70